- Hey everybody, this is Roberto Blake
at Roberto Blake dot com helping you
create something awesome today.
So today, we're gonna talk about what is a personal brand.
A personal brand is becoming a buzz word,
which really annoys me because it's too important
to be a buzz word.
You've probably heard it all over social media
and even in mainstream media lately,
but it is important and I'm gonna talk to you about why
and help you understand, wrap your head around
this crazy thing we call a personal brand.
Ultimately your personal brand comes down
to your reputation.
It comes down to what you're known for
and who you're known as.
What did you actually do and what do you mean to people?
That's what your personal brand is.
This isn't really hard to figure out considering
that we see brands even though they're companies,
we identify them in this way all the time.
There are words that you associate with Apple
and some of you really feel very passionately
and strongly about that as a brand
and if anybody says anything negative,
you're the first to defend them.
Guess what?
Apple did a great job with their branding.
So if someone were to say something negative about you,
how are people going to defend you
and what are they gonna say about you
and what are the odds that someone's going
to say something negative about you?
Do you have a good reputation or a bad one?
What was that reputation built off of?
What value do you create and what do people
associate you with?
A lot of you have told me that you find me to be
fun and informative.
You say that I'm one of the most approachable people
that you've met in social media
and I really appreciate that.
And again, this isn't me tooting my own horn.
This is just kind of me reading back what you guys have said
in the comments.
But, you know, I think that's really cool
because I put a lot of effort into you guys
getting to know me, being authentic,
being the nerd that I really am
and just putting it all out there.
That is a very much a part of my personal brand
and the fact that, again, I don't use cue cards,
I don't use teleprompters.
Not that there's anything wrong with that
for the people who need it, but again,
I'm super authentic.
That's something that is part of my personal brand,
the fact that I'm like real and that you get me pretty much
unfiltered and my jump cuts are
so that I can take water breaks and so that I'm allowed
to be human and make mistakes and flub my words
every now again.
Or just so I can do cool jump cuts,
cause that's a YouTuber thing.
So, you know, that.
So ultimately, everyone has a personal brand
whether they realize it or not,
whether they want one or not.
You have a reputation and you're either
taking advantage of this and crafting the narrative
or you're not.
I like the phrase dictate the narrative.
I have put enough things out there to where, again,
people have a starting point for the conversation, i.e.,
all the content on this YouTube channel.
The fact that I put out videos so constantly, frequently,
consistently, and again, it's like insane
how much content there actually is,
but you know, 600 plus videos.
That's something that people are able to talk about
and that's a story that is out there about me.
It's like, yeah, have you seen this guy
with his insane amount of YouTube content
and how consistent it is?
Like that's something people say.
So what are people saying about you?
When I was running track and cross country
I had a reputation as far as the fact that it's like
you know he's not the most athletically gifted person
in the world, but wow, does he practice and train
and work hard.
I was known for that.
I was known for working hard.
First one at practice, last one to leave.
That ultimately led to me becoming caption
of my cross country team.
So what is it about your reputation?
What are you doing and where does it lead?
Because a personal brand, like I said,
is something that you want to leverage.
Even if you're working a nine to five job,
you still need to think about how your personal brand
reflects on you.
Somebody's talking about you at the water cooler.
People are talking about what you and that might determine
whether you get a raise or a promotion.
So again, your reputation matters.
When you're getting hired, people are going to do
a Google search for you where they're going to look you up
in LinkedIn.
What have you done as far as filling that out
and crafting that narrative so that they have
an interesting point to talk about?
What referrals and references did you get in LinkedIn?
What are people saying about you?
Those things matter.
Who are you connected to in social media?
These things are all important and so you need
to really think about how do develop that
and really think about what your personal brand means to you
and what is it supposed to mean to other people.
So I hope this helped you wrap your head around
what a personal brand is and why it's important.
I'll be talking more about this topic as we go on,
but I actually have a gift for you guys.
I have a free eBook that you get by joining
Create Awesome Community Newsletter
called The Seven Points of Personal Branding.
This is my free eBook giveaway to you
and it's just a mini guide that explains to you
the seven things that I figured out
that helped me build a strategy for my personal brand
and how I present myself and it all came down
to a lot of self-awareness and knowing
what I am good at and what I'm passionate about
and being able to communicate that in an intelligent way
and keep it super authentic and super social.
So if that's something you're interested in
make sure you go to Roberto Blake dot com slash newsletter
and sign up for the Create Awesome Community Newsletter
and you'll get that as a free download once you confirm
your email address.
And again, that is my free gift to all of you guys
for just being awesome.
Anyway, I hope this video helped you.
If you still have questions about personal branding,
promoting and marketing yourself, let me know
in the comment section.
I'll try and answer as many of your questions
as I possibly can.
If you feel you need more specific help,
then I actually do offer paid one-on-one coaching
via my website, so make sure you go to
Roberto Blake dot com, check that out,
hit me up in an email and let's see if we're gonna
work together.
Anyway, like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content on the channel.
As always you guys, thanks so very much for watching
and don't forget, create something awesome today.