IBRAHIM ULUKAYA: Hi everyone.
I'm Ibrahim Ulukaya from YouTube
developer relations team.
And today, we'll talk about YouTube subscribe button.
And joining me, Kurt Wilms from YouTube product
experience, joining me today from the Paris office.
Hi Kurt, how are you?
KURT WILMS: Hi, thanks for having me.
I'm doing good.
IBRAHIM ULUKAYA: Great.
So as you guys maybe already figured out, we recently
launched the YouTube subscribe button.
And Kurt is the product manager.
And he will actually tell us a little bit
about it more in detail.
So maybe let's get started.
So what is the YouTube subscribe button?
And what is the motivation behind this button?
KURT WILMS: So the subscribe button is something we've had
on the desktop site for a long time.
Clicking the button on the desktop site allows you to
connect with the creator behind the video.
But what we launched recently is the ability for creators to
embed the same subscribe button that you find on
YouTube.com actually on their own site, so on a
third party web app.
So the motivation is pretty simple.
There's a lot of creators who have a
presence off of YouTube.
And we wanted to give those folks away for their fans, for
their followers, to subscribe to their channel directly on
their property.
IBRAHIM ULUKAYA: Sounds good.
But how is it different than the subscribe button on the
YouTube website already?
KURT WILMS: So previously there was never a way directly
to subscribe to a channel on a third party site.
So what we've tried to do is emulate the button in every
way we can.
So it's very similar to how it is on YouTube.com itself.
We give them a couple additional options to
developers for the third party button, where they can change
the style and the color to make it integrate well into
their property.
But otherwise, it behaves just like the button behaves on
YouTube.com.
IBRAHIM ULUKAYA: Oh, that sounds great actually.
And what are some advantages of
implementing this button actually?
KURT WILMS: So the main thing behind this button, or the
main reason why you'd want to put this on your side is like
I mentioned before.
You can give the folks who come to your web property an
easy way to subscribe to your channel without actually
leaving your site.
So prior to the launch of this button, there was no way for
your fans, your followers to subscribe to your channel on
your own site.
You would have to go to YouTube, you have to sign in,
you'd have to find the button and subscribe there.
This is sort of a way for your fans and your followers to
connect with you directly on your property without leaving.
IBRAHIM ULUKAYA: That's great.
So how can I show the develops to start using this button?
How can they generate the code for this button?
KURT WILMS: So we've launched documentation which is live.
And when you go to the documentation site, we have a
nice editor where you can go.
You can click around, you can see how the button would
render on your page.
And we give you right there some HTML code that you could
put on your site to render the button.
If you're more advanced, if you want more advanced
features, we also dive into the details about how you can
customize this on your own.
How you can tweak the HTML and JavaScript in various ways to
solve your use case.
IBRAHIM ULUKAYA: Maybe actually we can show this in a
demo right now.
So if you guys go to developers.google.com/youtube,
and you will just click the YouTube subscribe button here
on the left navigation.
And you will be able to see that all the content, all the
confirmation options here.
So if you're a standard channel or a paid channel,
you'll see the default button.
Or, you will have different options having like a full
layout or with a [INAUDIBLE] team.
And all you need is actually go to the configure button
option here.
And you'll put your channel name or your channel ID.
And as you see, there's already a preview
on the right side.
And you can change the preview as having the whole full
preview of the channel's image and the channel's name.
And you can even go for a darker layout.
And all you need to do is, actually-- if you are a
beginner and you want to do an easy way-- all you need to do
is copy this code and paste it in your own HTML.
And from that, you will have the Subscribe button.
But if you want to go further ahead, you want to use the
dynamic rendering.
And then we will actually have the dynamic rendering code
here, or the documentation as well.
So that should be pretty easy for that.
And besides this one actually, say that you can render this
dynamically.
And what are the advantages of rendering dynamically?
KURT WILMS: Yeah, so we've been able-- for advanced folks
who want to render the button dynamically and improve the
speed of their pages rendering time, as well as
do different things.
If you want to do some custom integrations on your site, or
you want to do some advanced features, we enable that too.
But yeah, like you mentioned, for the simple user just wants
to common embed the button, we have a nice editor
to let you do that.
But the documentation discusses about rendering the
button dynamically and doing various different things.
So we have the whole spectrum from
beginner to advanced user.
We support both cases.
IBRAHIM ULUKAYA: As you mentioned, the subscribe
button is a great tool for people to subscribe to your
channel without leaving your own
website or your web property.
But which mediums the user will see once they actually go
to your website, or could they be using other mediums?
KURT WILMS: So once a user actually click subscribe, the
one big advantage of that is your channel will show up
across all of YouTube's platforms.
So not just on the desktop site, but our mobile
applications, on TV, on third parties, et cetera.
So an advantage to putting the Subscribe button on your site
is when your fans come and they click it, now your
channel will be unlocked on all the
platforms YouTube is on.
Not just on desktop, but across our mobile
apps, TV, et cetera.
IBRAHIM ULUKAYA: Wow, that's great actually.
I hope all our actual users start using that.
And that will add them to all their channels.
And there will be way more subscribers just
using that, I believe.
KURT WILMS: Yeah, it's a great way to improve your channel,
gain more subscribers, et cetera.
IBRAHIM ULUKAYA: OK.
Thanks for joining me today Kurt.
That was great, and I'm sure users will
start using it already.
KURT WILMS: Thank you.
IBRAHIM ULUKAYA: And for a last thing I want to
plug all the time.
And as a developer relations engineer, developer relations,
we are hiring.
You can just go to developer.google.com/jobs.
And we are hiring almost everywhere in the world.
And you can select which product area is
the best for you.
I hope you guys go and check it out.
Thanks for joining me today, guys.
Ibrahim Ulukaya from New York.