What is up guys. Like I promised a lot of you already here is a video on how you
can get a logo made professionally by a designer very cheaply, but a very nice
iconic logo, that looks good that stands out that looks clean and professional.
It's a little secret that I tell a lot of my clients when they want to get
a logo created in the description below you're going to see a link that takes
you to this page here on our emediacoach website it is a basically a step-by-step
method that I show my clients when they want to create a logo or get a logo
credit for them professionally so step one if you click on this link over here
it's going to open in a new page and what you're going to land on is a
website called Fiverr what that is is a platform where service providers list
their services and people just like you entrepreneurs business owners purchase
their services but the good thing is the prices are very reasonable and the
quality is very good you just need to know how to look out for that and that's
what I'm going to show you in this video so first thing is click on the link that
takes you to this page here and go to the Fiverr link over here now
if you click on the link it will automatically go to the logo design
section and sort this listing by the best selling vendors then let's go to
step two in the search box type logo design we've already done that if we're
already there but just in case there hasn't happened just go and search for
logo design and sort by best-selling browse through all the service providers
have a look at their portfolio of designs their ratings and reviews their
prices and inclusions now mostly logos we order are less than $15 and there's
pricing that goes all the way up to a few thousand dollars here but as little
as ten to fifteen dollars so all you need to do is start scrolling and you'll
see the starting at dollar amount there now this is the Australian dollars not
US dollars so that's why it looks like a little more than it actually is in US
dollars due to the exchange rate you'll be able to go to scroll down this is how
I do things okay let's look at this guy I'll just open that in
a new window overall his rated 4.9 out of 5 he's got more than 1000 reviews
prices starting at $14 he's reviews his logos looked pretty
cool so we can check that guy out often vendors will have a few different
packages you can see what the inclusions are over here but the main thing is the
logo needs to be transparent it needs to be high resolution and ideally and you
often can't get this at the basic package for a lot of the vendors but if
you look hard enough you will be able to you need the source file ideally because
that's what's going to allow you to make edits to your logo in the future it is
the raw file such as a Photoshop file or an InDesign file that the designer uses
to create your logo so anytime in the future you want to make changes you've
got that raw file that you can give to any designer and they'll be able to make
any kind of change they want or you want so what I recommend doing is scrolling
through the page and just finding some people that have some decent reviews
decent looking logos and are at a reasonable price so I'm just going to
open a few in a new window here and then we're going to go through them in a
second
and obviously if your budget allows for it go for things that are more expensive
now let's look through these one by one this person has 500 reviews their
five-star rated and the beauty of this platform is you can actually see the
designers previous work and you can see their inclusions so this guy has more
minimalistic looking logos so you can put this on your shortlist if you like
to so it's really personal taste about what you like and what you need and the
beauty of it is that people's portfolios indicate the kind of output and quality
that they can create so what I'll do is for you to look through this and browse
through the various pages to find or shortlist designers that you like have a
look through the portfolios have a look through their reviews once you've done
that it's pretty straightforward all you need to do is sign up for an account
with Fiverr and you need to then purchase one of their services and that
comes into step three so select a designer make an order and provide them
with your requirements and here's where I want to help you you need to provide
the designer with a brief so that they understand what you're after below is
our own briefing template which you can feel free to use at any time or copy and
adapt what I suggest is you provide enough information to your designer to
create your logo but don't over complicate things and so here is a logo
design brief that we use as a starting point you don't have to use everything
in here but if you can give a lot of this information to your designer and
feel free to copy and adapt and then paste this after you've purchased one of
the services here in fiver but if you do that and provide this
information we'll be able to give you something more
to your liking they will understand your taste and your business needs so for
example our company is have target audiences and these are the products and
services we provide here are examples of logos that I like now that's an
important one where will the logo be used and if you
have a website it'll be a good idea to give them the URL of your website and
the reason is they can see where the logo will fit for example my logo fits
over here they can look at the size of the logo they can look at the background
and they can assess how the logo will fit on the page any specific colors that
you want to include if you go to Google and search for iconic logo color palette
or color palettes and you go through the result in Google images you'll be able
to see the exact color schemes that a lot of popular and famous logos around
the world use and each one of these little numbers and letters here is
actually a combination that relates to a specific color it's called a hex code so
if there's a particular color scheme that you like or that your website uses
give them the exact color scheme or let them know those details so they can look
at your color scheme and make a logo according to that and the style of the
logo what kind of style for example fun artsy professional elegant the
background of the logo now most of the time it's usually transparent so that
you can see what's on the background here it may not be clear here but this
logo doesn't have a color outside the actual logo it's transparent so what
you're looking at is the thing behind it
and any other notes or directions for the designer once the design is
finalized ask for the original design file and it's important to note that on
Fiverr depends on the gig that you're purchasing some service providers
provide that at a very cheap rate or at their basic rate but for some it's an
upsell so you may have to do some scouring around to find people that fit
within your budget but it's a good idea to try and get the original design file
so that you've got that handy in the future and can give it to any designer
that you want in the future if you need to make any amends as well as PNG and
JPEG versions and they're the things that will go on your website for example
a PNG is a transparent file and it's best used for web so I hope this helps
you in getting a custom logo created for your business or your website or
business card anything you need if there's anything that we can add to
this please do let us know in the comments below and we'll be happy to add
it to this process because we just want to help all of you out there let us know
how you go in the comments below. Give this a thumbs up and we look forward to
catching you in the next video.