- Hey, happy March.
I'm Rebecca Gordon, with my older, beautiful sister.
- Sylvia Gordon. We are the sisters of selling,
talking to you today about CVS closing
hundreds of stores across the country.
- I got it. This evolution of this market
is so intriguing and fascinating.
So what we're hearing is they're closing upward
to nine hundreds stores
and they want to dive in heavier into healthcare.
(boisterous music)
- Right, so imagine that they are the Medicare store,
even though I know United Healthcare trademarked that
for their stores, but they're the source of Medicare
with signage and real estate.
- And I can see it.
- All over the country.
Because right now the only place you could go
for Medicare was Walmart during OEP.
- Right.
- Right? That little kiosk, they could have permanent,
They could, they could
- Instead of CVS, and you know, it's like right now
you think you gotta go get Band-Aids.
You're thinking CVS Walgreens, if you think
Oh my God, I'm turning 65,
Oh, I'll just go to the Medicare store.
- Right. So that's, that's, Aetna's move,
and I think it's a brilliant move.
- Pretty cool.
- More people wanna get their drugs mail order anyway.
- For sure.
- They don't need to go there to get their drugs
so they can use that space better for other things.
- Clinics.
- And they've tried some other,
they've tried some things so far that didn't work.
- Right.
- But they're going to use that real estate wiser,
and that's just digging deeper into our core market, right?
They're planting fat flags in our backyard
'cause there's a CVS in every small town in America.
- Yes.
- Where we used to be the only thing going
in our small town.
- Yes.
- They didn't know who to go to.
They knew to go to me, I'm the Medicare lady.
- So what, how do we prepare for that?
What do we do?
- You know, we just gotta keep doing what we're doing.
You just keep embrace as much technology as you
can to keep from becoming obsolete.
But we can't stop these huge conglomerates, you know,
from coming into the Medicare market.
There's space for all of us...they're not
- [Rebecca] Absolutely.
- With all this VC money and private equity money
and there're still room for us.
We're still growing, we're still making money.
It's just, it's weird how we
- That is.
- We use, nobody, they couldn't find somebody
that dealt with Medicare.
And now it's nonstop bombardment.
- That is...
- Medicare, Medicare, Medicare.
There's still 11,000 people turn 65 every day.
- Amen
- There's still room for us and for them,
just if you're a little guy, if you're a solo practitioner
working outta your car it does feel like
wow, is there gonna be any room left in this market for me?
- And the answer is absolutely.
- Yeah. Keep doing what you're doing.
- Build your relationships
- Keep adapting
- Keep doing your social media post, your newsletters,
your ringless voicemails.
- Your seminars, your mailers.
- Stay relevant.
- Doing what you're doing, networking, building your...
- Because it is a relationship business.
That is the beauty behind this business.
But that is that's interesting.
- Yeah, and typically we are ingratiated in our community.
We're we're on the school board,
or on the we're in the church
- On the Chamber
- Volunteer T-ball, that was my that was my high water mark.
- You were
- I was a T-ball coach.
- You were Elliott's T-ball coach.
- I was a T-ball coach.
Yeah. Had to give 'em all a hug when
they came around home base.
But you know, you meet all the parents
and you meet all the grandparents
and that they wanna work with somebody they know.
- Absolutely.
- So even though Aetna might have a big Medicare store
right there, if they've already met me
and I was such a great T-ball coach because they
these little kids hit the ball and run to third base.
I mean, they're crazy.
They hit the ball and run back to their mom.
It's crazy.
(Rebecca laughs)
- So if they get to know you, they like you, you're gonna be
their first choice that they wanna work with.
So don't freak out.
I get a lot of agents call me like,
Oh my God, oh my God.
And I know I feel that way sometimes too.
- But you know, it's a good point
if you're not involved in your community, get involved.
And if you're not sure where to start
hit us up in the comments and and we'll give you
ideas and avenues, you know, just to slow in getting
- A lot of people are really involved
but they don't talk about themselves.
You gotta tell people what you do and put your
business cards everywhere.
Even if you think that they're not interested
or they're not the right demographic
they have parents, they have grandparents
they have friends and always be telling people
"So what I do, if you know anybody that's
getting ready to retire, send them my way,
I specialize in Medicare."
Have a great week.
- Talk to you soon.