COMPANIES LIKE DISNEY AND MARVEL AREE INGING SCRIPTED STORIES
IN AUDIO.
IN AUDIO. >>> IT’S BEEN A LITTLE WHILE
SINCE FAMILIES HUDDLED AROUND
THE RADIO FOR ENTERTAINMENT.
HONESTLY, THESE DAYS IT TAKES A
PRETTY MAJOR EVENT TO EVEN GET
US IN FRONT OF THE TV AT THE
SAME TIME.
SAME TIME. BUT IRONICALLY AT A TIME WITH
MORE VISUAL CONTENT AVAILABLE
THAN EVER BEFORE, THESE PLAYERS
IN ENTERTAINMENT ARE BETTING
IT’S TIME FOR THE RADIO DRAMA TO
MAKE A COMEBACK.
I GUESS MY QUESTION IS WHY.
PEOPLE HAVE BEEN TALKING ABOUT
PODCASTS BEING THE NEXT BIG
THING BASICALLY SINCE THEY WERE
INVENTED.
INVENTED. PODCASTS ARE BIGGER THAN EVER.
BUT "STAR WARS," WOLVERINE
PROBABLY NOT THE TYPE OF STORIES
YOU’D EXPECT TO LISTEN TO.
FOR THE FIRST TIME IN A LONG
TIME, AUDIO IS BEING TREATED
LIKE A FIRST CLASS MEDIUM.
>> WE’VE BEEN WORKING ON "STAR
WARS" WHICH IS THE FIRST EVER
"STAR WARS" AUDIO WITH A FULL
CAST.
CAST. WE HAVE A NUMBER OF DIFFERENT
PEOPLE PLAYING ROLES IN THE
STORY.
STORY. >> SPEAK ONLY WHEN THEY HAVE
SOMETHING USEFUL TO SAY, A JEDI
SHOULD.
SHOULD. >> SO WHAT MADE YOU DECIDE TO DO
AN AUDIO VERSION OF THIS?
WHY NOT TV?
WHY NOT PRINT?
>> I THINK IT’S BECAUSE
LISTENING IS BECOMING SO MUCH A
PART OF PEOPLE’S LIVES NOW.
IT’S SOMETHING PEOPLE DO WHEN
THEY COMMUTE.
THEY COMMUTE. >> THINGS ARE CHANGING FAST.
A LOT OF PEOPLE DON’T EVEN KNOW
THIS TYPE OF CONTENT EXISTS AND
YET THERE’S ALREADY SO MUCH OF
IT TO CHOOSE FROM.
AUDIBLE IS THE LARGEST CREATOR
AND DISTRIBUTOR OF AUDIO
CONTENT.
CONTENT. WE’VE BEEN CREATING OUR OWN AND
CREATING ORIGINALS WITH TOPNOTCH
TALENT, ABSOLUTELY KREE ATY
WRITE
WRITE ARTISTS AND WRITERS AND
MUSICIANS AND PERFORMERS.
>> AUDIBLE IS HOPING TO GROW
THEIR EXISTING AUDIENCE.
>> WE JUST WORKED WITH KATE
McKINNON FROM SNL.
IT’S COMEDY, IT’S EPISODIC.
IT’S SCRIPTED.
IT’S SCRIPTED. IT’S PURE, SHEER FUN.
THERE ARE SO MANY OTHER MOMENTS
IN THE DAY WHERE PEOPLE ARE
REALIZING I COULD GET A LITTLE
STORY IN NOW.
WHILE THEY’RE WALKING THE DOG,
THEY CAN LISTEN, WHILE THEY’RE
WASHING THE DISHES OR FOLDING
LAUNDRY, YOU CAN LISTEN.
IT’S ALMOST FOUND TIME.
>> THAT’S ONE REASON WE KEPT
HEARING ABOUT WHY THIS STUFF IS
GETTING SO POPULAR.
AUDIO CAN FIT INTO PARTS OF YOUR
LIFE THAT VIDEO CAN’T.
>> IT’S PASSIVE CONTENT.
IT’S SOMETHING YOU CAN LISTEN TO
GOING TO WORK, AT THE GYM,
COOKING DINNER, ET CETERA.
AND IT’S ONE OF THE FEW CONTENTS
WHERE YOU CAN BE DOING TWO
THINGS AT ONCE.
>> WE’RE A STORY TELLING COMPANY
AT HEART.
AT HEART. >> WOLVERINE.
>> WOLVERINE. >> WITH AUDIO YOU CAN REALLY GET
INTO THE CHARACTER BECAUSE
YOU’RE SO FOCUSED ON THE
NUANCES, WHERE IN VISUAL IT’S
ALL ABOUT THE SPLASH.
>> WHENEVER A BOOK GETS MADE
INTO A MOVIE, OFTEN TIMES THE
PEOPLE THAT REALLY LOVE THE BOOK
CRITICIZE THE FILM BECAUSE
THERE’S A RICHNESS OR A DEPTH
THAT’S MISSING.
THAT’S MISSING. IT SEEMS TO ME LIKE AUDIO ALLOWS
FOR A SIMILAR KIND OF DEEPER
DIVE AND DEEPER EXPLORATION.
>> THE BEST TV SHOWS, YOU SPEND
TIME WITH THE CHARACTER.
SO AUDIO IS SIMILAR.
>> AUDIO, LIKE A GOOD BOOK,
LEAVES DETAILS TO THE
IMAGINATION.
IMAGINATION. EVERYONE ENVISIONS A STORY A
LITTLE BIT DIFFERENTLY IN THEIR
HEAD.
HEAD. SO FAR WE TALKED ABOUT SCRIPTED
STORY TELLING BUT THERE REALLY
IS A LOT OF DIVERSITY IN THE
TYPES OF CONTENT WE DISCOVERED.
>> YOU HEAR THE SOUND OF
COOKING, YOU HEAR THE MUSIC
THEY’RE PLAYING.
THEY’RE PLAYING. >> THE BEST FOOD MIGHT BE IN THE
PARK, AT A BARBECUE OR THE BEST
CORN BREAD MIGHT BE AT A BLOCK
PARTY, NOT NECESSARILY AT THE
HIPPEST RESTAURANT.
HIPPEST RESTAURANT. >> MARCUS COMES FROM FINE
DINING.
DINING. YOU’VE PROBABLY SEEN HIM ON
SHOWS LIKE CHOPPED OR IRON CHEF.
IT WAS HIS EXPERIENCE IN HARLEM
THAT HE FELT MOST AT HOME.
>> A RESTAURANT DOESN’T HAPPEN
IN A VACUUM, ESPECIALLY NOT IN A
PLACE LIKE THIS.
YOU HAVE TO INCORPORATE THE SOUL
OF EVERYTHING THAT’S AROUND YOU.
>> THAT’S THE LAST THING WE
DISCOVERED ABOUT THIS STUFF.
AUDIO HAS A CERTAIN INTIMACY TO
IT.
IT. HEARING PEOPLE TELL THEIR OWN
STORIES RIGHT IN YOUR EAR OR IN
YOUR CAR.
YOUR CAR. >> I WAS LISTENING TO TREVOR
NOAH’S MEMOIR "BORN A CRIME,"
HAD THAT ON DURING MY COMMUTE.
I THOUGHT TREVOR WAS IN THE
PASSENGER SEAT NEXT TO ME,
BECAUSE IT WAS HIM PERFORMING
AND I COULD HEAR HIS STORY
DIRECTLY FROM HIM THE WAY HE
INTENDED IT DOING IMPRESSIONS OF
HIS MOTHER’S ACCENT.
IT CAN FIT INTO OUR LIVES IN
PLACES VIDEO CAN’T.
IT CAN LEAVE A LITTLE MORE TO
THE IMAGINATION AND IT CAN BE
MORE INTIMATE.
MORE INTIMATE. REALLY WHAT I THINK I DISCOVERED
HEAR IS THAT PRINT, VIDEO,
AUDIO, THEY ALL HAVE UNIQUE