Hey guys! Welcome back to my channel Satish Gaire here from Dallas, Texas
I hope you're well so today I'll be talking about how to write a promotional email about
your products okay so that's the whole entire goal so at the end of this video
you should know you should have enough confidence to write that promotional
email the goal is to get you know high high open rates and you know
click-through rates as well so open rate means that whenever somebody's whenever
you get an email right when you open it that's called you know that's an open
rate meaning depending on let's say you send it to a hundred people and one
person opens that's a one percent rate okay one person opened right now
click-through rate means that based on how many people open the email how many
of them clicker so our goal in this entire video is to make sure you know
how to write an amazing promotional email for your business products
services and get a high open and click-through rate that's the whole
point now so we'll be learning about the type of copies we'll learn about writing
subject lines the body and will also learn about follow up emails as well now
before I go ahead and preach you on email marketing I feel like you deserve
to know in the next 30 seconds what did this guy know what is it this guy done
why should you listen to this guy over here right so Satish here so I've been
doing email marketing for well over eight nine years and in a bit selling
products for weight you know before that as well so here's mine
so I'm gonna go ahead and share my having subscribers I have and all that
stuff here for you open up right here so this is my inbox to my account and here
on this account I have about 600 K subscribers and on my air Weber I have
this is older a screen shot but at this point I have about 1.2
million subscribers as well so all together I think I have almost close to
eight million emails to different businesses different ventures and I've
been able to collect all of that on my own now remember I send out emails very
very often a lot of people a lot of marketers will tell you hey don't send
out too many emails here I'll tell you send out lots of email right but you
have to do it right you have to do it right so whenever you get an email right
you know when you send an email out to somebody that's a very personal personal
personal moment think about right so I might be opening up an email on embed
well I'm you know a bathroom you know taking a shit so that's a personal
moment and when somebody gives you their email address you got to treat it you
know you got to treat it you gotta respect it you gotta you know come to
their level and be personal with them and you can do that if you learn how to
write proper in a proper promotional email now the biggest concern people
have about writing promotional email is that hey it ends up on spam right it
happened that might be the reason you might be here I'm gonna show you how to
write a promotional email so it doesn't end up on you know spam or that
promotional so you know how Gmail has that promotional tab on the on the top
you know I'm gonna show it to you how you can get rid of this how you can you
know actually end up on inbox or update okay we're gonna learn all of that so
let's learn let's start by learning about the type of coffee so coffees
whenever somebody says what kind of coffee is it means what kind of you know
copywriting it is so as a copywriter and they like to use fancy more so they say
what kind of coffee are you using long copy short coming up what the hell so
long coffee meets the lengthy email short copy means it's a shorter email
like how short it's up to you how long it's up to you so I've written I mean
I've read emails where else like read and written emails words like you know a
whole life story that's a long it could be this long they the slum so
it depends on what you what your preference is but usually we're showing
examples as well but usually a long copy has to deal with when you have to
explain you know take-up take people to a journey so hey what's going on you
know how up your well it's like having a conversation before you tell people to
click that link now short copy on the other hand write a short copy on the
other hand is short to the point now can you have can you write a long and short
copy for the same product yes you can so initially when you're writing an
email right so let's say you're writing an email about a product product XK
product X nobody knows about it yet okay so the first email is gonna be left here
you're gonna talk about hey what's up Bob so I'll help you well you gotta make
conversation have you ever had this problem XYZ blah
blah blah about other you go on and on and on and then you talk about your
product that's longer coffee now when you send out a second email to Bob about
the same product you can't write a long email because Bob already knows what the
product is now this time you can write a food or email saying hey Bob you know so
you even attract all of this money you're gonna say hey Bob you know did
you did you get a chance to take a look at our offer you take it did you take it
as a chance to take a look at the demo of blah blah blah so so first email is
usually lent here second email is shorter third email is even shorter so
last email to fourth email I sent for about about a same product to say hey
did you get a chance to check it out get it right now before it goes out of you
know okay before we raise price so that's all I write on my last email
because the idea is the longer email it needs you need to explain to people what
it is so so yeah so you can go from long to short short coffee now can you
straight up right short copy all the time yeah you can and that's what I do
because short coffees they they usually don't end up on spam it's a
fact okay it doesn't invite end up on spam number two if you do have access to
dot edu email use it so if you went to college so you know so I had dot edu
emails from my you know from our University so I use that so I don't so
when I say when I use it I'm not actually sending out email through my
universities even right I connect my dot edu email to a weber SendGrid whatever
right so I'm using that so if you use it you get a battery it ends up on spam you
know on inbox as well now what else can you do at the bottom of the email make
sure to put in how people can unsubscribe make sure to put that in the
address really really helps so make sure to put an address let's take a look at
an email really quickly good so random email right here so you just put an
address just like this okay and a lot of email marketing companies they will
force you to add that for a reason so you got that as well and open up this so
like this let me see if I can this see it's on all these emails so make sure to
have those on as well so that really helps as well try to avoid word sexual
words so for example at me at one point I wanted to write about orgasm so I
misspelled it instead of saying orgasm I put orgasm or gass like it I misspelled
it knowingly it's a bad spelling because I didn't want the system should be
detected as a sexual email I was talking I wanted to have skin sometimes you know
you want to say hey it's a free product but if you put free the kind of
sometimes might flag it so write it be creative about those things okay so we
got that so you and so far you know what kawatte is a long copy and what is a
short copy and were to use what now I recommend short copies because there
easy to read okay now let's move on so font type and size okay
please guys this is not a time to get creative with your with your with your
fonts be simple so here's my fun I use category I've been using can be for
eight years and not change category or no this is coma th ome I think you see
let me give you the it's Tahoma Tahoma this is it I love this fun I've been
using it for us past seven eight years and don't want to use these funny stuff
like Georgia don't use it and don't this there's there's other stuff but don't
use those crazy funds okay make sure it's simple if you have to choose Arial
is fine but I liked Elma because like sharp okay it looks really really good
on mobile devices as well so so make sure of that font size don't over don't
go overboard font size twelve to thirteen is fine don't go overboard with
like baby emails so whenever you bright and bug big font people and very you're
yelling at them you don't want them to have that impression but I do want you
to build things up you know let me see if I can find that email so you can
build things up underline things I mean I'm trying to find something where I can
show you an example with building an underlying under underlining
but dudududu go ahead and in a bold and underlined thinks that might be a
special or helpful to customers gonna make sure to do that as well now subject
line so I am I'm a genius I don't want to say it myself but I am I know how to
get people to open up my email so here's the here's the here's the pair is the
secret okay you got it you got it you got it you gotta intrigue people like
you know I hurt my eyes so let me show it to you this so I sent out an email
recently and the title was I think I heard look at look right here it says I
hurt my eyes look what happened so what was this all about it was a prot was it
was a product about let me show it to you it was a product on it was a product
about you know dimming your website so it's you can use it on mark know that
was the whole point as its reloading very slow because I'm recording it it's
not actually slow make sure to make sure your websites do load fast it's loading
slow because of this recording which there you go so so it was all about a
wordpress plugin i hurt my eyes and with this email I had almost like almost
almost 30 something percent open rate that's pretty good actually in that in
the industry you don't have you know if you're never gonna get a hundred percent
open rate and my click-through rates were almost almost close like you know
super super high because everybody who opened the email they clicked on it
right so that's the whole idea so so it says I hurt my eyes last night trying to
watch some videos people is he watching porn
what is he watching so see you have to get it you have to make it funny and
become personal so subject line so make it short
it intriguing okay make it intriguing so now it also depends on which email
you're setting if you're sending a last email for a product you might be like
you get the product now first email is usually so for example it's your website
and pregnant people are gonna see what's amp ready they want to open up your
email email right so make sure to ask a question that always helps
so something pushing something this or like I need your help what time works
for you so I would selling this software that allows you to you know a schedule
meetings right so my subject line was what time works for you that was my that
was my that's my subject line and this was the product right so you see how you
can get super super creative and this is where I bolded things and underlying
thing you see it right here as well super good right so make sure you're
doing that as well now next up email body now email body see here's a thing I
have always had success with writing shorter emails because they convert
better because it's quick to read and I do my converting on my lightning pace
I'm gonna be honest with you guys so a lot of other marketers what they do is
they try to sometimes it's like it works so I sometimes it might be good to
convert people on the email and nothing wrong with that right but I'm a guy who
wants to convert people on the landing page so my goal when I send out an email
I have two goals again number one go subject line I want to make sure people
are opening up my emails that's the big number one goal okay number two goal is
I want them to click that call to action link so make sure to put in your call to
action link in multiple places so right here mister short emails just once here
so let's let me find you short email see I told you I'm a good eye right so two
two calls to action so you have to give people people selected to call to action
so make sure your call to action is at least twice on your on your email okay
sure of that now word up lies in a with word of the you know a long time my
email marketer player okay this sounds really really bit like a bad advice but
I'm gonna tell you what so a lot of you might be trapped in your click to rate
it's okay okay sometimes I don't track my click-through rates why I mean I do
track it you know indirectly but the reason I don't track it too often is
because whenever a link is you know so let's say the link says next webinar org
but the actual hyperlink is something else like Aweber blah blah blah because
they're trying to do click right so email like Gmail and is peaceful day to
look at that like Oh something is fishy why is it why is it tracked a normal
email normal email it's not they don't try to you know I mean some do like you
know there are plugins that do it but normally a simple email that's being
sent by a friend is not tracked is it it's not so you want to so I try to so
what I did here's how I do so what I do is of course I try it my opens right now
I don't track my open you know click throughs all the time but I can figure
it out what I can do is I can set up a pixel on my landing page and I can know
exactly what kind of traffic came from the email so I know that I know the open
rates I know the people who came to the landing page through an email so I can
figure out the percentage easily right so that's just an advice you don't have
to use now and that just me personally since I've been doing it for a long time
so that's that so but you know email about let's talk more about that so
so try to write down you know right emails so hey you know you always use
people's first name if you have their names right and next up you know just
talk about hey hey Bob does your website have this are you having this problem
with your you know with blah blah blah you know hey you find us out show people
bullet points right so bullet points will really help as well so I put domain
expired that was my stop just like her but people our domain expired they open
it right and if you own a domain name and you have an or C this is the one I
put orgasm as org I smell misspelled it by you know knowingly right so I did
that and I put an email now one of the things I also do while writing the body
of the email is write a PS PostScript now the reason I do PS at the end is
because now it's in our head we read the PS no matter what so make sure to put PS
hey don't forget blah blah blah don't forget to use the coupon don't forget to
do this something Pacific something important PS this offer it will run out
next you know in 24 hours put something in terms of that on there as well so you
like that as well now follow up emails this is where I was
talking about where you know you can start up a start out with the longer
email but as you go through sending multiple emails about the same product
the email will get shorter okay so now I want to see I hope you learned something
I hope you learned you know of course this is not a copywriting video that's
gonna be a different video but I wanted you to know that hey anybody can write a
simple promotional email kit and some tips and tricks don't create those
fancy you know dry you know with colors pictures don't do that guys right it
ruins it it's gonna end up on promotional it's gonna end up on spam
write a simple through your email okay simply pull your email write it in
simple word possible and write it in a very very like personal way okay use
names you know be simple and things like that and it's always gonna work out on
your favor so so I hope today you'll learn how to write and crack a
promotional email so that's it for today I hope you enjoyed it make sure to
comment below and tell me is there anything that I can help you with did
you get confused with anything tell me something so and I'll go ahead and
respond back ASAP thank you so much make sure to like if
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would really appreciate it thank you so much and I have a blessed day