- What does this scent have?
Oh!
Lord have mercy, why am I such a klutz?
Hey everyone, Kayley,
your friendly neighborhood hairstylist here.
And today I'm reviewing the new Kristin Ess Collection
for Target.
So she already came out with a line for Target last year,
which I extensively reviewed and fell in love with.
And then she's recently come out with another collection
as like an enhancement to the line.
And that's what we're reviewing today.
So I actually got to go to the launch event
for this collection and it was beautiful,
I would expect nothing else from Kristin.
But it was gorgeous and goals and aesthetic
and all the things.
And I actually got to meet her
and talk to her about the line a little bit.
And she described the purpose of the line
as being easy like Sunday morning,
or even easy like Monday morning.
And almost like a foundation line,
where it's a lot of things
that you can do really quickly and go.
It's meant to really work with your hair and your schedule
to make everything beautiful and seamless.
So that's what this collection is meant
to add to the line as a whole.
It will be permanent.
It's just an expansion of the line.
And as such, it has the same beautiful, minimal packaging
that we saw in the first one.
We have the super helpful descriptions on the back,
which I very much recommend reading
when you're shopping in store.
And the fragrance is still there, it's still floral,
but it is less strong in all of the products I think
this time around.
And there are a couple products
that have completely new scents to them
and I will point that out as I go.
So that being said, let's get into it.
First things first, shampoos and conditioners.
There are two new shampoos and conditioners in the line.
First we have the Purple Shampoo and Purple Conditioner.
Gonna keep it short and sweet, I love it.
The Purple Shampoo is now my resident purple shampoo
in my shower, which is the biggest compliment
I know how to give it.
You can use the Purple Conditioner and Shampoo together
if you have a lot of toning to do on your hair,
but if your hair is obedient enough,
I would say pick one or the other, personally.
So I've been using the shampoo just
'cause that's how I like to do my toning,
but the conditioner would be especially good
for those of you guys with ombres
and 'cause you're only toning like maybe from here down.
It's a little better for your hair and gets the job done.
And then there is the Extra Gentle Shampoo and Conditioner.
And that one has a different scent
from the rest of the shampoos and conditioners,
and it is so good.
And I don't even know how to describe it, I've tried.
I've spent entire showers just trying to figure out
what the notes are.
I don't know but it's amazing.
And I've been using the conditioner on the regular.
It's a new favorite of mine and I've been pairing it,
sorry Kristin,
but with my Herbal Essences Micellar Water Shampoo
because I love that shampoo more than life.
So I mean, if nothing else,
I would buy it just to be able to smell it,
but I also really, really like the Gentle Conditioner.
The shampoo is great too, I just,
I'm really into that Herbal Essences one.
So that's been the shampoos and conditioners,
let's talk about the Air Dry products.
First of all, we have the Air Dry Creme,
which is for all hair types.
It's frizz-calming, shine-restoring,
softening and smoothing, and time-saving.
You're supposed to apply this on hair
that's about halfway dry and then if you want to,
you can scrunch it in to augment your natural texture,
or just let your hair air dry as is.
So I air dried this into my hair two different ways.
The first way was to scrunch it
just to see how my hair would look scrunched.
And then the next one I brushed my hair straight.
And I did notice that it gave a really pretty amount
of separation, it gave a really great amount
of frizz-taming, and I really liked the shine.
'Cause I would say it was more of a lustrous glow
than a shine.
So as fair as an air dry creme, high praise.
Love, love, love, love, love.
But also I like to use it as a base for a hairstyle,
so I'll put this into my hair while it's wet,
let my hair dry, and then I'll style my hair as I want to.
So you could straighten it, you could curl it, whatever,
you're still gonna get the benefits from this.
So you're still gonna get that frizz control,
still gonna get the separation, still gonna get the shine,
and that's what I did today.
So I used this on my hair and then I curled it.
And you can see all of those things in play.
And so it just kinda worked as the base,
as a way to get that signature Kristin Ess effortless
but polished look.
It sells for $10 and the fragrance is that floral fragrance
from last time but it's a lot more faint.
So if you didn't fully enjoy the floral fragrance
of the last collection, it's not as strong in this one.
And our next Air Dry product is the Sea Salt Air Dry Spray.
This one is meant for straight or wavy hair types,
it gives instant texture, volume,
and a non-drying soft matte finish.
This obviously leaves out curly hair.
On the product, she says that she recommends
the Beach Wave Spray for curly hair
'cause that one's a bit more moisturizing.
Now you apply this on damp hair and scrunch it in
and continue to scrunch your hair as it dries
to encourage any natural wave you have going on.
I'm gonna say, this thing really delivers,
but the coolest thing about it
is that you don't feel it on the hair.
A normal, any kind of sea salt spray
is gonna feel like salty, chalky, waxy, gunky,
but this one, it's fully touchable,
you can run your fingers through your hair.
It has not caused any excess tangling in my hair
and I feel like that just deserves all the hands-up emojis.
And then on my hair, I definitely got the volume,
definitely got texture,
definitely got a non-drying matte finish.
The only thing I didn't like
was that just my natural texture, some pieces are straight,
some pieces are wavy.
So I decided to curl the wavy pieces just a little bit
so everything matched, and once I did that,
I was fully in love, it was the just perfect amount
of undone, effortless, but still a little bit done
that I wanted to do.
I feel like this is Serena van der Woodsen hair in a bottle.
And it's only $10, which is amazing.
We desperately need to talk
about the Style Assist Blow Dry Mist
because this stuff will change your freakin' life.
This is for all hair types.
It's ultra light weight, split-end smoothing,
shine-enhancing, and it cuts drying time.
So to test the drying time, I timed it.
Normally, I wait until my hair is 75% dry
and then it takes me almost 10 minutes
to dry it the rest of the way.
So with this one, I let my hair dry in a towel
for about five minutes and then I started going through it
with the dryer.
And what I noticed as I was drying it was that my hand
was gliding through my hair significantly more easily,
so it was definitely helping with that detangling.
I finished drying, sit up, look at my phone,
it had been five minutes.
Five minutes.
And then, not only that,
my hair was shiny and movement-filled and beautiful.
I felt like I'd just gotten a blowout
and I was so shook.
I have expensive products, like $40 products,
that are supposed to do what this one does
and they don't do it as well.
And this one is only $14.
Seriously.
I think if you're gonna buy any one product
from this line, it needs to be this one.
It will change your life.
And then let's talk about the product
that has come out of left field for me.
It is the Recovery Balm plus Cap.
It's gonna come in a little box like this.
And then when you open the box,
you get this little deodorant stick lookin' guy.
And then this little tiny shower cap lookin' guy.
So this is kind of a treat and tame product.
You can either use it for applying as a deep conditioner.
It gets a little tiring,
you can just kinda like scrape off some
and warm it in your hands and work it through your hair.
And then you can let it sit overnight,
which is what the little cap is for.
You put it in a bun, you put this around the bun
to protect your pillow,
you will look like an adorable person
with a little, tiny, mini chef hat.
And your hair gets treated.
So I did that.
The next day, I went to the gym with my hair in a bun,
came back, washed this out, and it felt so good.
My hair felt amazing
and I felt like it was really easy to use.
It can also be used to kind of tame,
so if you need to tame baby hairs, it can work for that.
If you wanna tame some ends, it can work for that.
So I actually do really recommend it.
It is $14, you get a ton of product,
and the smell, again, is that floral scent,
but it's very, much more faint than prior.
Speaking of taming, let's talk about this.
This is the Shine Pomade Plus Edge Control,
which is for all hair types.
It's very high gloss, it's flexible hold, and water base.
And I was just like I don't slick my hair a whole lot,
I don't like how that looks,
I don't have crazy baby hairs,
like I just don't know how I'm gonna use this.
But I found ways.
First one I actually did today was I put a very thin film
of it on my hands and then I used it
to calm down the hairs that like to stick up
on top of my head and they are still calmed
and still like obedient, which is very nice.
Not usually the case.
The next way that I used this was
to control my baby hairs going to the gym
because I have all these little breakage hairs
that like to just kind of like fly around as I workout.
And so I used this to slick everything back
and then I went to a boxing class
and I go embarrassingly hard in boxing class,
hence my knuckles,
and normally my hair is destroyed afterward
but not a hair moved.
And at the same time, my hair wasn't like helmet head.
It wasn't like shellac head.
Everything was very touchable but it also was very obedient.
And the final way I've been using it
is actually through the links of my hair.
I did that again today.
I put a thin film of it through my fingers
and then I just raked my fingers through
so that you get this little bit of like definition
and separation but it also gives you, you know,
a little bit of shine, a little bit of frizz taming.
So it's great for like a more shiny, effortless,
polished kind of curl.
So I recommend this to those of you guys
who need to control your edges,
who like to create kind of like a sleek,
like Desi Perkins ponytail on the regular,
or if you like the kind of like effortless polished curls
kind of like I have going on today.
I think any three of those will love this product.
I also wanted to mention
that the scent is a little closer to that Gentle Shampoo
and Conditioner scent.
It's a little bit more like cucumbery and light.
So this is one of the few that's not like that floral scent.
And now to one of the most unique products
in the collection.
We have the Signature Hair Water
and this is for all hair types.
It's delicately fragrant, style reviving,
moisture restoring, and has a superfine mist.
The most amazing way I've seen this used is
to refresh curly hair curls like on the second or third day.
There's a video on Kristin Ess's Instagram
that like had me so amazed, like my jaw on the floor.
And so if I had curly hair,
I would be buying this like yesterday.
Because I have straight fine hair,
I have found other ways to use it.
I particularly love it when I wake up
because I typically sleep with my hair in a braid
and then the ends get kind of bent all funny
and I wake up when they're doing like some kind
of modern dance at the end of my hair.
And so I'll just spritz it with a little bit
of the Signature Water and brush it through
and everything's fine.
Like it gets rid of all the weird kinks
and whatever else my hair is doing and I appreciate that.
And then the other way I've been using it a lot is
for second day like re-styling my hair.
So if I went overboard
with the texturizing spray the first day
or if my hair is just a little too dry,
I'll spritz this through
and it really helps to calm everything down,
add a nice little bit of shine and luster to the hair,
and then I can restyle it very easily
and continue going on with my day.
This is only $10
and it has that same really light floral scent.
And finally, I know y'all are waiting for this,
this is the Temporary Rose Gold Tint.
So if you imagine your hair color as a piece of paper,
imagine just taking a light pink marker
and drawing on that piece of paper.
Does it show up and if so,
like what color do you think that is?
That's probably the color that's gonna result from this.
So if you have brunette to very dark hair, you know,
that marker would make no difference,
this will probably make no difference.
Whereas if you have lighter hair, it will show up
and depending on how light your hair is,
it will show up a more pink or a little less pink.
So you apply this in the shower
after you have shampooed your hair.
Wring out the water somewhat.
The less water you have in your hair,
the more pink you're gonna get.
Basically the water dilutes the pink
so if you really want the pink to show up,
I would say like fully like towel dry that hair,
like get it a little on the drier side
than you think you need.
If you have very light hair
or you need to rinse this out again very quickly
or whatever, keep a little bit more water in your hair.
So the first time I put it on,
my hair was much, much too wet.
So I put it on, let it sit, dried my hair so excitedly,
and then I looked at it and I was like where's the pink?
But I got back in the shower.
I made sure to really towel dry it.
Like I got it as dry as I could
with it still being kind of damp
and then I parted my hair as I normally wear it
before I sprayed it on
because that was the next problem I had was
that I kind of sprayed wherever the first time.
And I think it's good
if you can kind of get your hair parted in the right place
'cause that way you can really get those places
that are the most visible.
Because here's the funny thing about it,
you can't mush this color around.
It's like wherever the spray sticks,
the spray sticks and that's it.
I would say if you want like a full all-over application,
part your hair,
spray it all over the top pieces,
take your hand, turn the bottom pieces out
so you can see them, spray the bottom pieces.
And then do the same thing on the other side,
spray the bottom pieces.
And then let it sit for two minutes,
rinse it out and condition.
And then it was time to dry it
and what I noticed when I was drying it was
that my hair was significantly more tangling.
So I would actually recommend that either put a ton
of like detanglers and moisturizing products in your hair
before you blow-dry it or air-dry it.
Because as soon as it's dry,
the tangliness is no longer a problem,
but I really noticed that like while it was wet
and I was handling it, it was much more tangly.
To me that's not a big negative
because now you know, you'll be fine.
It was just something that I learned
that I would like to pass on.
And then once it's dry, it's smooth sailing.
You can style it however you want.
You can use heat, you can wear white.
It doesn't transfer on anything.
It was very, very easy to wear.
I think the biggest question I've gotten is
like how easy is it to remove?
I would say after the very first shower I did after this,
it got like 70% of it out
and my hair mostly just looks
like I used too much purple shampoo.
It didn't look crazy or anything.
I would definitely,
like if I worked at a conservative office,
I would put it up in a bun or something
and I think it would be good to go.
And then after the next shower, it was like 95% gone
and I would totally wear my hair like down
to a conservative office at that point.
And then after the third shower,
it was completely clear, everything was good to go.
So I did two applications on my hair.
I had the failed one and the one that took
and an application on my hair extensions
and this bottle still feels about half full,
so you can get several weekends out of it.
It's only $12, it has that same floral scent,
and if you want pink hair, I very much recommend it.
(sighs) That's it, I'm finally done!
I actually did not mean to fall off my couch.
So that's my review
of the new Kristin Ess Collection at Target.
I have a lot of favorites from the line.
I don't know how to condense it
but I will try to choose like my top five.
First one is the Air Dry Cream.
I really like it, especially for just giving my hair
that more polished shiny look.
Although that being said,
my second favorite would be the Sea Salt Air Dry Spray
because I think this is the answer
to all of my sea salt prayers.
Third would be the Shine Pomade.
I love this stuff.
I will use this on my baby hairs for the rest of time
and I really like it through my ends
on those days where I want a little bit more shine
and definition.
Blow Dry Mist is another favorite.
If I have like a super intense workout or something,
I don't try to like make myself stretch it out anymore
because I know I have this
so I can dry my hair really quickly.
And that's like,
it's legitimately has actually changed my life.
My final favorite for me is the Recovery Balm.
I just think it's really amazing.
I love the application,
I love the little tiny bun hat, I think it's so cute.
Honorable mention has to go to the Purple Shampoo
and the Extra Gentle Conditioner
because I have been using them a ton
but I feel like if you only have the money
to spend on like two or three products,
I would go with the five that I mentioned.
But if you want to like go splurgey splurge
or you really need a good purple shampoo,
the Purple Shampoo and the Extra Gentle Conditioner
are very good as well.
So that's it.
I really, really enjoyed this line.
I thought it was an amazing follow-up to the first one.
I think that you guys would really enjoy trying it out.
If you've already tried out the products,
let me know which ones you enjoy in the comments below
or let me know which ones you were looking forward
to purchasing because I would love to hear
what sounds the best to you guys.
That is it for today.
Don't forget to hit that subscribe button
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and I will see you guys in the next one.
Mwah, bye.
(upbeat music)