- In this video, I'm going to share with you exactly
how much YouTube paid us for 1 million Shorts views,
we'll dive into YouTube Shorts monetization,
how you can 10X your short form revenue,
and how Shorts revenue compares to long form videos.
Let's get into it.
(upbeat music)
To start earning money on YouTube Shorts,
you first need to be a part of the YouTube Partner Program.
To get in, you need a thousand subscribers
and either 4,000 hours of watch time
on your long form videos in the last year,
or 10 million views on your YouTube Shorts.
Yes, it is kind of crazy,
but once you're in, you can start earning.
Now let's break down two crucial terms, CPM and RPM.
CPM is what advertisers pay YouTube
for every 1,000 views their ad gets.
RPM is what YouTube pays you
for every 1,000 views your video gets.
Remember this because it is important.
In long form videos, ads play directly on your content.
The revenue is split with YouTube keeping 45%
and you getting 55%.
It's pretty straightforward,
but YouTube Shorts are a little bit more complicated.
That's because on YouTube Shorts,
ads play between multiple different videos
from various different creators.
So, instead of you making all the money,
the revenue gets split between you, YouTube,
and all of the other creators who posted YouTube Shorts,
and then the music industry.
Picture all the ad revenue from Shorts as a big pot.
Every ad view adds a little bit more money.
If a creator Short uses a song that's copyrighted,
part of its revenue, have to be exact,
is deducted to pay for music rights.
If a Short features two copyrighted songs,
then two-thirds of that Short's revenue gets taken away.
After setting aside money for music rights,
the remaining money is divided among all creators
based on the popularity of their Shorts.
Say, your Shorts get around 1%
of all the views on YouTube Shorts,
then you earn about 1% of everything left in the pots.
But before you run off,
YouTube takes its cut.
For Shorts, YouTube takes 55%,
then leaving you with 45% of whatever you received.
So after all of that happens,
how much do you as a creator make?
It's not much.
The average RPM for a long form video is around $3,
meaning a 100,000 views could earn you
around 300 bucks on average.
Of course, some creators make a lot more,
some make a lot less.
But for Shorts, the average RPM is around 5 cents.
So, the same amount of views might just bring you in $5.
Compared to long form videos,
Shorts turn like the change you find
down the side of the couch cushion.
Now, before I tell you how much YouTube paid us
for a million views,
do me a quick favor and smashed the Subscribe button.
This is the year that we hit a million subscribers
and we cannot do it without your help.
And the bigger the channel gets,
the bigger the videos get.
Now for the big reveal,
how much did YouTube pay us for 1 million Shorts views?
Drumroll please.
(drum rolling)
$99.87 from 3.1 million views,
which is about $32 per 1 million views.
(bummer music)
Yeah, it's not a lot of money,
but it's not just us.
YouTube giant ZachKing made $91
from 10 million Shorts views.
That's, I'm sorry Zach.
Put #SorryZach in the comments if you made it this far.
That's rough.
Although short form content does not earn
as much as long form videos,
they're still valuable.
For example, the queen of YouTube Shorts, JennyHoyos,
gained over 1.5 million subscribers with only 90 Shorts.
And while she only gained $1200 from 22 million views,
the interesting part is that $1200
was not even 10% of what she makes
as a short form creator.
You can make a lot more money beyond ads.
Jenny's real success comes from leveraging
her Shorts and followers for selling merchandise,
online courses, and brand collaborations.
So remember, monetization isn't limited to just ad revenue.
With a strong following,
you could earn through your own products and partnerships.
So no, YouTube Shorts do not pay a lot of money,
but you get way more subscribers from Shorts
than you could ever imagine getting
on a long form video.
So, eh, you know, you get what you get,
you don't throw fit.
And once you have all those subscribers,
you can monetize in so many other ways
to make a lot more money than ads could ever pay you.
So, let me know if you think Shorts are a great opportunity
in the comments below.
Let me know if you're posting Shorts
so I can check in your channel out.
And when you're done,
I suggest you watch this video right here
because YouTube has a secret team
that nobody knew about
and they just got exposed.
Check that out.
(upbeat music)