- Man, it's frustrating isn't it?
Why can't YouTube growth just be
what we want it and expect it to be,
just a straight upward growth over time?
I think we realize that sometimes,
not every channel can be like that.
Sometimes there are days, or weeks, or months
where growth isn't as fast and rapid as we would hope,
and you're doing all the same things you always did
that grew the channel.
Why are those things no longer working today?
(dramatic music)
Hey, guys, my name is Tim Schmoyer.
Welcome to Video Creators.
We are all about helping you grow your YouTube audience
so that you can spread a message
that reaches people, changes their lives.
And you're not changing anyone's lives,
if you're not growing your business,
you're not making any money if your channel is flat
or even starting to decline.
There's two main reasons why this happens.
Number one is, it's very common for a YouTube channel
to experience most of their growth
from just a few heavy-hitting videos on their channel.
Maybe you're publishing content regularly,
but most of the growth is really coming
from a few older videos on your channel.
And as you know, YouTube is always changing,
there's other videos that are being uploaded
to the platform all the time,
and so your video might have been
a really good video for a while,
but for one reason or another,
whether someone's outranking you in search now,
or everyone who was interested
in that video has now seen it,
or maybe it's just not as relevant today as it used to be.
Whatever the case is, those top videos have declined,
and really, the new content that you've been publishing
hasn't really been helping your channel grow
the way that those older videos have.
The second thing to consider is
that maybe your audience is just getting bored.
It's not uncommon for even a television series
that's really high rated and doing really well
to go no longer than seven seasons
before it finally goes off the air
and is no longer in production.
Audiences just get bored,
and they start wanting something new.
And this isn't true just in our industry or in television,
but musicians as well.
Any musician who's going to stay relevant album after album,
every album, they're kind of reinventing their brand,
and the next album sounds a little bit different
than the one before.
If every album just stayed the same,
people would just get bored with their music, and be like,
oh, they are just the same artists they always were.
There's nothing new here.
So, to stay relevant and keep growing,
you can't just keep making the same content
you've made for years.
Look at some of the top creators
that have been consistently top creators
You get like Philip DeFranco and Shane Dawson,
and creators like that,
they're still delivering a very similar value,
but they've reinvented themselves
and are doing that in a new way.
So what I'm not talking about here
is taking a hard left turn
and being like, guys, I used to do this,
but now I'm doing a totally different thing.
What I'm talking about is continuing to deliver the value
that your audience is coming to you for.
But what does version 2.0 of that look like?
Explore new things you maybe
never otherwise would have considered,
and then start experimenting.
Try experimenting with this,
and let's try experimenting with that,
and let's try this idea.
Let's just do maybe five videos like this
to see how it goes, see what happens.
And really, guys, that's a thing
that as creators, we should always be in that state
of experimenting and trying new things,
and seeing what works and what doesn't work,
not just getting in a rut of doing the same type of video
over and over and over again,
to the point where our audience
just kind of gets predictable and kind of boring.
You don't wanna wait until you need to change.
You need to do it before the plateau hits,
and especially before it starts declining.
Once it starts declining,
you're probably a little bit too late,
because this process takes some time in the first place.
So when you feel like you've got good momentum going,
and you feel like you might be starting
to get to the end of what this format can get you to,
that's the time to pivot.
Here at Video Creators, actually,
I feel like I waited too long.
I am way overdue.
I have been doing these types
of talking head YouTube educational content for years,
and on one hand, I can just crank these out.
They're easy, they're relatively inexpensive to do.
I can do a whole bunch of these in one day,
and then be done for the month.
But on the other hand, a lot of you guys are getting bored,
and a lot of you guys are looking for different things
than just talking head, instructional type of content.
So I've been experimenting this year, as you guys know,
with the Creator Story series,
and my team and I've been learning a ton,
and we have a lot to learn, too,
before that gets to where I envision it being,
but that's my attempt at how do I reinvent Video Creators
and still offer really valuable insights to you guys
about growing your audience,
and growing your YouTube channel, and making money,
and building a business that sustains you,
and achieving your goals,
but in a way that is completely new and fresh.
If you've been and checked out the Creator Story series,
put a link to the pilots down below,
you guys can check that out.
But if you are one of those people who are in that spot,
you're like, Tim, yeah, I think I need
to infuse new growth into my channel,
I've put together a free guide for you.
It's a six-step process that's going to unlock
new growth on your channel, completely free.
If you're interested, you can click
right over there on your screen,
and download that completely for free.
There's a link down in the description below
and it's the guide that's called
"The Secret to Building Your YouTube Audience"
and it'll help you go to that next level
in terms of this is what I'm doing,
but now I'm ready for version 2.0.
So go check that out,
and I'll see you guys over in that free guide.