Videos, huge on LinkedIn! You may know that but you may need some help about
what to do. Well, in this video we're gonna be telling you about another kind
of video you need to be thinking about. So keep watching, we're gonna tell you!
So, I'm Evan with Your Local Studio. And I'm Kevin with Kevin Kolbe Media. So this
just in: company updates! No that's a little ticker. Oh yes! A little ticker
sound. So what what is the company update, how would you describe it to somebody
who's never heard of it before? You know, it's it's basically an update about the
company. Now people don't really fall in love with brands that much. Now, again I
you know I'm a Mac person, there's other things I like, like Amazon but ultimately
it's what I'm getting out of that, right? Well there's brands that I
want to know what's going on, what's coming up, I mean- we'll use Mac again-
there's a big conference every year, people get so excited about, you know,
which which iPhone are they gonna announce this year. Well, that's an update
and it's something like you could be doing for your business except in the
form of video on LinkedIn. Yeah, it doesn't have to be a huge long 20 minute
film -the keynote- there could be something as simple as a 2 to 5 minute
presentation. Or even just ago that vlog gonna sell we talked about that in a
different video, something kind of under-produced, just
getting in front of your smartphone camera talking about this just in! Yeah, I
definitely wouldn't if you shot a presentation but the entire presentation
up there. Now you could put the deck or something like that, as a different
blog post you can do that, but we're talking about using video as a company
update. So one way to do it is to do a behind-the-scenes of something you're
really excited about. And what it does is it gives people kind of like
a peek behind the curtain before it launches. If you want to
learn how to do this watch anything Marvel does, before they release a movie. The hype
machine! All of the hype machine but it's the constant, you know, they're releasing
something in it and here's a little bit more behind the scenes and then the
movie opens and they're still doing that to keep you interested. That would work
for your business and especially on LinkedIn being a B2B platform,
if that's your audience, this is a great way to instantly connect with them and
tell them something. You don't have to create a link and send them somewhere
else, you can just engage with them or right there in the platform like they're
already there! I think it's gonna help you cut through the clutter- I mean look
at what your other competitions doing. Chances are you've got a lot of folks
doing the exact same thing they're doing: the talking head, whatever
the business might be. Well some are doing more products updates in a fun way,
behind the scene or you know going live and eventually
LinkedIn is gonna roll that out to everybody, that's just a way to stand
apart, why you're kind of telling them something you want them to know or
they've been asking about, about your business. I ask myself if you've seen
like Wistia's product updates. Yes, disco intro, 80's...Yeah talk about humorous and
standing out from the crowd. Whatever you do if you're not getting anybody's
attention then it's not working. So where other people are going this way maybe
you want a pivot, so maybe you do more behind the scenes for X or Y or Z that
other companies aren't doing and people go: "Yeah, I kind of like those guys"
And that may be all you need to set your business apart. And again in
previous video we talked about the vlog and how that could be a way to create a
regular series. Well, you could create a regular series of product updates:
monthly or quarterly, just a regular schedule that people can expect all you
know. It's the next quarter, now comes next product up, being really excited, you
know. Yeah, let's say that you've got a behind-the-scenes and you're releasing
several products to the marketplace, well how about just doing a video on each one
and talk about why you did it and why you think it's important? Or feedback
that you got from customers and why you you did it. And be in the research lab,
yeah, be at the bank getting the money. How are you using video content on
LinkedIn? Are you creating company updates? Are you doing a some other type
of video that you're seeing a lot of engagement with? Feel free to let us know,
make sure you leave a comment and tell us how you're using video and whether
it's working or not. And what do you think about doing the company update?
This just in Video's over. That's right. See you next time!