- When you talk about innovation, it's not just how fast my iPhone can download my Facebook
page but it's really thinking beyond the phone and all of the different capabilities.
Inside of a building with really fast Wi-Fi you can do some interesting things but that
all breaks down the moment the application or the device leaves the building and goes
out into the world.
But with a Wi-Fi like speed and a coverage that's across the entire United States, you
can look at those problems differently.
If Uber can show up with a human and get me from point A to point B, could a car be driven
to me, I drive that vehicle for a few hours out to a destination and then when I'm done
with it, I leave it at a place and allow the company then to take back over control of
that car.
5G is revolutionary in that, It's really about extending that whole innovation cycle.
There's a ton of autonomous and semi-autonomous 5G innovations that are available right now
that are making all these different industries more efficient and delivering better customer
service.
CIOs have told us, we've got a budget, we've got current solutions on 4G.
We think our business could be better with 5G but we need some help getting there.
And so we've created not only this platform and the coverage that we talked about, but
an ecosystem where we're willing to sit down with companies, listen to customers tell us
the problems they hear to for haven't been able to solve, and then bring in our team
of engineers and experts to share with them some thoughts starters solutions that we've
seen people in their verticals use 5G for and then solution with the customer.
What's really unique about T-Mobile for businesses approach to 5G with companies is that not
every application is the same.
We can tailor that, that network be it private, semi-private, public, low latency, high speed,
all that can be customized to fit the application for the business.
What's really exciting, is we're gonna do what we call a Realization Of Value, ROV.
T-Mobile's putting up the first quarter million dollars for any company that wants to go down
the 5G innovation path with us.
And the reason why we call it a realization of value is we're confident that 5G will make
a difference in their business.
So we really believe we've got the right approach to help customers take the buzz and the excitement
around 5G and turn it into a commercial success for their particular business.
5G, it's not just for specific industries.
We're excited to work with our 5G and our advanced network services with a number of
different airlines and how they're thinking about customer care and on time departures
and all the technology there.
If I can have five people tap in to all of the moving pieces at an airport for example,
to get all the drink carts and the baggage carts where they need to be with a reduced
number of people.
You can just see some good cost efficiency arguments there and that's real and that's
important as we compete on the global scale.
We've seen it in some of the largest logistical companies names you obviously deal with every
day as you ship and receive packages to businesses and to consumers.
Anyone who's been to a large theme park, the technology that takes to run one of those
things and the efficiency gain, to not only ensure great guest experience but also safe
guest experiences.
And the list goes on and on.
That's what really makes 5G unique.
It's not just for your tablet and your phone, it's really any piece of technology that needs
to communicate with the cloud to make decisions and then to inform the next action.
But what's even more exciting is it opens up on the top and on the revenue side, enhanced
experiences that consumers and businesses are willing to pay for.
And that profitability is capital that gets infused back into the business to drive the
next innovation.
The importance of 5G is interesting.
It makes the experience so rich that a customer doesn't think about the technology.
They think about the outcome.
So, there's really not an application that's off limits.
There really is no limit to this.
The technology is there.
And I think we'll look back and see in 5G is that sort of move from the 20th century
into more of what we see almost in movies where we're pulling up diagrams in the sky
and tinkering with our design and then deploying that through the cloud out to whatever the
application is.
I think it's incredibly exciting time and we're just getting started.