- Why should you (upbeat music)
lift your truck?
Why should you go out to customoffsets.com right now
to the suspension page and order a lift kit
for your truck right now?
This is a common question that I'm sure you
and many others ask themselves
when looking at kits on our website,
seeing videos on our YouTube channel,
or even dreaming about modifying
the absolute heck out of your truck.
I'm Lawson, and you can find me lawsonn.co on the Gram,
and although there are many answers
and applications to that question,
I think we need to kick it back to a much more simple time
and give you guys a little bit of history
on how lifted trucks even started
in the first place, World War II.
Back then, vehicles were built with springs
not shock absorbers, flatbeds to carry loads
for farmers and tradesmen, but nothing truly designed
for long distance driving or even hauling.
Back then, there was a man, a French man
by the name of Adolph, not what you think,
Kégresse, "Keg-resse", however you spell
or pronounce his name.
He was the man that introduced and invented the half track
and dual clutch transmission back then
and was hired to engineer a vehicle, the Kégresse track,
that was capable of going through literally anything,
dirt, mud, snow, any sort of obstacle,
anything like that back then to get troops
and supplies into enemy lines during World War II.
These things were absolute freaking units man.
The term track or half track was referred
to a continuous conveyor of relatively fast moving rubber,
which I mean back then probably seemed fast,
but obviously today's day and age, wasn't all that fast.
Now these things would later be used to fill troops with
and overwhelm their opponents with surprise lightning
quick attacks known as the Blitzkrieg.
Boom, these things were freaking everywhere.
All these off-road lifted trucks filled
with troops coming in out of nowhere
with all these crazy fast attacks,
and it was very successful.
Now once the war was over,
a wide range of industries saw the success
and implemented the newly lifted truck tactic
for their own use, such as construction companies,
you know, needing to move a lot of machinery and materials.
They saw that they could be using the same tactics
that was used in World War II.
Fast forward to the 1940s,
and off-road capable vehicles started launching
into the public with the British Land Rover
and the first Jeep truck.
Crazy to think how far Jeep has come,
especially with the newly released Jeep Gladiator.
I mean, my grandpa even had one of those old Jeep trucks.
I remember blowing the radiator,
but hey, we won't talk about that.
Fast forward another 20 years to the 1960s,
and Ford released the one and only
off-road capable Ford Bronco,
and later Toyota followed with the Land Cruiser.
These nimble sport utility vehicles debuted
the four wheel drive options and larger, wider tires
for people who desired to take their vehicles
off road for the hell of it
or to daily commute if you lived up here
in the frozen Tundra by us.
Fast forward 10 more years,
and the first monster truck was born, Bigfoot.
Bob Chandler was known for wrecking his F-250
and rebuilding and making better and better,
taller and taller every single time.
I mean the man upped his lift size
from 48 inches to 66 inches.
Eventually Bob would set up some cars out in the field
next to each other, set up a camera, you know,
whatever they really had back then,
and drive over them with Bigfoot.
This content went viral before viral was really even a word.
Gained a lot of popularity, and boom,
monster trucking was born, and I know dang well,
you and myself included, have been to a monster truck show.
I mean, come on, going to a monster jam as a kid
and seeing those things rip literally drove my passion
to one day own a huge lifted truck.
By this time, manufacturers noticed the increased interest
in modified vehicles and started to offer trucks
from the factory with upgraded suspension kits
and components, and the rest is history.
I mean heck, you can roll up to dealerships these days
and buy brand new trucks with special edition trims
with not only suspension kits
but also wheels and tires and much more.
Trust me, we have built multiple trucks
for dealerships around here.
A lifted truck is just so much more appealing,
especially when shopping for a new truck.
So now that we've covered a little bit of the history,
let's talk about the main reason why you guys
might want to lift your truck.
I mean for starters, let's all just agree
that there's literally nothing like cruising
around town in your lifted truck, windows down,
Cody Johnson playing on the radio,
and just watching all the heads turn as you pass by.
I like to call that my everyday special.
Aside from the feeling of driving a lifted truck,
having a lifted truck does come with some pros.
We all have that one friend who always seems
to move all the time or need something big moved
or always buys the biggest stuff at the store
and always needs a hand with picking something up
or moving something somewhere,
but that hand always turns into
you literally helping him out, doing all the work,
him just sitting there watching you
and never giving you gas money.
I know we all have that friend.
Sure you can do this with a stock suspension,
but I mean, don't you want to look cool
as hell doing it lifted?
Now I can go on and on
about why I think you guys should lift your truck,
but there are also things to know
like my eight miles a gallon I get with my Silverado,
because I decided to slap a nine inch lift kit on it,
what 24s and 37s are pushed to its absolute limits.
But hey, that's minor.
Or the fact that you might just have to park
and walk inside, because you just can't fit
through the local drive-thru.
Also minor.
Or the multiple point turns,
because you have a big show truck
or a big daily really and are wide as hell,
and you just, you know, have to pull forward and backward
and pull it forward and backward, you know,
just to get where you want to go.
But hey, that just means everyone gets a chance
to check out your ride a little bit longer.
Or the fact that you might just get some middle fingers
from some Karens, because you're having a hell of a time
in your lifted truck cruising down the street.
They're just mad.
It's also minor and definitely worth it.
Or maybe you just want to be part of a culture
with a bunch of people who, you know,
share the same interests as you,
like modifying your vehicle, making it your own,
and being proud of it, hitting the streets or mud
or whatever you really want to do, because it's your truck.
Once you lift it though, let me tell you guys,
you get addicted to modifying the thing.
Next thing you know, you have all sorts of parts coming in.
I swear I look at more parts every single day for my truck.
I see your guys' comments on (indistinct) mirrors,
I know, I need a grill, I know, I'm looking into it,
all right, stay patient.
Now whether you're building a show truck,
an off-road monster like Bob Chandler,
or you're just trying to add some style to your daily,
there are so many options
when it comes to lifting your truck.
Let's say you have a truck,
and you want to get started in the show scene.
There are a freaking ton of options on our website
right now to get your truck jacked up and looking right.
Everyone at the shop's been slapping
six to 10 inch kits on their truck,
and currently the shop looks
like a mini truck meet every single day.
Don't believe me?
Come check out our shop June 26,
'cause we're having a truck show.
From (indistinct) to FTS to Rough Country
to Ready Lift and so much more, there are a ton of companies
out there offering show size lifts for your truck,
and you guys can go out to the website right now
and scoop them up.
Now let's just say mall crawling isn't your thing.
You want to slap a kit on your off-road overland rig,
go hit the dirt and mud and have a blast
with some buddies and not worry about blowing out a shock
or snapping an upper control arm.
Well buddy, we have a bunch of kits
as well as upper control arms
that are designed to take the beating and show your buddies
you aren't scared to send your truck off into the pickers.
And if you want some nice new shiny wheels
and a set of tires, but you need to go up
just a little bit on your daily commuter,
and we also have some leveling kits and some smaller kits
as well that don't break the bank
or leave your wife barking up your tree.
At the end of the day,
if you guys have driven a lifted truck, you know the answer
to my opening question of why should you lift a truck?
Well pal, it's because you are an enthusiast
who loves to be up in a lifted truck
that may get some crappier gas mileage,
but you can help a friend if need be.
You stuff some nice, huge, shiny new wheels
and some tires on, and you send your truck off the pavement.
You can be part of this crazy culture
we all eat, sleep, and breathe.
Now that's why I think you guys should lift your truck,
and you guys can do so
by scooping up a kit at customoffsets.com.
I want to thank you guys for coming out
and checking out today's video.
I'll see you all in the next one.