In this video, I will show you how to find the perfect name for your podcast and how
to find out whether or not it is available for you to use.
Hello and welcome to the Pod Sound School. We are podcast and video coaches and producers.
We post weekly videos about podcasts and video production, marketing, and social media. So
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loop! Finding the right name for your podcast should not be taking lightly.
There's a lot of factors. I want you to consider before settling on a name, but you're in the
right place. And we're going to do this together. By the way. If you want feedback, all your
podcast name, drop it in the comments below and I'll personally respond. So without further
ado, here are the most important things you need to consider before settling on your podcast.
Name. First, this cover ability and SEO. These two terms may sound foreign to you. If you
are new to podcasting and content creation, but you will get very familiar with SEO and
you will use it as a tool to grow your audience, to illustrate what SEO is. For an example,
let's say that you own a small restaurant in your town.
You don't have a sign on the front door with the name of your restaurant. Nobody even knows
your restaurant exists. Et said the few patrons who come in once in a while, you've been able
to bring a few patrons every week, things to word of mouth, but that's it. Then you
realize you have to do more to get discovered.
So you put up a sign outside your restaurant where people can see it. You print out flyers
with discounts and distribute them to other businesses in the area. The same happens with
SEO and your podcast. SEO stands for search engine optimization, and it's a serious of
practices. You applied every time you create any kind of content, a podcast, video blog,
and even a social media post.
So when internet users are searching a topic online, your podcast will pop up in the search
results page on Google, YouTube, and the podcast players. It's very important to understand
this concept because the name you choose for your podcast will hurt. Or help your SEO.
For example, if you choose a name, somebody else is using this may conflict with your
SEO, and no matter what you do, you won't come up in searches.
If the older podcast has better SEO and cause been around longer, you may also confuse your
audience and their audience because both podcasts are using the same name. We cover SEO in more
detail in our smart and sexy podcast launch program, along with everything else you need
to know to launch your podcast and podcast brand.
And we're offering a free training with one of the lessons we teach in the program. So
make sure your snack, your seat and come to the training with me in studio, Steve. The
second thing you need to consider is the legal aspect. We're seeing more and more podcasters
getting in trouble for using other people's podcasts, names, AVO, other podcasts you share
the name with has a registered trademark on the name.
They may send a request for you to stop using the name altogether. They can also send a
request to the podcast players to take your podcast off the directories. This can be devastating.
If you already have a big audience sponsorship deals at deals and you're making consistent
money with your podcast also, you would have to get different URLs.
Social media handles every brand, your entire podcast. Anyway, a big, big mass. You want
to stay away from. And this takes us to point number three, and this is to check whether
or not the URL or website name and social media handles are available for you to use
ideally for branding and making it easy for people to find you.
You want your URL or website name? Podcasts name and social media handles to match. In
our case, our podcast is pod sound school, which by the way, if you want to check it
out, the link is in the description of this video. Our website is also pod sound, school.com
and our social media handles our pod sound school.
So people looking for us can easily find us. And the last thing to consider is to choose
a name that is easy to pronounce, easy to spell and memorable. You may be tempted to
use something that has meaning to you, a word or a phrase, but before you settle on the
name, think whether or not it will be easy for your audience to understand and correctly
type into their phones.
Think about whether or not it would be easy for your listeners to recommend your podcasts
to their friends and family. If the type of your show or topic allows it. Something that
I recommend is to use a descriptive name, to give you a few examples. We have these
American life or how I built this, or how to start a startup.
Or beauty business podcast. What all of these names have in common is that they are descriptive.
You get a pretty good idea of what the podcast is about just by reading the title. They're
easy to pronounce, easy to spell, and also easy to remember. However, if your podcast
will be an extension of your already established brand, you can use the name of your brand
for your podcast.
If the podcast will cover topics related to the brand, But what if my podcast name is
taken and how do I find out? So now let's say that you have this really cool name in
mind, and you want to find out whether or not the name is already being used. The first
thing that I do is to type the name on Google, followed by the word podcast.
So let's say we want to name the podcast, parenting teams. If we type the name on Google,
you'll find out pretty quickly that there's already a podcast using that name. You can
click inside the podcast and see if it's active and episodes are being posted regularly. If
you see that the podcast is no longer active, you can contact the host or the network and
tell them your intentions about using the name.
Something that I would do is to go directly to the podcast, directories, Apple podcasts,
and Spotify, and type their name in the search warrant. Another tool you can use this list
and notes. Listen, notes is a podcast search engine. Listen notes is like Google for podcasts.
This is one of my favorite websites to use when I'm doing name research for my clients.
Okay. Backi if you liked this video, but still feel you need more information about podcasting,
make sure you sign up for a training. It is free and you will walk out with a plan of
action on how you can start growing your podcast audience, even before launching your podcasts.
Super important. I added the link to that description of this video.
Also, these two videos right here will help you when setting up your show. And before
you go the same two things , and don't forget to subscribe and like this video, happy casting,
Amigos.