>>> THREE CANDIDATES HAVE ALL DROPPED OUT IN THE LAST THREE
DAYS AS WE’RE GETTING THE FIRST
MULL STATE PICTURE ON WHAT
THEY’VE SPENT AND WHAT HAS
WORKED.
WORKED. THE CLUES IN THE NEW RESULTS
COULD SHAPE HOW DEMOCRATS PLAN
THE GENERAL ELECTION CAMPAIGN
AGAINST DONALD TRUMP.
ESPECIALLY SINCE THERE ARE
BILLIONAIRES ARGUING PROVIDING A
CAMPAIGN WITH YOUR OWN FUNDING
PROVIDES AN EDGE.
WE’RE DIGGING INTO SPENDING AND
WHAT THE CAMPAIGNS GOT FOR IT.
TAKE A LOOK AT WHAT MANY
VOTER-FUNDING CANDIDATES HAVE
SPENT.
SPENT. SANDERS SPENTING MONEY IN FOUR
STATES AND BEYOND.
BIDEN SPENT HALF OF SANDERS’
SPENDING AND MOST ARE ON THE
LEFT, WITH THE EXCEPTION OF
KLOBUCHAR WHO HAD FAR LESS.
WHAT I JUST SHOWED YOU IS WHAT
THE ENTIRE RACE WOULD LOOK LIKE.
BUT WHAT’S SO DIFFERENT RIGHT
NOW, WHICH COULD MATTER TOMORROW
ON SUPER TUESDAY IS ADDING IN
THE MILLIONAIRES PLOWING THEIR
OWN MONEY INTO THE RACE.
TOM STEYER SPENDING 250$250 MILL
IN ABOUT FOUR STATES OF
COMPETITION.
COMPETITION. HE’S ALREADY DROPPED OUT.
AND BOOM, FITTINGLY IN GREEN,
BLOOMBERG SPENDING THREE TIMES
WHAT BERNIE SANDERS HAS SPENT.
BLOOMBERG EMNUPHASIZES THAT WAS
FOR SUPER TUESDAY AND BEYOND.
MANY DIFFERENT ORGANIZATIONS AND
NEWS MEDIA TRACK THIS KIND OF
SPENDING.
SPENDING. WHAT YOU’RE LOOKING AT WAS
REPORTING RACHEL MADDOW DID
PREVIEWING THE DRAMATIC
DIFFERENCE IN AD SPENDING.
STEYER POURED THIS $250 MILLION
OF HIS OWN MONEY INTO CAMPAIGN
AND THEN DROPPED OUT SATURDAY.
BLOOMBERG’S SPENDING IS
INCREASINGLY LOOKING LIKE A
PROBLEM FOR JOE BIDEN.
>> TOM STEYER IS SPENDING MORE
ON ADS IN ONE STATE THAN OTHERS
HAVE SPENT IN THEIR ENTIRE
CAMPAIGN.
CAMPAIGN. IF SHOW SOMEONE SOMETHING ENOUGH
TIMES, THEY’RE GOING TO BE LIKE
YEAH, I LIKE THAT.
THAT’S WHY CHEERIOS IS A THING.
>> HE’S SPENDING SO MUCH THAT
RIGHT NOW THIS MAY BE A
COMMERCIAL FOR HIM AND WE DON’T
KNOW IT.
KNOW IT. >> MIKE BLOOMBERG.
>> HE COULD HAVE FUNDED GRASS
ROOTS ORGANIZING OR OFFERED THE
SAME MONEY TO DONALD TRUMP TO
QUIT.
QUIT. OUR
OUR >> OUR SPECIAL REPORT FOCUSES ON
ONE PART OF THIS QUESTION.
FIRST OF ALL DOES MORE MONEY
AUTOMATICALLY EQUAL MORE VOTES?
AND IF IT DOESN’T, THEN MAYBE
THIS SPENDING DOESN’T HAVE TO
MATTER AS MUCHADS AS PEOPLE THIN
WHAT WE’VE DONE IS CRUNCHED AN
ESTIMATED MONEY PER VOTE FOR
EACH CANDIDATE THIS FAR.
AS YOU KNOW ALL THE NUMBERS ARE
FLUID.
FLUID. THEY WILL CHANGE AS THE
PRIMARIES CONTINUE.
PRIMARIES CONTINUE. BUT WE’RE JOURNALISTS AND WE
COUNT AS WE GO.
JOE BIDEN HAS THE BEST RETURN ON
INVESTMENT AT $190 SPENT PER
VOTE AND SANDERS, EVEN THOUGH HE
SPENT MORE THAN WARREN, HAS A
BETTER MONEY PER VOTE RATIO SO
FAR AND VERY INTERESTING LOOK AT
STEYER WHO DROPPED OUT AFTER HIS
DISAPPOINTING SOUTH CAROLINA
FINISH.
FINISH. THE GUY WHO SPENT THE MOST IS
OVER THERE WHERE YOU DON’T WANT
TO BE SPENDING $3,000 PER VOTE.
THAT IS NOT, IN BUSINESS TERMS A
GOOD RETURN ON INVESTMENT.
THESE NUMBERS COULD LOOK GOOD BY
TOMORROW OR TOMORROW NIGHT WHEN
YOU HAVE DIFFERENT RESULTS.
SANDERS HAS SPENT A LOT OF MONEY
ON SUPER TUESDAY STATES.
AND THERE’S ONE CANDIDATE NOT
SHOWN HERE AT ALL.
AND THAT’S MIKE BLOOMBERG.
HE’S RUN A STRATEGY WHERE HE’S
SPENDING, SPENDING BUT INSISTING
DON’T COUNT ANYTHING YET BECAUSE
HE’S NOT ON THE BALLOT.
WE COULDN’T LEAVE HIM OUT
COMPLETELY.
COMPLETELY. SO, WEEBL’VE RUN A POTENTIAL
OUTCOME FOR YOU.
THIS IS WHAT IT WOULD LOOK LIKE
IF BLOOMBERG GOT THE SAME NUMBER
OAF VOTES HYPOTHETICALLY AS THE
VOTE LEADER AND STILL LESS THAN
HIS FORMER BILLIONAIRE TOM
STEYER.
STEYER. WHAT IF HE FINISHED AT THE
BOTTOM OF THE PACK WITH THE SAME
AMOUNT OF VOTES AS KLOBUCHAR?
HE WOULD BE $4,000 PER VOTE,
MAKING HIM AGAIN A PRETTY BAD
DEMOCRACY BUSINESSMAN WITH THE
LOWEST RETURN ON INVESTMENT THAN
ANY MAJOR CANDIDATE.
TWO OF THOSE BARS WERE
HYPOTHETICAL AND WHAT’S CLEAR
RIGHT NOW IS FOR ONE -- AND WE
HEARD THIS ANECDOTALLY FROM VOTE
THORNS GROUND IN SOUTH CAROLINA,
MONEY DOESN’T BUY VOTES.
AND THERE’S ALSO WHAT PEOPLE
STAND FOR AND BASICALLY WHAT
DOES IT MEAN IF SOMEBODY SPENDS
SO MUCH AND DOESN’T HAVE