- All right, welcome back to the channel, Max Tornow here.
We're still in Cypress
and in this video wanna give a little bit of a story time.
How I started my very first business,
the exact first steps I took
to get to my very first four figure month,
way back in the days, many many years ago.
This is something that maybe helps you
if you are seeking
to build your very first freedom business.
You're not a hundred percent sure, if you're good enough,
you don't know what exact steps to take.
You don't know how to start from zero.
You sitting here right now
you're watching this on your phone or on your laptop.
And you're like, "Okay, tell me,
"what is the exact first thing I need to do?"
And I'm gonna tell you that from my perspective, why
because that's exactly the same
that we've been teaching to our beginner clients
for years now and it works.
So it's not just like, that I got lucky with that.
This is something that I've, kind of accidentally did
and then I've perfected it over the years.
I've perfected teaching it.
And now we've been helping our beginner clients
do just that.
And I wanna kinda tell you these very first steps,
so let's get started.
So, back in the days, it must've been 2011 2012.
I had acquired a little bit of a skill myself.
At the beginning, I was a very, very shy person,
was never really able to socialize without being drunk.
I was never really someone who was able
to talk to someone they found attractive
and it was very lonely myself and that bothered me.
That bothered me quite a lot.
And so what I did is I started fixing that for myself.
I started becoming more social,
I started realizing what are the pitfalls
that go along with it and I started helping my friends.
You know, sometimes I'll give a little bit a tip
for my cousins
or helping my friends a little bit.
And that was really just the stage that I was at.
And maybe you have a skill of yourself
where you say, "Okay, I'm okay at it."
Maybe you don't have a certificate at it baby
or you don't have 20 years of experience in it
but you're good enough at it that you kind of help others
with it a little bit already for free.
That was the level that I was at.
And, so I was helping people for free
and what I did back then, as I said,
like, "Okay, look, I don't have a brand at this.
"I don't have a YouTube channel with this."
I had nothing.
I was just a regular person
who figured something out themselves
who could want to share that.
So what I did is, I started going on a forum.
There used to be this forum
where there was other men talking about their dating life
and how they could improve it and so on, so forth.
And they started posting in that forum.
I started giving value myself
and I also started answering to others
that had questions in there.
And what happened was I started becoming the guy
and we always say this, like you...
I started becoming the guy that had some answers,
the guy that was always helping,
the guy that had a little bit of an experience
in that whole field and slowly but steadily,
I built a little bit of a reputation now,
did I build a huge gigantic following
with hundreds of thousands of followers?
No, it was just within this little microcosm of that forum,
I got a reputation and then people started messaging me.
They would literally just call and DM me, like,
"Hey, I saw your post here.
"Can you help me with this?"
And so on and so forth and I helped them.
And at some point I'll never forget
someone said like, "Do you do coaching?"
And I said, "Do I do coaching?"
"Yes," I just like, I just made it up, like, "Yes I do."
And then like, "How much is it?"
And I'll never forget I said, "Well, 90 euros for one day."
And that person happened to live in the same city as me
and it was so cool,
like, the sky showed up and gave me 90 euros
and the whole day I would just teach him
about social dynamics and how to talk to someone,
how to become an interesting person,
we would go for coffee.
And I'm like, I could not believe that I just made 90 euros
from something I would do for free.
And that was beautiful because especially back then,
I was under the assumption of like,
"Oh, you need to have a big YouTube channel for something,
"you need to be famous"
because, you know, you might grow up with this as well.
And you think like,
"Oh, you gotta be famous and you gotta have a big audience"
but I didn't, yet I wasn't able
to make my first money from me.
That's pretty amazing.
Should we circle around the Island one more time,
maybe to get the sun a little bit out of my face.
New level of laziness,
instead of me moving away just...(laughs)
Let's steer the ship around
so the sun is not at my face (laughs)
That's what we're teaching to our clients as well,
because that's the beautiful thing.
It helps you go the most direct way
to the people that you can actually help.
It prevents you from trying to build an audience
for years in vain,
where you're not getting paid,
where you don't even know what you're doing.
And it also, it feeds into a circle of confidence, right?
I call this the circle of confidence.
So, you might not be super confident in yourself right now
that tens of thousands of people should listen to you
or that people should pay you a lot of money.
But if you start helping people a little bit for free
on a forum, on a Facebook group
you started seeing some good feedback from them.
They will say, "Thank you.
"Thanks for this tip, I didn't think about that."
So now you get a little bit more confident, right?
So now you post even more.
Now you reach out to more people.
Now, maybe you message people that don't message you
but you messaged them first.
And now you get back
a little bit more information from them,
you learn more about your audience, right?
So now you get even better.
So you take even more action
which feeds into your confidence.
All of a sudden, maybe you get a free test client
who then gets great results from you.
So now you're even more confident.
And then you get a paid client
or someone that only pays half the price
but at least you get a paid client.
So now even more confident answer and so forth.
So it's almost this upward spiral, right?
And that's what happened to me as well.
And that was really, really beautiful.
And what I started doing is, I started posting more,
I started messaging more people and so on and so forth.
And then at some point,
I made my first thousand euros from that.
And I was just absolutely nuts.
And I started increasing my prices.
And that is how I started making
consistent four figures a month
and multiple four figures a month
just as this like person who's never sold anything before.
And it's really, really beautiful.
And I think what really helped me
was almost this negativity maybe of like, you know, why not?
I asked myself why not?
Because a lot of you may ask yourselves now like,
"Well, why?
"Why would someone pay me?
"Why would I be an expert?
"Why would I be able to help someone?"
But ask yourself, sort of ask yourself, why ask yourself,
Why not?
And again, what keeps you
from getting a free test client first.
Just to get some more confidence.
What keeps you from charging much lower fee
in the beginning?
Charge whatever you want in the beginning
whatever makes you confident,
but make sure you keep at it.
Make sure you consistently putting yourself out there.
So you don't just give up
and you don't just try for one week and then you let go.
Like you have to put consistency in.
And if you do that, it's inevitable
for you to start becoming more and more successful in that.
And that's the beautiful thing about that,
by the way, if you haven't done so yet,
I just put my phone in there,
check out our podcast, my business partner,
Nikita Gunkewitsch and myself,
we have a very informative and very entertaining podcast
where we go a little bit deeper
on each and every topic about business building.
We go a little bit more into the structural aspect
of things.
This is more like a mindset storytelling video
but check out a podcast.
I strongly recommend you check.
Now we're gonna put a link down the description below.
So, ultimately we're here in Cyprus right now
and I'm 30 years old now, it's almost 10 years
since I kind of started this journey myself
and I would've never thought I would get here.
We joked about this earlier
like, "Where all these things can get you."
And what really got me there was the beginning of saying,
why not?
It was, giving myself permission to fail,
of telling myself I don't need to be perfect.
And I'm telling myself,
I'm here to learn and get better at what I'm doing
instead of what's the quickest way I can make money.
That was really another thing that really helped me,
is like, how can I learn and get better at this
and serve people.
And funny enough, these are still all mindsets
that I have to this day.
It's not about, "Oh, how can I squeeze out
"the most amount of money out of something?"
It's more like, how can I serve people better?
How can I make my YouTube channel better?
How can I make my Instagram better?
How can I make my programs better?
How can I improve the overall company culture in my team?
It's that?
And money and success is like a side effect of that.
Of course, you wanna be practical about things,
you wanna learn sales,
you wanna learn how to present yourself,
you wanna learn what to write
when you're reaching out to people,
what to write in these forums in groups.
We can help you with that.
It's very simple.
We've done this hundreds of times before at this stage.
So if you also want to be successful
even just to get your foot in the door,
just to get to your first paid client or clients,
then I got a suspiciously generous offer for you.
And that is a free consultation call, with my team and I,
where we look at your situation, we look at your skills,
we'll look at your goals,
we'll look at your life.
And then we'll tell you what exact steps you need to take
in your specific situation
to build your very first freedom business, right?
This is especially for you.
If you have no experience in this,
you've never done this before, you feel lost,
there's so much content out there
you don't know what to do.
This call is exactly for you.
If you already have a little bit of a skill and you're like,
"Okay, I pretty much know what I want to do,
"I just don't know how,"
that call is also for you.
If you, even, if you say, "Look, I'm already,
"I'm generating four or five figures a month,
"I wanna scale, I wanna do it more properly,
"I wanna do it more consistently.
"I wanna have someone
"who can point me in the right direction."
Then this call, is also for you.
We're gonna put a link down description below,
our link that appears somewhere here right now,
you click on that link and brings it to an application page,
you have to fill out application out.
But if you can fill out an application, this is not for you
that you're gonna have to work hard
and this is not a magic pill.
Fill out the application.
When you get click on that link,
if the links to let's you sweep
means we still have a spot open for you.
And then you can book the exact date and time
where you want us to call you.
Just like these people are calling on each other.
Look, you can actually stand there.
It's amazing.
Some water is like super shallow though.
Amazing.
All right, maybe we'll join them.
Probably not, I don't like water as much.
So anyways, thank you very much for watching.
Talk to you very, very soon.
Let's make it happen.
- My name is Andre
and yesterday I signed up my first paid client.
We agreed that with my client on three months of coaching,
for a fast sales coaching in the B2B space
and the total price for three months of coaching is $1,500.
And I just felt like I made that transition
from trying to create a business,
trying to work on my business, to finally being in business.
And it is really, really exciting.