So do you want to know how to use the google url builder so you can track exactly what social media
channels and what campaigns that you're doing are driving people to your website stay tuned that's
today's curly marketer tip
Hey, it's Phillip here The Curly Marketer you're very welcome today's Curly Marketer tip.
If you're a business owner or an entrepreneur and you want to get better at social media this
social media channel is for you so definitely make sure you subscribe and like this video. So today
i'm talking about the Google url builder. What is that exactly well when you create any social
media post be on Facebook or Twitter and Linkedin invariably you want to drive people potentially
to your website maybe it's about a blog post you've written maybe you have a new product
and invariably what you are doing is placing a shortened link in your post to bring people
to your website and generally a lot of people will use an excellent service like bitly but you can't
track those links within your google analytics. So how can we see what social channel is performing
what campaign what posts etc is driving those people to your website? Well this is where the
google url builder comes in. essentially what it does is allows you to create those trackable links
that when you have done a campaign you can go back into your google analytics
and you can actually see how your campaign has performed both from campaign name,
what's your top social media channel it could be facebook and you thought it was linkedin it'll
also tell you exactly what posts on those channels are the ones that are performing as well as a host
of other information. So how do you create a utm link as it's called when you create it in
the google url builder well stay tuned i'm going to show you exactly how you use it right now.
So what you want to do is you want to come over to here if you just put in campaign url builder this
will bring you to the site and here you'll see the key areas. Now what you want to be looking at
is these four sections these are the most important ones and these are the ones you
really want to be filling in. The first one is your website url so here you'll see i want to do
a campaign to drive people to this blog post where i've talked about 16 social media apps for social
media marketers so you put in your website url that you want to drive people to from the post.
Here's the campaign source so in this case it's social media because i'm doing social media if you
were doing for example maybe an email campaign you might do something like newsletter or email and
the campaign medium in this case it's going to be a linkedin post but if you're doing this on
twitter you put in twitter facebook instagram. The campaign medium you might decide to say email or
if you want to say for ease it's mailchimp if you're using maybe different email programs for
different reasons you could put in the campaign medium there and then the campaign name so here
i've just done it as 16 apps with a little kind of underscore blog and essentially what will
happen is is that if people click on this link which you'll see down here there's the full url
that this url builder creates from these four pieces of information. You just convert it and
there's your shortened url which i will now use to promote this blog post on linkedin and if anybody
clicks from linkedin it will track obviously that linkedin drove x amount of people
it was with this post and this was the campaign. So you can start to see that if you start to use
this regularly you'll start to see a pattern as to what medium is working what source is working
what type of content is driving people to your website and what campaigns are driving people. So
start to use this tool for all of your social media marketing so you can start to track
ultimately what content is working for you and bringing people to those landing pages. I hope
you found this useful so there you go that is how you create trackable links using the google url
builder so that you can from now on make sure that you are tracking how your posts are performing
right across all of your social media channels and you'll be able to see specifically what posts,
what campaigns are driving those clicks. I hope you found today's curly marketer tip useful
if you want to know more about me do check out my website at thecurlymarketer.com
do subscribe to the youtube channel here plenty of tips and more tips coming up to help you get
better at social media that I'll be sharing in a nice simple and actionable way so take care.