If you're a content creator trying to use live streaming to connect with a broader target
audience and your live streams just aren't getting any views, there might be a few reasons for that.
Let's talk about them. The number one reason is you may just not have built up enough of an
active community now as much as places like youtube will recommend your live stream
when you go live it's gonna still recommend that content based on the viewer behavior of
other people who may have interacted with your channel recently now if you haven't done a
lot of live streaming or in the past a lot of people haven't shown up for your live streams
it's going to be a little tougher for you to connect with as many people right off the bat
until you start to grow a community around the content that you make now the number two reason
why your live streams may not be getting many views is that you don't have any specific value
proposition to those live streams just like you would make regular edited content for the platform
you have to make sure that you're very clear about why the viewer would want to come and watch that
live stream just saying hey i'm live really isn't enough now let's say you actually have
developed a really good value proposition for that live stream and why people should be there
the number three reason is your packaging is poor make sure that you represent that really
well in the title and the thumbnail of that live stream so that people can recognize it at a glance
try to avoid live stream titles that are things like episode number six or come join me live think
about creating compelling packaging around that live stream that talks about a specific topic that
that viewer might have a chance to become invested in want to click and watch your live stream now
the number four reason that your live stream may not be getting very many views is that you don't
build for the replay replay views can be tricky because if people aren't there for the live event
they don't really want to sit through you talking to the people in the chat or taking too long to
get to the point they want the value that they saw that was promised in the title and the thumbnail
as quickly as possible that leads us to the number five reason that your live stream may
not be getting as many views as you'd like you're focusing on the immediate attendees of that live
stream too much just talking to the chat for people who weren't there and you just keep
talking and talking to the people in the live chat in the replay that can really push people
away that brings us to the number six reason why your live streams might not be getting many views
and that's because you're not spending enough time with the people in the live chat
that balance is so important making sure that people that are there in the moment feel like
they are being interacted with but yet doing it in a way that it provides value for people who watch
in the replay find that effective balance and you can get a lot of views not only right when you go
live but afterwards when that video gets posted and published as a replay one of the things that
can really help do that is using a questionnaire something that you can post as a link that people
who are watching in the live stream can go in and ask questions beforehand and during your stream
i actually made a video here on the channel that i'll link to that shows you exactly how to do that
for free another reason why your live streams may not be driving many views is that they all
look identical from the outside in make sure that you're building those live streams to be unique
and different from the previous ones or the ones you might be doing next because if someone sees a
live stream that was from yesterday and one that was from weeks ago and they look the same that
viewer might think that they've already seen that live stream replay and may choose not to watch
that brings us right into the next reason why your live streams may not be getting a lot of views
and that's because of the length of the live stream streaming for hours and hours on end can
sometimes make sense for the right target audience but in general asking that much time of people
is a big ask especially if they're watching after the fact so make sure you're trying to
limit those live streams to a length that's not only digestible in the moment but in the
replay as well now because live streams do tend to be longer than the average recorded video on
the platform what you might want to think about is incorporating well-optimized chapters in that live
stream chapters allow people to jump to different sections of that live stream and just consume the
pieces that were really important to them without having to sit through an hour's worth of previous
content to get to it chapters are actually now being served in places like search so they can
actually help with discovery after the fact so using chapters in your live stream can really help
change the viewer experience long after the stream has ended and people are watching in the replay
if you want to learn more about stream yard or how to use live streaming to grow your youtube channel
click on the video that i've got on screen right now or the ones that i'll link down below. Peace