Hi, my name is Derek Johnson, with tatango.com.
tatango.com is a text message marketing software provider.
Essentially, we provide software to brands that allows the brand to communicate via text
message to their customers.
Now, when they're communicating via text message, they can't do so through a regular phone number,
they have to do their text messaging through a short code.
A short code is a five to six-digit phone number.
So we created the U.S. Short Code Directory, which can be found at usshortcodedirectory.com,
as almost like a yellow pages of short codes that are currently being used in the United
States.
This is a great resource for consumers and text message marketers to see how other brands
are using short codes and to see which short codes each brand is using.
So if you land on the page, the home page, there's a few tabs.
There's the directory, which I'll review in a second.
There's the FAQ, which will have a lot of the frequently asked questions about short
codes, whether you're a consumer or a business.
While the use cases, use cases will show you all the different ways that a brand can use
a short code.
So if you're interested in text messaging your customers, that would be a great place
to start to see how other brands, you know, are using SMS and in what capacity.
Get a short code that'll link to Tatango.
We can get a short code for you, and then we can connect it to our software, and you
can start sending text messages.
And then there's the About Us tab, which has a little more information about the short
code directory, why we created it, a little info on Tatango as well.
So, as I said, we're gonna focus on the short code directory as this is where all of our
traffic comes for this website.
So I'm gonna click the short code directory, scroll down here a little bit.
So what you're gonna have here is you're gonna have your Advanced Search up on the left.
You have your filters, and then all this information actually dictates what shows up here.
So right now, I've sorted all of the short codes in the United States, 8,000 of them,
by popularity.
But I can select recently trending and...just so we're clear, the popularity is based on
the amount of searches in the search volume on the U.S. Short Code Directory.
It's not actually how many people are texting that short code.
It's all about searches in the short code directory.
So then you have recently trending, which will be...it will give more kind of weight
to searches that have happened recently rather than over the course of the history of the
U.S. Short Code Directory.
You can also sort by one through nine, so, you know, start with, you know, the small
short codes and then go up to the six-digit short codes or go backwards.
You can also do it by brand, so A to Z or Z to A. So, as you can see here, there's a
lot of brands that, you know, are very well-known.
Facebook is at the top with their short code 32665.
As you go down you see Google, you see Donald Trump short code, Labor Ready, Capital One,
Nexmo, T-Mobile, and this essentially has hundreds of pages, 402 pages of short codes.
This is great to see kind of the first couple pages which ones are the most popular, but
really because there's 8,000 plus short codes, it is essential to kind of weed those down,
especially if you're trying to research about how certain industries or brands are using
short codes.
So that's why we have the advanced search on the left-hand side here.
So this is really good, the search for the code or for the brand, this is really good
if you're looking for a specific brand to see what their short code is.
So, for example, I'm going to search for Chipotle.
Let's say I wanna see which short code Chipotle is using.
That was pretty easy.
I'm gonna open this in a new window, and as you can see here, there's a lot of information
about the short code.
It's going to have the industry, so if I actually click on Restaurant, this is pretty cool,
it'll actually tell me the top 10 restaurant short codes.
And this is, again, ranked based on the search volume of the U.S. Short Code Directory.
So a lot of well-known brands in here, you know, McDonald's, Papa Murphy's Pizza, Chipotle,
and Chipotle is number one.
You can write a review, so if you click on this, it'll actually go down to the very,
very bottom here where there's a bunch of comments.
So people can comment about the short code.
You can report spam, so this is really great for consumers, and this actually goes to spamresponse.com,
and you can actually, you know, report spam for this specific short code.
Then there's a lot of images for short codes, so you can actually go through and see how
the short code is being used, both text messages and call to actions.
So great research tool for text message marketers.
Whether you're using text message marketing or you're thinking about it, you can go here
and see how brands, maybe brands like yours, are using short codes.
A bunch of info, we have short code owner information, information on whether it's a
vanity short code or a non-vanity, dedicated, or shared short code, all the supported wireless
carriers in the United States, and campaign information, including a description of, you
know, what the campaign is all about, also information on how to stop short code messages
and get help if you need it.
So a lot of cool features and functionality on this page.
A lot of people spend a lot of time on this page kind of looking through, you know, everything
that, you know, is recorded here.
And, again, this stuff is updated all the time based on whether the brand's doing it
or whether the consumers are giving us new information that they're seeing for a short
code.
It was really cool to...
On the side here, we have similar short codes.
So these are going to be short codes that are similar in nature to Chipotle short code,
and these are the top ones, most popular short codes.
So this is, again, based on search history and the total search history of the U.S. Short
Code Directory.
And then recently trending short codes, so these are recently...
When people search within the last couple months, I think it is, they're gonna show
up higher here than in just the popular short codes, because these are based on the history
of the directory, these are within the last couple months.
Okay, so we've looked up a short code.
I'm going to reset this here.
So you can look up either here a short code, so you can type 12345 and see which brand
that's associated with, or you can look at the brand and see which short code they're
using.
Then you can filter by industry here, so we have a bunch of industries essentially that
you can go through and you can see...
You know, let's say I wanna click on, you know, hotel, casino, and travel.
And what it's gonna do, it's gonna filter all of these short codes based on the industry.
So you're only gonna see short codes that are for travel.
So you have Marriott, you have Carnival Cruise, Wynn Las Vegas, Amtrak, and then you can click
on each one and see the information about the short code.
This one doesn't have any images, but it does have some additional information about the
short code.
It even has comments at the bottom.
So I'm gonna reset this again, so that's great for industry.
So if you are a restaurant, I would find restaurants here, and then I would see how other restaurants
are using short codes.
Or if you're a bank, if you see banks here, you'll see a bunch of different banks and
how they're using short codes, which is really cool.
And there's, you know, 30 pages of short codes for banks that are using short codes.
Now, if you want to filter those results a little more, you can actually go down to filters
here.
So I could screen or filter the short codes that come up here by things like I only wanna
see banks that, you know, are using six-digit short codes.
So here's all the banks that are using six-digit short codes.
They're all dedicated short codes, but maybe I wanna see only vanity short codes.
So here are all the vanity short codes for banks that are six digits.
So really great feature here is this filter so you can really narrow down, you know, if
I wanna go...let's go to restaurants.
You can see here, you know, I can click short code style, and I can see non-vanity.
You know, these are all the non-vanity short codes.
So it looks like the majority of restaurants, because this is only five or six, the majority
of...and that's actually a six-digit-code.
The majority of restaurants will be vanity short codes.
And actually because I've selected six here, it's limiting to only the short codes that
are six digits and vanity.
If I unselect six digits, you'll see that there's a lot more short codes that are vanity,
but they're five-digit.
So that's pretty much kind of the U.S. Short Directory in a nutshell.
Feel free to play around the service.
It is a free service provided by tatango.com.
If you are interested in purchasing a short code or doing text message marketing, hit
this little By Tatango link.
It'll take you to Tatango.
But feel free to use the U.S. Short Code Directory even if you don't use Tatango.
It's a great resource for everybody from consumers to text message marketers.