Hello James Grammy here from internetbizuni.com and in today's
video I'm going to be explained to you exactly why you should focus are
building the perfect brand versus finding the perfect product because what
most people do when they start with Amazon FBA is they spend all of their
time looking for the perfect product to start their private label brand and the
perfect product simply doesn't exist so what you should focus on is building the
perfect brand and in this video I'm going to explain exactly how you can do
that and what parents but you should focus on to build the perfect brand for
you and your customers okay so the first thing that I'm gonna jump into is that
having a great product is extremely important you know having a good product
that's differentiated away from your competition that's built to a high
quality this is really important you know if you don't have this if you have
a poor quality no matter how much work you put into building your brand you
will fail because people won't get behind a brand that they don't believe
makes high-quality products or even unique products that are differentiated
from the competition I always give this example and that's because it's so you
know on point and that is wood Apple have as many followers if they simply
copied BlackBerry's product no they wouldn't Apple have so many customers
because they are innovation because you know they take the front step they find
ways to make the mobile phone more useful their mother was previously as
well as this they build their products to a high quality their products don't
simply break after a couple of uses no they last for a sustained period of time
enough time so that customers are happy with the quality of the product and
that's extremely important because if you don't have that if you have low
quality products or if you're simply only copying the exact same products as
your competitors you're gonna find it extremely difficult to build your brand
so once you have that down once you find a product you know that you can
differentiate that you can make unique you can make it to a high quality then
what's the next step the next step is to build a brown and that's simply because
if you just continue just doing product research full-time just looking for that
one perfect product all of the time this is going to lead you down a rabbit hole
this is gonna simply just go towards always finding products and not
developing your brand because once you find the products then you should start
developing the brand straight away and that's for the simple
reason that you can never control your competition you can't control what your
competitors do what unique spins they put on their products you know they can
make a better variation off the product that you've already made and that's
always going to happen that's just business you know but what you can
control is what your customers get in return for the money that they pay for
your product and the perception that your customers have off your brand
that's what you should really focus on because that is what don't grow your
business long term is if your customers have a good perception of your brand
then they would come back and purchase product time and time again as well as
this they will encourage others to purchase your products they will let
others know that they have got these types of products off your brand they
will let others know about the values of your brand and that's where the long
term money is in all of this yes it's great making the quick sales but the
long-term money is in building a brand and having people coming back purchasing
products time and time again and letting others know about your products and your
brand okay so now that you know that you should be building a brand once you get
your first product out there and on the market you should start focusing on
building a brand so how do you do this so looking at the ways brands done it in
the past if you look at Nike if you look at all the big brands but if you look at
night for example they spent hundreds of millions and they've spent hundreds of
millions in the past on building their brand and this took a long time to build
but if you compare that to brands that are being built today so we'll take
example off I don't know if you're aware of Logan Paul the the vlogger on
YouTube well he's built a brand called maverick
he's done this in like two years and although maverick isn't near as big
as night it's on its way to get in there you know they've so many customers and
they are able to launch product after product and have million-dollar-plus
launches with all of their new products simply from building a brand in the new
way of building a brand but that is using the Internet to build a brand
because brands like Nike didn't have this in the past that is why it took so
long to build their brands and it took so much more money
whereas local Paul just started his own vlog on YouTube and was able to build
his brand maverick on the back of this that's why he could do it in you know a
lot less time than the likes of Nike and other brands before him and you can make
all of these type of comparisons you know with brands built in the past
comparing two brands Bell now and if you look at say Mercedes or BMW the care
companies it took them again years and hundreds of millions of pounds or
dollars to build their brands and whereas whereas when you compare them to
Tesla who again you know built by Elon Musk built following online as well as
this he you know spent a lot on online advertisement but he could do this and
you know in such a small amount of time and he can sell his cars for the same
amount and even a lot more than Mercedes and BMW even that he hasn't had his
brand for half as long as they have been around or hasn't spent half as much
money as they've spent on branding simply by using the power of the
Internet to spread the word about his brand so what is it that Elon Musk and
Logan Paul and you know lot of other people have done to build their big
brands solely using the Internet to power it well you have to do two things
the two things that you have to do are the same whether you were building a
brand 50 a hundred years ago or you're building a brand today and that is you
have to have an audience and you have to connect with that audience that is what
your brow is all about once you can do this then
you can build a solid brand and you can do this in whatever way comes
comfortable to you like a lot of people build our brands on Twitter a lot of
people build a brand on YouTube there's more and more people building their
brands today on Instagram than the ones in the past you can do whatever way is
comfortable to you but this is what you have to do you have to grow a
substantial audience and then you have to obviously connect with that audience
you can grow a massive audience but if you don't have a connection with that
audience then you don't have much of a brand if you are promoting your products
but no one's watching your videos are watching your posts on Instagram then
not many people are going to purchase the product even when you are promoting
it so that is why you do need these crucial two things in order to build a
brand you need to have an audience and you need to have a connection with that
audience at the moment I'm putting together a series of videos showing you
how you can get the ball rolling how you can start building your audience on the
different social media platforms this is something that I have been working on
with my own brands for the last couple of years now so I have learned a few
things about us and I will be sharing them with you on YouTube so please
subscribe to my channel and you will see these videos in tomorrow's video I'm
going to be showing you how you can start building your audience on Facebook
using Facebook groups I will be showing you exactly how you can start getting an
audience on front of you so that they've seen your message and how you can start
to connect with your audience so that you can build a brand for the products
that you launch on which every social media platform comes natural to you or
if you're just starting out then you should try a few of the different
platforms see which one comes comfortable to you see which one you
enjoy using whether that's Instagram whether that's YouTube whether that's
Facebook whether that's Twitter whichever one all you have to start
doing is start building an audience around the products that you sell and
over the next few videos I will be showing you exactly how you can get
started doing all of this I hope that you have enjoyed this video
I hope that you have learned you know why it's important to actually build a
brand and not just simply sell products because selling products is fun and it
is easy but you can do it a lot easier if you have a brand behind you and that
is what I'm going to be showing you over the next few videos is you know how you
can do this using the different social media platforms that are available to us
all because we are so lucky today you know we have all of these tools
available to think that you can be just sitting in your own house and building a
brand that one day could be as big as Nike
after one of these big brands you know it's amazing to think that we have all
of the same tools available to us today to do this and whether you like the guy
or dislike the guy you know Logan Paul has shown how simple it can be done and
there's a lot of other people who have done this exact thing and made a work
and been able to build a brand on the back of social media so as I've said I
will be putting together videos and I will be putting them up here on YouTube
so make sure to hit the subscribe button so that you see when I upload them I
hope that you have enjoyed this video and I look forward to speaking to you on
the next one bye