on screen are six different designs that represent six different fashion brands
three of these designs in all honesty aren't that great and three of them are Masterpiece examples
of logo design but which three are good and which three are bad what do you say let's start positive
here and take a look at One logo I think is a true winner and that is the Levi's logo Levi Strauss
created the brand back in 1848 but the logo we see today has been around since around the late 1960s
but why is it on my good list in today's video the red batwinged logo Mark came about because it
was seen on the pockets of the 501 jeans that they made this logo is so iconic and it's so simple and
also bold and it's managed to stand a test of time for half a century and it still looks good today
the logo type is modern and hard hitting and I bet most people would recognize this logo if they saw
only the bottom section without the logo type that's how memorable and iconic it actually is
it does its job perfectly well for that brand but let's take a look at the first logo on the naughty
list for today's video but what do you think that might be and of course these are just my personal
opinions but I am taking into a consideration how the logo is from a technical standpoint and
how it actually appeals to the target audience the first logo is the Alexander McQueen logo
this brand is a high-end luxury fashion house from my neck of the woods Britain now I have
two main issues with this design firstly there's no contrast in the two lines of logo type both in
size and also typeface style I mean there is a little contrast in size but not much really to
speak about this logo could look so much better if they carefully chose to include contrast in some
kind of way but the other issue is with the little C was in the uppercase q yeah I get it I know what
they're trying to do here it just comes across as amateurish and disrupts the reading experience I
do prefer the other logo design they have because I think this is more creative it's more memorable
and it's on the right track good logo number two is co education now should now have used the same
typeface on their number five perfume since the 1920s a full Century it's a beautiful typeface
as well and it was one that was made specifically for their brand it is a great example of his Sans
serif that is modern but also sophisticated the letters are also quite Broad and this creates an
air of clean sophistication for the Brand This is obviously ideal for a high-end fashion brand like
Chanel and it's really well thought out the Double C logo Mark that we all know is really iconic and
it's a trend Setter in the fashion sector hey that kind of rhymes but anyway what about the second
party pooper design today the second bad design today is unfortunately Jimmy Choo I actually
really like a lot of the products this brand makes but the logo that's a different story firstly I
don't think the choice of typeface is that great but I do get it Jimmy Choo is a brand that has a
sense of glamor and playful daring spirit so this typeface that is yes a bit quirky and has some
class with a serif style does seem logical in this instance however I don't like how wide and rounded
the O's are compared to the rest of the logo type but still the logo type isn't that bad the truly a
bad part of this logo for me personally is the logo symbol it comes across as cheap and just
really lazy in my opinion especially when their brand name is presented vertically along the
C mark it looks like Jimmy Choo has tried to hop onto the train that Chanel created and which other
brands have also tried to run with but to me Jimmy Choo is the biggest failure out of all of these
designs okay so what is the third and final good design in this fashion sector this brand isn't as
high-end or luxurious as the others today but it is a fashion brand nonetheless Adidas's logo to
me is hugely iconic and it just simply works so well the three step logo mic is good for various
different reasons firstly the shape technology of slanted straight line suggests movement which is
perfect for a sports brand but it also represents kind of stepping up or climbing your hurdles to
overcome them and also the three lines do make a triangle which is the strongest shape again just
playing into that strength of a sports brand the logo type is Iconic in ICT avant-garde Gothic and
has been used this way for a long long time and that just leaves Armani as the last offending
design today I didn't actually mean the eagle variation of their logo because overall that's
kind of a good design so yeah not that one but this one here just really misses the mark in my
opinion my first issue here is the carefully chosen typeface it doesn't work well with the
symbol the typeface is elegant and sophisticated and yet this symbol is bold and just pretty lame
it really does look like something a logo designer would make at the beginning of their career and
get the symbol just isn't iconic to me at all yeah I get it I can see what they were trying
to do with the G and so on but to me it's really forgettable and doesn't represent the brand at all
at least the eagle symbol variation is Iconic and it does suggest an air of sophistication
power and elegance something the Armani brand is trying to go for but do you agree with my
opinions in today's video and if you actually want to learn about my logo design process
then just click the video on screen and until next time guys design your future today peace