[MUSIC PLAYING]
DENIS MORENTSOV: Hi, everyone.
I am incredibly excited to be here today
to tell you about how you can accelerate your software
development with the Google Cloud Marketplace.
We all know that speed in business
is one of the key defining factors of success,
and it's especially true for software products and services.
Companies that are able to react nimbly to customer needs
bring solutions to market quicker and rapidly iterate
on their solutions can leapfrog others
who are not able to maintain the same velocity.
I am Denis Morentsov.
I am a Product Manager on a Google Cloud Marketplace.
I'm here to tell you how the Google Cloud Marketplace can
help you move faster.
Here's what we will cover today.
We will start with discussing recent industry trends
in software buying and how the Google Cloud Marketplace
facilitates these trends.
We'll review what Marketplace offers,
take a look at the short demo of using the Marketplace to deploy
VM and SaaS solutions, and touch on the recent launches that
may be of interest to you.
And we will wrap up with key takeaways.
Let's get started.
Over the last 20 years, we have observed two massive shifts.
First, internet has facilitated an incredible transformation
of how, first, the consumers and then businesses
bought and sold products and services.
Then, on the backbone of the internet,
the cloud has further enabled a rapid digital transformation
of how businesses are run and how they build their products
and services.
On top of all that, these developments
also unlocked brand-new categories of software
that we see today, with software as a service,
platform as a service, and infrastructure as a service
gaining rapid momentum.
In summary, we are witnessing a rapid transformation
of the types of software products and services
available to us and also how they are delivered.
For the cloud buyer like you, these trends have dramatically
altered your expectations, and these expectations
are evolving.
Teams are asking to get new tools in their hands quicker,
enable them to start innovating with minimum frictions.
This need has further accelerated post-pandemic.
We're also hearing you asking for simplicity,
one-stop destinations that enable you to complete all
your solutions and data procurement tasks
while at the same time respecting your governance
and compliance needs.
As a result, we see integrated cloud marketplaces experiences
explosive growth, with more deals moving online
and counting towards customer spend commits
via marketplace transactions.
And the data supports this trend.
In 2021, a survey of buyers indicated that over 60%
purchased software through one of the cloud marketplaces.
And over 80% were confident that they
will purchase via the marketplaces in the future.
This is a dramatic shift for enterprise buying.
So what is the Google Cloud Marketplace?
It's an app store for cloud buying, a modern catalog
and buying platform offering a diverse selection of security,
database, networking, analytics, and more.
We offer features that enable every step of your buying
lifecycle, from discovery to purchase
and from purchase to management and governance.
And it all comes with a benefit of a single Google Cloud bill
and an advantage of counting your spend
towards your prenegotiated Google Cloud commitments.
Our marketplace features a diverse catalog,
with over 2,500 listings that continues to expand rapidly.
Here are a few popular partners in various verticals
that offer their solutions on our marketplace.
I'm sure a lot of these names are very familiar.
Our vision for the marketplace is
to become the primary online distribution
platform for Google Cloud buyers and partners.
We believe in a consistent experience for you
to pick from first-party or third-party solution that
exactly meet your needs.
So our goal is to be the world's most open marketplace, offering
transparency and customer choice that allow
you to make the best decision.
We also believe that consumerization of IT buying
will continue, with new self-service capabilities
simplifying business inner workings,
reducing friction and allowing your teams to unlock innovation
faster.
Our data support this.
Just over the last 12 months, we have seen a three-fold increase
in transaction value, with six times more organizations
spending at least $1 million via the Marketplace.
And we're also hearing anecdotal evidence
of meaningful improvements in time
to close the deal via the Marketplace with our partners.
Next, I wanted to go over features available to you.
As I mentioned before, the Google Cloud Marketplace
supports the entire software buying lifecycle.
We enable discovery, evaluation, and trial
of solution via the storefront.
We provide a powerful set of tools for you, the customers,
and our partners to facilitate standard or customized deal
flows.
Last, we enable you to set up, manage,
and govern your solutions.
Let's zoom in on part 2, procurement.
There are three ways that you can
buy depending on your role within an organization.
If you have billing account permissions
and a solution is available with self-serve plans,
you can buy it right from the marketplace storefront.
If you need to negotiate a custom deal, frequently known
a private offer, you can kick off that process
from the storefront as well.
Lastly, if your organization has governance controls in place,
as an engineer, you can raise a request for procurement
for a specific solution.
I wanted to run through a quick demo
of how easy it is to buy software from the Google Cloud
Marketplace.
There are three ways to navigate to the Google Cloud
Marketplace.
If I'm not logged in to the Google Cloud Console already,
I can access the Marketplace home page by typing
cloud.google.com/marketplace and navigate to the Marketplace
from this landing page.
If I'm in the Console already, I can find the Marketplace
through a left navigation.
One great things about left nav is that I
can customize it to my needs.
In this case, I pinned Marketplace and Compute Engine
to the top of my left nav because I access these most
frequently.
The third way you can access the Marketplace
is from the context you're working in.
For example, if I'm in the Compute Engine,
and I'm looking for VMs I can deploy into my instance,
I can find the Marketplace right here at the bottom of the menu.
And by clicking on it, I'm opening what we call a cameo.
A cameo is an in-context experience
that allows you to see the solutions
relevant to that context without losing the context.
So in this case, I'm seeing virtual machines
relevant to the Compute Engine that I can deploy directly
into my Compute Engine.
Let's go back to the Google Cloud Marketplace home page
through the left nav.
There's a variety of ways you can browse our catalog.
If you know exactly what you're looking for,
you can use the search bar.
If you don't know what you're looking for
and simply want to explore, you can use our home page
and look at the shelves.
We have a number of different solutions here listed.
These are popular solutions in each individual category
that you can explore.
As you go down, you see virtual machines, Google Cloud
Platform, SaaS, operating systems, developer stacks,
and so on, and so forth.
Let's imagine that I work for a e-commerce company that
is experiencing rapid scaling.
I have a load-balancing solution,
but I need a new one because it no longer meets my needs.
I'm going to look for it on the Google Cloud Marketplace.
First, I'm going to look in the Networking category,
so I'm going to go to the shelf and narrow my search
to the networking solutions.
I will further narrow my search by only
looking at virtual machines.
Among these 200 results, I want to find
load-balancing solutions.
I'm going to use the search bar for that.
I have 60 results, so let's look through them.
The first one looks interesting.
I'm going to navigate to its detail page.
On the detail page, you can find all the information
that we have for a particular solution.
It includes the overview of the solution, which, in this case,
has some technical details that will be interesting to me.
If I scroll down a little bit more I can see the pricing.
In this case, it looks one instance of this VM
will run me about $50 a month.
As I scroll down further, I can find tutorials, documentation,
support in terms of service that I'll
need to accept if I want to deploy this VM into my cluster.
Let's imagine I'm satisfied.
I like this.
I want to give it a try.
I will simply go directly and click Launch.
This takes me to a deployment manager.
In this configurator, you can define what instance type,
the machine type you want this VM to deploy to,
and some other technical characteristics.
Again, look at the costs of what it will run you to deploy it
to a specific availability zone, which you can define here
as well, and then click Deploy.
Once we do so, it takes us to the deployment manager,
where you can monitor the status of our deployment
and start configuring it further.
And this is how easy it is for you
to deploy a VM from the Google Cloud Marketplace right
into your account.
One thing I wanted to also note--
a lot of VM solutions are available for free trials.
And we have a lot of open-source VM images
as well on the Google Cloud Marketplace
that are available completely for free.
All you have to do is pay for the infrastructure spend
on which these VMs are run.
Let me show you how to find those.
I'll go back to the Cloud Marketplace home page
and use the price filter to find all free trial
solutions we offer.
Here they are.
And you can find them by this little tag that
is in the product card that indicates that free trial is,
in fact, available to you.
Now, let's change attack here.
Let's imagine that I need to find
a business-monitoring solution, a very specific use case
for my growing retail business.
Through research, I identified one of such solutions
being offered by Splunk.
So I'm going to look for it on the Google Cloud Marketplace.
Once I search for it, I look through the results
and identify the solution I'm interested in--
Splunk for Retail with Google Cloud Platform.
Now, one difference that you will see here
on the detail page of this solution
is that, unlike the VM, which is procured,
you can't procure it immediately.
You need to contact sales.
And the reason for that is a lot of these SaaS solutions
are highly customizable and tailored to your needs.
And so what you would do in this case
is you would click Contact Sales, fill out a form,
define your information, and a type of request
that you would like to send to the partner.
In this case, depending how far you
are in the conversation with them,
you can ask for a custom quote, for example.
Once this email goes out, the partner
would reach back to you, will talk to you about your needs.
You will negotiate custom terms and pricing.
And the partner will go into their Marketplace partner
portal, fill that information out, and create your discount
and send you an URL that you can accept.
Once you accept that, that solution is deployed,
and you can start using it in your account.
Next, I'm going to show you how you
can see all solutions that are available to you
at any particular point of time.
When you go to your Marketplace home page
and click on your products, you will see all such solutions
listed, including the NGINX VM that just
we just deployed a second ago and all other SaaS
solutions and VMs that have been procured
and are available for you to use.
Last but not least, you can also track the costs
that are incurred by the products you use/procure
through the Google Cloud Marketplace.
To do so, you go back to the Marketplace home page
and click Your orders.
This enables you to see the SaaS solutions
that you are subscribed to with their respective plan
information.
And if you further need to look at what the monthly costs
that these solutions incur, you go to your billing console.
And the billing console integrates SaaS solutions
on a monthly basis for you to understand the costs.
In this case, in this particular case,
I only have one SaaS solution that's incurring monthly costs,
and it's been reported to since April to September.
And hopefully, this demonstrated to you how easy and convenient
it is to purchase various types solutions through the Google
Cloud Marketplace.
Now, back to the slides.
Now that we've seen the core Marketplace functionality,
I'll cover highlights of what we recently launched.
First, we're rapidly expanding procurement flexibility,
recently enabled reseller transactions,
and have already seen over 900 resellers transacting
on the platform.
We're also continuously investing
in new pricing models and features that
allow you to get better deals.
Recent additions include flexible prepay installments
and deal-specific license agreements.
One of the areas I've demoed and I'm very excited about
is our work to help streamline enterprise buying by helping
you connect directly with sellers
and remove the friction from custom deals.
The recent launch that enables you
to request a demo or a private offer
is the first launch in the series of many that
we have plans for in this space.
The last area I wanted to highlight
is our investment into enterprise governance.
Governance helps establish the right approval workflows
and ensure compliance across your spend.
This year, our customers are starting
to use two new features--
first, our new Private Marketplace.
It allows your organizations to curate their Marketplace
catalog to only contain the approved SaaS or VM solutions
that your teams can pick from.
Second, for the solutions not on the Private Marketplace,
organizations can enable requests for procurement
functionality that allows engineers
like you to raise software requests for new solutions
to your procurement managers directly from the Marketplace
storefront.
Governance will continue to be an area where you will see
more innovation coming from us.
I want to summarize what we covered today.
First, we are observing our rapid modernization
of enterprise buying, and marketplaces
are leading the way.
Second, the Google Cloud Marketplace
makes software buying simpler and easier
while respecting the needs for compliance and governance
within the organizations.
Third, we're rapidly launching new capabilities
for both customers and partners, and we're just getting started.
I invite you to explore the Marketplace today.
Last but not least, I wanted to recognize all the partners who
are actively selling via the Google Cloud Marketplace.
We are proud to be on this journey with you.
And to those who are yet to join,
we look forward to working with you.
I wanted to thank you all for joining this session.
I hope it encourages you to explore the Marketplace more.
Have a wonderful day, and enjoy the rest of great Google Next
content.
[MUSIC PLAYING]