okay this video is coming to you from Seville in Spain Seville is a fabulous
City World War two visited strongly recommended fabulous Moorish influence
architecture buildings you see a tower there behind me that's a Moorish Tower
going back hundreds of years centuries and the Cathedral here Seville Cathedral
which I visited earlier on has his biggest cottage occasion in the world
and it has obviously Christian influences and so on so if a mix of the
barak you have a mixture of Christian you have a mixture of Moorish of a
mixture of the cultural heritage of Islam here and so on and so forth Moors
and the Christians etc but this video short video is opposed how to advertise
your business or how a small business should advertise should promote
themselves and the one thing that I suggest that you do and make it their
business to do is to one fish where the fish are in other words if you see
behind me there there's a coyote and the guy they are selling water and coke diet
coke and he's selling beer and so on if you consider it's 30 degrees such this
here today in Seville so that guy that selling water has plenty of fish so he's
fishing essentially where the fish are in AD versus people here who need and
want water who wants
coca-cola Dacor beer or whatever would you want some sort of sustenance some
sort of liquid sustenance he's fishing her the future from your perspective in
2019 I'm suggesting to you that you need to very very intentionally and very very
carefully and very assiduously study exactly who your potential market is and
fish there it's going to take you a little bit of trial and error it's going
to take a little bit of hidden miss it's going to take quite a few experiments
using for example Facebook using Facebook advertising using YouTube using
YouTube advertising using Instagram using Twitter all of the platforms that
are out there all of the ways you can essentially fish where the fish are
where your people are for your potential market is that's where you need to be
targeting your message obviously there's no point trying to sell snow or ice to
Eskimos or selling products or services to people who don't want them for
example if you're selling let's say dog training no point targeting people who
don't have dogs so you need a fish where the fish are
you need to do trial and error and after a while of smart advertising smart trial
and error hidden miss you will eventually carve out a very bespoke
marketing program for you it's not going to be one that's handed to you on a
plate by some so-called digital marketing or online marketing expert
it's going to be one that's carved out for you and built and designed by you
because only you know your business and your market as well as you do
but the best thing you can do is spend a little bit of time a little bit of money
studying where your market is where they hang out where you're likely to meet
them the second thing you need to do then is provide value in advance so you
don't want to just give them a message of buy my shit
I'll give them a message of utility usefulness what you do is you give
useful information or perhaps even a trial of your product up front at the
beginning without any obligation what you're doing is you're providing value
in advance VI a value in advance you're providing utility whatever you're doing
whether it's a tip for example in my game I provide free information about
employment law but property law and so on I provide all of this information
upfront free gratis and people eventually then say Jesus that was
fairly useful demand can't be all bad that was a useful tip I must get on to
him about this particular problem and see what he knows about it but my
philosophy and my strategy is not to target you were anybody else that said
please buy my stuff please use me as a slicer the country is full of good
solicitors what I do is I provide value in advance
they provide useful information or a useful tip something of value something
of utility up front in advance and I suggest that you do the same thing in
your business so two things I suggest to grow your business to advertise your
business number one fish heard a fish are discover where your people are and
meet them there and to provide value in advance provide utility give them
something useful hope you find this video useful if you do give it the
thumbs up down below and I'm gonna have to say enough now it's 30 degrees C here
and my phone is HTML and I gotta get back onto the bus to go back to algo
Farah you may be interested in subscribing to our YouTube channel and
make a new video once a week every Saturday about Irish business or I
restore hope you find this one useful if you do as I say I just give it a thumbs
up down below thanks