How to add Instagram posts to your Shopify store.
Hi, I'm Clarice Lin, the ROI Doctor who helps small businesses and online stores get more
sales by getting on Google and YouTube page one.
In today's question, I'm going to cover how you can add Instagram posts to your online
store.
But first things first, why do you want to add Instagram posts to your online store?
Is it worth it?
What for?
Three reasons.
Reason number one, you want to create new content on your Shopify store.
Basically, if you don't have a blog, you're not constantly updating new content on your
Shopify store.
In this way, you can't really get customers to keep visiting your website because nothing
is really new.
Browsers, shoppers, they like to engage with the brand.
And by putting your Instagram posts on your website, it's a great opportunity to showcase
new content.
For example, if you are sharing what's happening in your business, how do you prepare your
shipping?
Or how do you process your orders, how's your wrapping process like?
If you're constantly creating this content on Instagram itself, it might be worth all
the effort to pull all this information, to put it on your store, it helps to liven the
website with new content.
So it gives more reason for browsers on your website on your store to be able to see all
this interesting behind-the-scenes content.
Reason number two, you want to create social proof.
Aside from having testimonials and reviews on your website, when you have specific customers
or couple of your customers who have bought your product, perhaps they have created an
Instagram post and then they have tagged your brand.
And then you can share those content on your Instagram posts, then it's also a brilliant
idea to share this user generated content by your beloved customers on your online store.
Isn't it a great way for potential customers to see how previous customers have actually
enjoyed buying your products using your products and excited to unwrap your products?
So having that social proof on your store is a great way to boost sales.
Reason number three, when you have web visitors or shoppers, online shoppers coming to your
website through other channels, let's say they're coming from Google or from other social
media channels that is not Instagram, maybe Pinterest, may be one of your PR activities
or collaboration with other influences.
So if you have those visitors coming to your website, maybe they are not aware of your
Instagram account.
So they are not aware of this content.
So it gives them an opportunity to see those Instagram posts on your website.
And then they can go click on it and go and follow you on Instagram.
In this case with these multiple interactions, this is going to help to increase the likelihood
of a potential customer turning into a buyer, giving them multiple reasons to actually interact
with your content, it helps to foster trust, create a connection, create excitement, anticipation,
all these helps to translate that interaction into a sale.
So if you're still deliberating whether to add an Instagram feed, or Instagram posts
to your online store, there, you've got the three reasons why.
And the next thing is now that you are totally convinced, you want to add your Instagram
posts to your online store.
How would you do that?
Set up an Instagram feed.
So setting up an Instagram feed I'll highly recommend you to use the Instafeed.
Instafeed is an official Instagram Shopify app.
So if you download that, that shouldn't be a problem.
It has very good ratings.
So if you install that it's fairly straightforward.
And it's a free app for you to use.
So you can easily set that up.
How do you set it up, I'm going to show you on the computer step by step on how you can
easily set it up.
It's a very easy process and you should be easily get this up within an hour.
So let's head onto my computer.
Let's go.
Right now we are in front of my computer.
And this is the page where you go to to find the Instafeed app. appstore.shopify.com/Instafeed,
as you can see, it's a official Instagram feed.
So probably it's likely the collaboration between Instagram and Shopify, which means
it's likely to be a very reliable app if there's any problems or if there's anything it's likely
to be addressed.
So you can see this app was developed by Mint studio, and there is 4.9 star by 944 reviews.
So it's a pretty good app.
And it has a free plan available.
You would click on add app over here and then it will get you to a log in to your Shopify
store, it will lead you to your app page in your store.
So you can see under apps, it directs you to the Instafeed as you can see top right
hand by Mint sSudio over here.
So if you want an upgrade, you can also click on here otherwise this is where you can use
it for free.
First thing that you do is to connect to your Instagram account.
So you would click on this green button over here, then it will guide you to an Instagram
login page.
So you will log into your Instagram page and it will ask you if you would like to receive
the following information you'll connect to your Shopify Instagram business profile over
here.
And you can just make sure it's all ticked and you click on allow.
So just basically authorization to access your feed to pull it to your Shopify store.
Click on allow and then it's done.
It guides you back to this page you can see over here.
Once you are connected you will see this is what you see, you can see here, this is connected,
it says accounts connected.
So if you're connected to your wrong account, you have multiple account and you have connected
wrongly then this is where you can figure out and you know, rectify the problem.
If not, let's continue.
So the first things would be the feed title, so typically people will just put follow us
on Instagram, we want it all caps you can put in all caps, you can type it right here.
And it also allows you to adjust or customize the spacing between your images.
So some people don't like any spacing between the images.
Some people prefer that so you can customize it based on the layout of your store.
It allows you to this be 0% is 1% 2% percent and 10%.
So you can adjust it and see how it looks, if there's something that you like.
And of course, then you can click on on image click, select open, pop up.
So you show you the Instagram posts itself.
And you can decide what kind of layout do you want, the typical layout would be grid.
The grid, or you can choose the slider as well depends on how it would fit into your
entire store design and layout, so you can play around with it.
And you can also customize your rows and your columns.
If you want four rows or three columns, or if you want more, so if people want to see
more, they can click on More likely otherwise, you can select what's the minimum number of
rows and columns they can see when they first load up.
And you can see right here, over here is small font to have a different configuration between
desktop and mobile, subscribe to our pro plan.
If you have four rows and three columns, it will look the same on desktop and on mobile.
However, because mobile has a smaller screen, maybe you want a slightly different configuration,
then you likely need to subscribe to the pro plan.
Otherwise, this is a good number to have.
And once you're done you can click on save and the next thing you want to do once you
have decided on your configuration is to head to your homepage of your Shopify store so
you can put it there.
Okay, what you would do is to head to themes on the sales channel, themes and then you
can click on this button that says customize.
Click on this Customize button and then it will bring you to your homepage customization
where all your different components of your homepage is displayed here.
What you need to do to add this section here I want to highlight is to click on Add section.
If you want to add your Instagram feed to the bottom of your homepage you head right
to the bottom, next to the footer, then you Click on Add section.
And then it will pop up from here so when you click on Add section the next thing that's
going to come up is the different things you can add.
You know for example your image, your content, blog posts, whatever.
What you need to look for is called the Instagram feed app which you have installed, so click
on that.
And then you see that now it's been added.
So it's over here.
If you want to reshuffle the position of your feed, you don't want to be at the end near
your footer, you want it to be elsewhere, you can shift it around, otherwise you can
just leave it there.
So that's pretty cool.
Now it's done.
What you can also do is to click on Instafeed app, after you have added it in, you click
on it and it allows you to customize the font size of this heading.
So previously on settings of the app, you can actually decide what is the title that
you want on top of your feed.
Over here you can decide what is the font size you want to have.
If you want to scroll through the list of fonts, available fonts, you can click on change
and decide what's the font type you want here.
You can also customize the heading size.
Depending on how you want to align these to your entire store layout for.
I don't have a fixed standard font to recommend.
But when you look at heading size, if you want it to be visible, look at what's the
size of your other headings on your homepage itself.
And, you know, align it accordingly, you can also decide how wide you want the feed to
be.
Which is, which means the entire rows and columns there, how wide you want it to be
on the website itself.
So you can play around with these you can drag it around and see which looks better.
Or if you have specific fonts or specific things you want to customize itself, maybe
the spacing between the feed and your title, different things you want.
If you're good in CSS coding, you can put it right here custom code, but if you are
happy to have it as it is, simple layout and customization, just select from what's available
over here.
So now that you have done your customization, the size of your fonts, how big you want your
feed to be, you can also decide if you remember earlier, we were looking at a subscription.
If you want to have a different layout on your desktop and mobile, you can actually
click on if you can see here, there is a little computer button over there, if you click on
can actually see how it would look like on that.
And then you can decide how it would look like and then from there, you can click on
Save.
If you're not happy with some of the changes that you have made.
Don't worry, there is the Undo and Redo button, like all your normal software, so you can
go ahead to play around with it and click Save.
After you clicked Save you change your mind.
You can also go back to make your necessary changes.
And that's it, pretty straightforward.
And then after all of this is saved, you can head onto your website, check it out on the
desktop, check it on the mobile and see how it looks like, the look and feel if it's nice
or not.
By now I hope you have your Instagram feed set up properly on your Shopify store that
will help to create more excitement and more opportunities for your previous customers
and new customers to engage with your content.
If you also want to get traffic from Google, which is the number one search engine for
shoppers and browsers in the world, then you might also want to check out my other video
right here, it's going to teach you how to get your Shopify products for free on Google
Shopping without necessarily running an ad.
So go, do check it out.
I'm also gonna put the link down in the description and the pinned comments below.
And there's also another of my resources where I have repository of all the Shopify videos,
Shopify related videos about how to boost sales, get on Google Shopping, and all the
different errors that you can resolve if you face some problems trying to set up your store
on Google Shopping.
So do check that out and if you're finding all of this super overwhelming, you just want
to sell your products, focus on that and you need someone to help you with boosting your
sales and getting more sales this holiday season.
You can also check out my services page.
I'm going to put it down in the description and the pinned comment below so do check that
out I help Shopify store owners get on top of their game.
So if you enjoyed this video, found it really useful, give it a like and do subscribe to
my channel for future videos on how to get more sales and get on Google and YouTube page
one.
This is Clarice Lin signing off.
I'll see you in the next video.
Bye!