From SwissWatchExpo…
Spotlight On: The Rolex Everose Gold.
We tell you what makes Rolex’s patented rose gold, so special.
By now, you’re probably familiar with the plethora of names for rose gold: pink gold,
red gold, king gold, and even the obscure “Magic Gold”.
Differently named, but all warmer alternatives to silver and yellow gold.
But we’re sure you’ll agree – none of them stand out as much as Rolex’s Everose.
Fancy name aside, there are a few key factors that set the Rolex Everose apart from other
pink-colored gold.
We give you 3 reasons why the patented, trademarked, and proprietary gold, that Rolex developed
on its own, is truly a cut above the rest.
First, it’s made in Rolex’s in-house foundry.
While its standard practice for watch manufacturers to get their metals from suppliers, Rolex
makes its own today.
Rolex being Rolex, they wanted to own every part of the manufacturing process, instead
of relying on materials that are available in the market.
During Patrick Heiniger’s leadership at Rolex from 1992-2008, they began to build
their own state of the art foundry.
They started with manufacturing solid link bracelets, and evolved into making entire
watches.
Having their own foundry allowed them to massively improve quality control, and further improve
the base materials used in their watches.
Using highly guarded formulas and working with top-notch foundrymen, Rolex now creates
the exclusive and patented 18k gold used for its watches.
Yellow gold, white gold, and of course, Everose gold.
Second, the Everose Gold has a mix of platinum.
The platinum helps hold the color for many years, and ensures that the luster endures,
hence the name Ever-rose.
Rose gold is created by mixing gold with copper, which gives the metal its warm, reddish hue.
However, frequent exposure to elements, such as UV rays, sweat, salt or chlorine water,
causes the copper to fade eventually.
To preserve the beauty of its rose gold watches, Rolex put its foundry to work.
By mixing the alloy with platinum, the most noble chemical element, Rolex not only made
the color last longer, but also gave it a slightly stronger color and even bluish nuances
that makes it unique.
Lastly, Rolex made sure that the Everose Gold appealed to both men and women.
Rose gold may have a feminine image attached to it, but Rolex had a strategy in place to
change that.
They first launched the Everose gold in 2005, with a watch that has a masculine reputation
– the Rolex Cosmograph Daytona ref 116505.
The iconic racing chronograph had a tough sporty look, but was given added warmth and
refinement by the pink gold.
Today, Rolex Everose gold is used in dress watches such as the Day-Date and the Datejust,
but also in sporty models such as the GMT Master and the Rolex Sky-Dweller.
It has also gained universal appeal, becoming a favorite among men and women of all ages,
from sports, fashion, music and entertainment.
So – what’s your favorite Everose watch?
Tell us in the comments section.