What's up, motivators?
Taran here with a special announcement.
This video is a little bit different.
It isn't going to feature tips or anything like that.
I wanted to announce that our Motive training app can now be used for free.
We did a big announcement about six weeks ago where we lowered
the price of the app from $57 a month down to $19.99 a month.
Or if people want to save even a little
bit more, $179.99 per year, which works out to $14.99 a month.
Our whole idea of lowering the price is
to make getting good training accessible to more people.
We want more people to experience the life benefits that happen with
health and community and mental wellbeing when you get into endurance sports.
And lowering the price was the very first thing that we wanted to do with that.
But when we did that,
we had a huge amount of messages from people saying how important they
found that price being to them actually being able to take on their goals.
So we always had this goal of making the app free in some way,
shape or form. for them, but it was off in the future.
And when we lowered the price of the app
and announced that, the outpouring of messages that we got
made us think and say, okay, I think we want to take that future,
hopeful vision of making the app free and bring it up to today.
So we ramped it up and it is now free.
You can go to mymotive.
Com and not just try it for free, but you can use it for free, indefinitely.
And we wanted to have that basic price plan that is free for a number of reasons.
The first one here, I'll explain things like this.
So let's say over here is an athlete
who is qualifying for World Championships consistently.
They either have a really good coach or they became a really good coach themselves
and they know exactly what to do, and they are going to spend every last
dollar that they can to be as good an athlete as they can.
That's those people over here.
Over here are complete beginners, people that aren't necessarily sure if
they're even going to be able to complete a training plan or complete a race.
In a lot of cases, those people don't necessarily want to pay for any training.
Expecting them to pay $3,000 a year
for a one on one coach, it's just not realistic.
Expecting them to use a template training
plan that isn't personalized to them, that's not realistic.
That's not a very good experience.
But then there are also some template
training plans that you pay for for maybe $75.
And those plans don't really do anything to keep you motivated as an athlete.
They don't really let you know if you're
making any progress and you're going to be ready on race day.
And also there's the case of, let's say you do buy a $75
template training plan and you get comfortable with it and you have success,
well, you're probably going to add a second race on top of that.
So all of a sudden you're going to have, bam, two template training plans.
And during the time that they overlap, which plan do you follow?
So there isn't really a great option for all of those people over here.
Now admittedly, our app has been built
for the people in the middle, the people that want to challenge
themselves and go into the sport, but they're not like these people who will
do so at all costs and spend tens of thousands of dollars every year.
They want it to be affordable.
They want a good plan that challenges
them, that lets them know that they're on track, they can customize it
and personalize it, and it's going to get them prepared.
And what we wanted to do was help these people as well.
Because we think that that experience
of having to piece it together yourself or having to follow a training plan
that isn't personalized to you, or a training plan that doesn't motivate
you and make you feel accountable, or a template training plan that just has
the problems of all of those issues of the overlap and not really being
functional, that's who we wanted to create the free plan for.
So all of these people now don't have to deal with those options.
You can come in and use our training plan for free.
So in terms of that whole spectrum, we wanted to welcome
the amount of people that we could help with our training plan so that our app
allows people to get into the sport much easier and it's much more accessible.
Now, the second reason that we did that,
in addition to just getting these people a product that helps them,
was I think that, frankly, athletes need more time than what is
currently an option for them out there with free trials.
So we have always had a two week free
trial in our app, and that's what apps do because they want people to come in,
see what the app is like, and then make a decision one way or another.
Get in, get out.
Allowing people to stay on your app
and your service, it's going to cost us money.
I believe that people need more than two
weeks to learn if a training plan is working for them.
I think they need months to know if a training plan is working for them,
and then maybe even get to that first race and see how they perform.
So instead of just offering this two week free trial to see what the app looks like
and where the buttons are, how about a three, four, five month experience?
I mean, heck, people can use our free app
for years and see if it's working for them and then decide when they want to step up
because they know if it's working for them or not.
And I think that's practical.
So it's going to cost us money, but I think it is also doing the right
thing for the athletes in the world out there.
So the app is free.
You can go check it out at mymotive. Com.
It's the same app that we've always had, mymotive.
Com, the same training plans written
by the same excellent coaches with the same personalization of all
of the workouts, the same excellent level of detail in all of the workouts.
There are some adjustments from the premium paid version of the app.
With the free version of the app, you can only train for one race at a time,
which for these beginners, that tends to be what they want to do.
Maybe they do one race a year or two races a year.
Totally cool.
The second thing is that there are no connections to your devices.
The connections to your devices, again,
tends to not be something that is terribly important to these new athletes.
And it tends to be when you start stepping up and getting a device and you want
the workouts to be sent to your watch so that you can follow along,
or you want to send it to Zift so you can follow along, and then you want to be able
to download the data to see how you're progressing.
That tends to be more for the serious athletes.
When you step up to the premium version, you can make all of those connections.
And then the third thing that's different
between the basic and the premium version of the app is that the basic version
of the app, when people click on the workout details,
up will pop an ad that will be up for about 15 to 20 seconds.
But I didn't want it to just be a lame
hair supplementation transplant thing ad that is powered by Google or
Facebook that is completely irrelevant to athletes.
We have worked to partner with companies
that have been generous enough to give excellent discounts.
And those ads, when you, say,
click on a swim ad, well, there's going to be a product with the Magic Five.
There's going to be a discount
for the Magic 5 swim goggles so that you can go and get
the products that you need to purchase anyway for cheaper.
There will be discounts for the feed, discounts for running shoes, discounts
with partners of us for bike computers and watches.
We're working on one for wet suits.
We've got one in the pipeline for kettlebells.
So it's not just a crappy ad that is completely irrelevant to your training.
It's going to be an ad for products
that you would use in your training with offers for what you do in your training.
So again, it's helping these beginner
people who have so many costs associated with getting into the sport,
getting those costs lowered a little bit for them.
So really excited about this.
This is another step in us making
the Motiv app, something that impacts the endurance world so that ordinary
people can accomplish something extraordinary in endurance sports.
It's the app specifically designed for the people.
It's designed for you and me.
It's the app that I wanted 12 years ago when I got into the sport.
So if that's something that interests you, go check it out, mymotive.
Com. I have that phrase in my head.
It's not check it out because you're not just checking it out.
You can use it for free, indefinitely. Mymotive.
Com, hopefully it helps you.
Wanted to update you on that, all of that.
Later motivators, thank you all
for getting us to this point of letting us be able to do this.
Thank you to the development team
for working such long hours to get this out quickly.
And thank you to our marketing and customer service team.
We're going to have a heck of a lot more
customers to deal with and support over the next little while.
Later.