Hi, everyone.
Welcome back to
another video
on this channel.
I'm Laurie.
And today,
I want to
talk to you
all about side
hustles that
you can do
to stretch
your inner
entrepreneurial
muscles,
build
a great experience,
learn
some new skills,
and even earn
some extra
income on the side.
Since I
started working
on my side, hustle
alongside my
full time
job years ago.
So it became my
creative outlet
and I became
addicted to it
because
it allowed me
to do
all kinds of things
on the side.
Totally new
experiences
while under
the safety net
of having
a full time job.
And eventually
one of my side
hustles became
my main business,
which is my digital
training
and consulting
company
under my
personal brand.
If you enjoy
today's video,
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I release a video.
Now the first
I hustle
want to talk to you
about
is affiliate
marketing.
And this is
actually one
the first one
that I tried myself
as well
all the way.
But if you remember
one of my
earlier videos
when I talked
about my career
and how I got into
digital marketing
in the first place
was when I was
a financial analyst
and I was
really craving
some creativity.
So I started
to learn
web design
on the side
and then
using that skill
to create it
to affiliate
websites
with my husband,
one of
which is for shoes,
another one's
for skin care.
Very random.
I know the
random combination,
I guess, is kind of
like the shoes,
the time.
And also skincare
was another
one of my passions
at the time.
So I wanted
to share
some of my
favorite products
with people
that maybe come
across our website
and actually know
which one
to go for
in terms
of the
best skincare.
And the other side
is some of
the best shoes
I was seeing.
I was seeing
the mark
at the time.
So I still
remember the time
when my husband
and I,
we made our
first sale
on our shoes,
affiliate
marketing site,
where we sold
pair of shoes
for £60
and we made
a 10% commission
on the back
of that,
about £6 or so,
which is not
a lot of money.
But I remember
we were just
so happy about it
because that was
the first time
we made
money online
and realized
that this
is actually
a viable way
to create
an additional side
hustle on the side,
because essentially
you don't hold
any risk
with regards
to holding
the actual product
or service
that you're
selling to people,
but rather
these are
things that
you're recommending
to others
and actually
sharing
the affiliate
link to them.
So when they do
make the purchase
that you're
making
the commission
on the back
of that,
so we're
really glad
they were able
to help out.
Others were looking
for a product,
the one that
we're recommending,
but the same time
also able
to make
some commission
because we're
sharing it
on behalf
of other retailers.
And nowadays
by just having,
let's say,
a YouTube
channel here
on YouTube
or perhaps
you have your own
audiences, build
all your
social media
channels,
your newsletters,
or maybe
your website.
You can
easily integrate
affiliate marketing
into anything
you do.
And of course,
you can also set up
a separate
affiliate marketing
only site
for that
specific niche.
So now have fill
in marketing
integration,
all of my channels
and in this
case it's
through my
social media
on my website
or in
my newsletters.
And I
actually recommend
all kinds
of different
products
that my audiences
might enjoy
or also find useful
in what they do.
So it could
be, let's say,
subscriptions
to a specific
software
in business
that I
currently use.
It could be books,
it could be
products
that I
currently use
in my business
or my life,
and as
well as anything
that might
be useful to them
that I can share
to my audiences.
But also
these are things
that I truly
have tested
and used myself.
I want to make sure
that whatever I'm
actually
recommending
has been put
to the test
by myself.
So way
people can
actually really
be assured
that the quality
of the product
or service.
So I think
the key thing here
with in marketing
is that you want
to be authentic
with regards
to what
you're sharing
and you do
want to be just
pushing products
for the sake of
getting a
commission.
I think in
my opinion,
trust is probably
one of the most
value assets
that you can have
in your audience
going forward.
So you don't want
to ruin that trust
for just a
few pounds
or a few dollars
of commission sales
and the back
of that.
For example,
as an
affiliate partner
for some of the
online courses
I've personally
taken myself
and really enjoyed.
If I actually
sell this
to my audiences
through my
newsletter,
through my website,
if any of them
actually sign up
to be a students
through that link,
then I would get
a 50% of that sale
on most
of the times.
And that means that
some of
these courses
could be up
to $2,000.
And that means that
if I actually get
a commission,
the back of that,
it could be
up to $1,000
per sale.
But
the key thing here
is that
I want to make sure
my audiences
truly enjoy
that course,
and therefore
I'm going
to be just pushing
any course,
but rather
the ones
I truly believe
have made an impact
in what I do
and also will
make an impact
in what they do
as well.
So the second one
is freelancing.
I actually
started freelancing
when I was
still working
full time
in my full time
marketing role.
Other than
the corporate
events
and freelancing
in much
more detail,
I actually did
a whole video
on freelancing
in this channel,
so feel free to
check it out.
Is the link in
a discussion below.
And the way that
I got started
is that I started
offering
my services
in the evenings,
on the weekends.
Two friends
or friends
of friends
and family friends
who might find
my services
useful in terms
of offering
them advice
on marketing
strategies,
on how to create
a social media
marketing strategy
from scratch,
for example,
how to leverage
the various
different marketing
channels.
And from
there are expanding
my client base
because some
of those
initial clients.
So tell the
others about me
and the word
of mouth
and the spread my
my brand
also my business
around.
And that's
why I started
growing my
client base
to the point
that I have
so many clients on
one time
that's
actually quit
my full time role.
So that is
where freelancing
can really
take your business
and take
what you do
is next level.
Because not only
are you
getting that
crucial
initial experience
while having
the safety net
of actually
working
for a full time
corporate
in your
corporate job
or perhaps
currently doing
something else
on the side.
And then once
you have that
freelancing really
full, fully
fledged,
you can start
doing that
as a full time
thing.
Now,
a lot of people
might be thinking,
how do I get
those initial
few clients?
Well,
in addition to
I mentioned
about going through
friends of friends
and also
family friends
or family members,
for example,
as the first start,
you can also offer
your services
for free initially
for the
first few projects,
and then from
that point on,
then you can
start charging
based on what
the market rate is.
So really
the first
few project
is to
really get you out
into the world
and actually
get some of those
initial referrals
and testimonials
because not only
they can become
the advocates
for your work,
but the word
of mouth effect
actually
really valuable
when it comes
to service based
freelance work.
And personally,
I found LinkedIn
to be
especially
valuable,
especially as
your freelancer,
because you
can reach out
directly
to the
company directors
who actually
are the one making
the hard
decisions,
the back
of specific
contracts
or projects,
and you can
discuss the project
with them directly.
And I find that
really useful
because you can
literally locate
a specific person
within that company
to have
that conversation.
And also LinkedIn
is very valuable
in the sense
that once
you're done
with the project,
you can
actually get
a LinkedIn
recommendation
that shows publicly
on your profile
to showcase who
you are
and also how
you have
actually helped
a specific client
or project.
And that will
really help
you get more work
in the future
as a successful
freelancer as well.
At the end of day,
think of
freelancing
as a way
to build
a great experience
and portfolio
while
you're working
on something
that hones
your skill
and Hong's
your craft
over time.
And not to mention
that's a great way
to make extra money
on the side
when you're
actually
using skills
you already have
or the skills
that you're gained
through your own
training,
let's say,
through online
courses now.
So hustle number
three are digital
products
and digital paths,
essentially things
that you can make
that you can also
sell online.
Now, these things
include e-books,
online courses,
digital
downloads, right?
For example, PDFs
that other people
might find useful
in terms
of templates,
designs.
So you could do
some social
media graphics
for others
that you
can download
and start
making to
their own.
Now, Canva
templates
are something
that's really
popular now
because it doesn't
require
a lot of work
to change
on the elements
within Canva
to make your own.
And I think
Canon templates
makes it
really easy
for others
to take your
existing designs
that you
created to sell
and then making
something
that they can use
for their own
social media
channels
or other things
like notion
templates.
So notions
become so popular
over the last
few years
where you can
actually create
organizational
templates
for others
to use
for different
purposes, right?
It could be for
meal planning,
it could be for
social media
content planning,
whatever
it might be notion.
You can use it
for that.
And we know notion
really well.
I'll give you
another way
to monetize
your existing
skills.
So for
example, e-books,
if you only written
the e-book,
you can
then publish it
yourself
and then sell it
on Amazon
and sell it.
The e-book
publishing
platform on Kindle.
For online courses,
you can create
online courses
by either
recording yourself
on videos
like this,
or you can
record yourself
speaking over
slides
as interest
and only course
creation.
As we
have a whole series
on this
in my channel
for free,
check it out,
I'll link to it
below.
But with
online courses,
what's really
great about this
is that
you're creating
a copy of yourself,
sharing your
expertize
and anyone
from anywhere
can buy
your courses
and access it
from any device
which makes it
really popular,
especially
for those
who are looking
to do
self-paced learning
in their home.
If you're
good designing,
that could be
another side
hustle.
In terms of
digital products,
you can create
beautiful designs,
let's say, in Canva
as Canva templates.
And that's
been really,
really popular
because the fact
that people
can easily
turn Canva
templates and shift
designs around,
make it into their own,
and you can
sell Canva
templates like this
where let's say
for social media
graphics on places
like creative
market
and in
creative market,
there are thousands
and thousands
designs
that you can do
to help others
upload their own
social media
presence,
for example.
Or it could be
for e-books,
for PDFs,
whatever
it might be.
You can
create designs
and then
actually sell
that template.
You can even
create things
like WordPress
themes
where other people
can use
your theme to
then make
their website
into a much
more
well-designed one,
or even Squarespace
templates as well
that you can do.
Again,
a lot of these are.
The marketplaces
where people
are really using
these softwares.
So let's
say WordPress,
they build
their website
and Squarespace
to make
their website.
And essentially,
you just
create that
extra layer
of designer
they can then
buy from you.
And actually taking
some of the work
off their hands.
Now, if you're
killing
the full time
job, there's
actually a really
good option to have
because you
can easily
make these
in your spare time
and then sell
them online
while
you're actually
doing
something else.
So this is a
great passive
income option
in a way
the long term,
because these are
your digital
products
you can sell again
and again
and again.
And also,
it gives you
the opportunity
to scale,
because if you
think about it,
let's say
one theater
products,
about $25.
And if you
sell that
to a thousand
people,
that's $25,000
just from
one product.
How amazing
is that?
And on
some of these
existing
marketplaces,
you can
easily reach
a larger
audience
than your own.
So that's a
great place
to start,
especially when
you have
no audience.
Now,
if you interested
in more in digital
products, there's
actually a video
all about that
on my channel.
A link
to a description
below as well.
Now the next side
hustle idea
I want to talk
about
is paid
newsletters.
So you might
think pay
newsletters
is a bit
of a crazy idea,
especially
there are
so many free
ones out there
already
that's vying
for your attention
and trying
to get your
email addresses.
But I want to let
you know
that there's
actually
existing market
for people
who are willing
to pay
for really
good newsletters,
actually
paying subscription
to read them
on a regular basis.
If you're currently
a great writer
and you want
to share
some of
your insights
in your newsletter
to a paid audience.
Substack dot
com is
a great place
to do this.
To get inspired,
you can actually
use their
estimated
income generator
to see how much
you can
actually make
with regards
to getting
a subscription.
Let's say
100 to 1000
people
who are paying,
let's say
$7 a month
to see
your newsletter.
So, for
example, for,
let's say,
200 subscribers
on your list,
which is not a very
massive one. Right.
To actually read
your pay
newsletter,
paying a $7
per month,
you got to expect
to take
home over $1,159
per month
just by Sanya.
Regular newsletters
to this audience.
Another
last minute.
Liz is
actually being
a social
media manager
and a
social media
consultant.
And this is
actually how I got
started in terms
of what I do
and still do
an element
of that today,
however,
not as much as
I used to be.
Now, being a social
media manager
and social media
consultant
is one of
the biggest
and growing areas
in terms
of online business,
especially as
so many
businesses out
there are looking
for expertize
and insights
like yours.
And you can
easily learn
a lot
of this concept
because you can
learn through
taking online
courses
or just trying out
the platforms
yourselves
and to learn
the ropes
and to
really understand
that platform
from inside
and out.
And I
would say possible
try to focus on
one platform
that you're
really good at
and just
sell yourself
as a service
based on
that platform.
So for example,
for a long time
I was really,
really good at and
especially
very happy
to use Instagram
and social media
is one of
those things
that if not looked
after properly
by business
and actually
doesn't represent
the business
in the right way
because people
will be
checking out
the social media
profiles of
that business
and it's not active
and it doesn't
look like
the business
is actually
spending time.
They're
engaging their
audiences online.
Not to mention
that they're also
losing a key way
to bring customers
and clients
through that
specific
channel, too.
So if you can
offer service,
imagine clients,
social media
channels,
or maybe
doing 1 to 1
social media
strategy sessions .
As a consultant,
you can look to
bring in around
five figure
a month
eventually
to actually
grow that
to a much larger
client base
and ultimately
creating agency
around that
as well.
And you do
have to do it
all by yourself.
There are
lots of tools
out there
to make your life
even easier
as a social
media manager.
So for example,
you can use Buffer
to schedule
all the social
media updates.
You can use
Planner able
to actually
showcase
what the actual
content looks like
to your clients
before
they actually
approve
the content.
Then you can use
Sprout Social
to create beautiful
social media
reports
at a click
of a button,
then to use mention
to actually monitor
all the
conversations
and engagements
on the back
of your social
media content.
If you want
more detail
on social
media management.
Also,
what makes a great
social media
manager?
I did a video
about that
on this channel.
So I recommend
checking out
the discussion
below.
So that's a side
hustle ideas
I want to present
to you today.
There are lots
more out there.
However,
these are
great ones
to get started with
and also
especially the ones
that I've tried
myself.
And I think
this works
really well
to help me
essentially
accelerate
my career
and also celebrate
the way
that I can generate
more potential
sales and business
done online.
So again,
think of as a way
to really build up
your skills
and also build
your experiences
while you're
exploring some
creative options.
If you like
the video,
actually
give it a thumbs up
and share it
with a friend
who might also need
this.
Now leave a high
five in
the comments below.
If you're
currently looking
to start
a side hustle
and some of
these ideas
maybe have inspired
you to get started
and let me know
what ideas
you're thinking
of too.
Thank you so much
for watching and
seeing the
next video.