More than just another hybrid, Prius Prime is the perfect blend
of refined style, next-level power, and progressive technology.
The Prime shares many features with the Prius grades, but is built for
buyers who want an added wow factor.
It's spread across three grades - SE, XSE, and XSE Premium.
Prius Prime is built with a plug-in hybrid system that boosts driving
performance and fuel economy.
Thanks to this new for 2023 system, Prime boasts an impressive
0-60 time of 6.6 seconds.
Drivers can also choose between EV and Auto EV hybrid modes.
The XSE Premium now has an optional solar charging roof providing power
directly to the Prius Prime battery.
It utilizes roof-mounted solar panels to recharge the battery when
parked and deliver supplemental power to accessory functions.
When it comes to versatility, the Prius Prime delivers with
60/40 split fold down rear seats.
Prime is designed to perfectly fit every lifestyle.
The Prius Prime offers the same distinct styling as the Prius, but with some design
surprises and additional refinement.
It features a flowing, one-motion silhouette and distinctive hoodline
with a sportier, lower grille, widened stance and integrated rear door.
The XSE and XSE Premium add painted silver grille trim and
unique 19-inch alloy wheels.
The Prius Prime offers drivers many color choices, including Wind
Chill Pearl, Cutting Edge, Guardian Gray, Black, and Supersonic Red.
In any color, this is an eye-catching head-turning vehicle.
The modern interior styling of the Prime features a streamlined multi-information
display, direct light illumination, fixed glass roof, SofTex®-trimmed
steering wheel, red instrument panel accents, and unique sport seats
with red accents on all grades.
The 2023 Prius Prime is built on the second generation GAC platform,
which offers a low center of gravity, reduced weight, and increased rigidity.
The resulting wider stance and lower driving position make for a sporty
yet comfortable driving experience.
The Prius Prime is equipped with innovative tools to add
convenience to every lifestyle.
Prime offers a 12.3-inch Toyota Audio Multimedia touchscreen display available
on XSE and standard on XSE Premium.
The system allows for dual Bluetooth® phone connectivity and is also
compatible with wireless Apple CarPlay®, which connects drivers to
subscription-based services like Apple Music, as well as Maps, Messages, and
other favorite apps from the iPhone.
Wireless Android Auto™ compatibility makes it easy to
stay connected to Android devices.
Plus there's a standard 3-month SiriusXM® Platinum Plan trial
subscription that includes over 165 channels available in-cabin.
And even more on the SXM mobile app, making it easier than ever
to enjoy not just ad-free music, but also sports, comedy, and more.
Drivers looking for even more audio enhancements will appreciate that
Prius Prime offers a JBL® Premium Audio system with eight speakers,
which is standard on XSE Premium and available on XSE.
Prius is also compatible with Toyota's available Connected Services, including
Remote Connect, Safety Connect, Service Connect and Enhanced Wi-Fi Connect
with Integrated Streaming capability.
And Drive Connect, which offers Cloud Navigation, Destination Assist, and
Intelligent Assistant functionality.
Staying digitally connected is important, which is why we include
six USB-c ports throughout the vehicle, along with Qi-wireless
charging on XSE and XSE Premium.
For 2023, the Prius Prime lineup features Toyota Safety Sense 3.0, a standard
safety suite that enhances the already familiar platform to an even higher level.
It includes Pre-Collision System with Pedestrian Detection, Lane
Departure Alert with Steering Assist, Automatic High Beams, Full-Speed Range
Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist,
and Proactive Driving Assist.
Proactive Drive Assist is new to Prius Prime and to Toyota Safety Sense 3.0.
When certain operating conditions are met, this feature uses the vehicle's camera
and radar to provide gentle braking into curves or gentle braking and/or steering
to help support driving tasks such as distance control between a proceeding
vehicle, pedestrian, or bicycle.
For convenience,
Prius Prime also includes standard Blind Spot Monitor
with Rear Cross-Traffic Alert.
And depending on grade, Advanced Park and Panoramic View Monitor are also available.
And new to Toyota is Traffic Jam Assist.
This system helps take some of the stress out of the low speed
stop and go in a traffic jam.
When driving on a highway with Dynamic Radar Cruise Control and Lane Trace
Assist activated, if the system sensor detects traffic is slowing
and if operating conditions are met,
this system will assist by providing acceleration, braking,
and hands-free steering control.
Under active supervision of the driver, this system is designed to operate only
under speeds of approximately 25 miles per hour, and the driver monitor camera
must confirm the driver has their eyes on the road to allow hands-free operation.
If operating conditions are no longer met, or if the speed of traffic
increases beyond 25 miles per hour, the system will prompt the driver
to take control of the vehicle.
The Prius Prime pushes the boundary of what a hybrid vehicle can
be, from its advanced styling to its no compromise performance
and progressive safety and tech.
I'm really excited for everyone to experience this awesome vehicle.