Are you a coach, consultant, author or speaker looking to grow your business, get more exposure
and charge more for your products and services?
You already know that you MUST position yourself as the AUTHORITY in your marketplace.
The more your audience looks up to you as a Trusted Resource for delivering real results,
the more you will attract ideal clients willing to pay your high ticket products & services.
As Oprah Winfrey once said, "When you Undervalue what you do, the World will undervalue who
you are!"
So, how exactly do you achieve "Expert-Status" in your marketplace?
Well, it's easy, you simply make the decision to become the Authority.
That's the first step, and for most it's not always an easy one.
But once you've made the decision that YOU are the Authority on Your Subject Matter,
you can use tools such as VIDEO as a catalyst to transform you into the go-to guy or gal
in your industry.
Here are three essential ingredients that ALL of your Authority-Producing Videos must
have if you want to see real results that grow your business.
The first one...
REMARKABLE
The content you deliver is the most important aspect to focus on when creating your videos.
Most marketers tell you that Content is King!
But it is the QUALITY of that content that really matters.
Your message and the value you deliver in that message is crucial to getting your videos
viewed and shared.
What remarkable content can you deliver to the World in order to help transform lives
and help others.
Don't be afraid to give away your best stuff for free in your videos.
The camera quality, lighting on other technical details are secondary to REMARKABLE content.
How are YOU Remarkable?
Answer that, and you have an authority-producing video!
The second essential ingredient to a successful Video is:
DEMONSTRABLE
A demonstrable video adds some visual component to your content.
In an effort to avoid the talking head type videos, your videos should demonstrate, reveal
or show something else in your videos besides just you talking with a blank wall behind
ya.
Maybe you have a unique and dynamic background, or you are talking in front of the old whiteboard,
or maybe you are demonstrating specifically how to do something.
The more you USE video to SHOW something on camera, the more people will become engaged.
The bottom line is this: if your video could EASILY be just as good as an article, then
why did you even make the video in the first place?
Take the extra step to make all of your videos demonstrable!
And the third and final essential ingredient to having authority-producing videos is...
ACTIONABLE
This is actually the step MOST marketers leave out!
IF your videos do not tell your viewers what to do next, they will simply move on and forget
about you completely.
At the end of each video, include a specific call to action that tells your audience EXACTLY
what to do next and WHY they should do it.
The more compelling your reason, the more likely your audience will do exactly what
you say!
Make sense, right?
Well, let's see, has this video delivered REMARKABLE content that you can immediately
put into action for yourself?
Has this video been demonstrable and visually stimulating?
Of course it has!
Now I just need to make it actionable...
To put your Online Marketing Efforts on STEROIDS using Video, simply hop on on over to my blog
at jameswedmore.com for tons of free tips, videos and more.
The average internet user spends 66% of their time watching online video, isn't it about
time they watch YOUR Videos?
Learn how now!
go to JamesWedmore.com for more!
...see that was easy