- Junior here, back again with Custom Offsets TV
on the YouTube.
I'm excited. We've got another ...
(explosion)
episode of Reinventing Da Wheel for you guys.
This time it's one you guys have been asking
about for months.
Lots of mystery and history
behind this very young and popular wheel company.
Find out the truth about Specialty Forged Wheels
and their origin on this episode of Reinventing The Wheel.
Boom
(rap music)
So as you all probably know,
Specialty Forged is a huge player
in the lifted truck industry.
♪ You so (bleep) precious when you smile. ♪
Selling huge polished wheels for your rig.
They have forged wheels, anywhere from a 20 x 9
all the way up to a 28 x 16.
Forged wheels, if you don't know,
start as a huge tube of 60 61 T6 aluminum,
which is then cut into pucks and brought in and pressed
and cut into the shape and design you want,
and then polished.
And tada, you've got the wheel of your dreams.
(fantasy music)
♪ Salagadoola mechicka boola bibbidi-bobbidi-boo. ♪
Forged wheels are so strong,
just because of the fact of
the high quality aluminum they use
and the amount of pressure that
it takes to make these wheels
that the quality and structural integrity of these wheels
is second to none.
Specialty Forged has a goal.
to manufacture the highest quality wheels
for lifted trucks and SUVs.
What exactly is their strategy?
Quality over quantity.
They spent lots of time focusing
on the quality and look of their wheels,
and less time just mass producing.
Specialty Forge focuses on allowing their customers
to build their dream wheels
with the styling and finishes that they want.
That's definitely something that customers have noticed.
- Yeah! That was legitness.
- Yeah, it was huh.
- Compared to the other forged companies in the market,
it just seems that Specialty Forged has
a higher quality finish on their products.
It almost seems like they have a ceramic coat on the wheels
or something that just keeps them looking amazing
for months, with very, very little maintenance.
That's always an issue with fully polished aluminum wheels.
They cloud up, basically just looking at them.
And it appears that Specialty Forge has found a way
to keep their finish looking amazing,
which is expected considering the price point
that these bad boys come at.
A set of four 24 x 14 negative 76 Specialty Forged wheels
come in at $5041 for a set of all four
in fully polished finish.
Add 600 bucks for the black and milled painted ones.
That's a full grand more than American Forces
in the same size, styling, and finish.
Now you may be confused to think that Specialty Forge
and American Force are the same company or somehow related.
Well, they're not.
- What? What the (bleep)?
- We've seen a lot of confusion between the two.
But they're in no way related,
other than the fact they're both
the top of the forged game for wheels out there.
So how does a company of ten total employees
have the reputation of being the highest quality,
most desired wheel company in the industry?
Their focus on the quality gave them the reputation
of being the most perfectest wheels on the market.
And their photos of brand new trucks of 20 inches
of lift and 26 x 16s all over the 'Gram,
definitely have people wanting a set of Specialties
on their vehicle to look like that.
Their slogan is Crafted for enthusiasts, by enthusiasts.
And this shows the Specialty Forged team
is actually in the scene.
Driving premier show builds
and having a passion for
modifying trucks, cars, and motorcycles.
Something that still blows my mind
is the Specialty Forged Facebook page
only has 12,000 likes with eight reviews.
It's clear that they definitely took advantage
of the truck show scene on Instagram
and heavily pushed their market towards
that social media outlet.
Seeing as they have around 175,000 followers
on Instagram right now.
Now here comes the most impressive part.
The Specialty Forged Company is only four years old.
- What?
- And the craziest part?
The owner of Specialty Forged...
(dramatic music)
came from American Force themselves.
(cheering and rap music)
♪ Snoop Dogg ♪
Now wait, it's not what you're thinking,
Carlos Gongalas, owner of Specialty Forged,
didn't leave American Force just to go to Specialty Forged.
After differences between Carlos
and American Force's owner, Ray Shadravan, arose
Carlos split to to his own thing.
For a year, he ran his own diesel shop.
All the while, obsessed with custom wheels and trucks.
During his time at the diesel shop,
Justin, the then-engineer for American Force,
was let go and got in contact through Carlos,
as they've been friends throughout the last couple years.
- Ring, ring, ring, that's the tone.
♪ It's your best friend calling you, ♪
♪ You better pick up the phone. ♪
- They started to talk and develop a game plan in 2014
completely discrete and unknown.
Lonestar Throwdown 2015 is when they decided to release it,
and that's when it all happened.
Specialty Forged came out of no where,
and they came out swinging.
The huge sizes, sexy designs, and beautiful builds
featuring these wheels created the buzz
that has kids saving up a half year's salary
just to buy the wheels of their dreams.
Is part of the reason that these wheels
are so highly desired because of the fact
that they cost so much and those that can't afford them
will just sit and dream about them?
Probably.
I think part of it, too, is that Specialty Forged
is hitting a market that didn't really previously exist
in the show truck scene at all.
In the car world, buying a set of $5000 wheels for shows
happens all the time.
These wheels are extremely intricate and top of the line.
Until recently, spending $1500 on a set of 20 x 12s
was the norm for trucks in the show scene.
And it was just expected for
your local truck showing up at shows.
♪ If it hadn't been for Cotton-Eye Joe ♪
♪ I'd been married ♪
Introducing a new elite class of wheels has
Specialty Forged and American Force
in the level of their own, sitting at the top of the game.
Rumor has it that Specialty Forged may even be reaching
into the exotic car market and who knows?
Maybe they'll try to convince Shawn to run a set
of Specialities on the Aventador.
That's another episode of Reinventing the Wheel.
(truck engine)
That was the Z06 starting up for the first time.
That's another episode of
Reinventing the Wheel for you guys.
What do you think about Specialty Forged?
We'd love to hear your thoughts.
Please comment below.
That's all I got for you.
This is Junior, with Custom Offsets TV on the YouTube.
Peace.
Oh, I was supposed to say subscribe.
Subscribe, youtube.com/customoffsetstv.
Peace.
(beep)
- Ehhh. If you let it.
- Ehhh.
- [Junior] Junior here, back with Custom Offsets TV
on the YouTube.
- This is a big script.
- I interrupted the shot, I'm sorry.
- [Junior] Oh you're following him.
I was about to start talking again.
Let's just lock all the doors.
No one's allowed in.
- In your face.
- [Female Voice] Stop sitting on the floor .
- Adios!
- [Female] Okay (bleep)
- There's another, another?
- Yeah another.
- And there's another one.
Another one.