what's going guys Mike here the Detroit
for covering a product I never really
expected to see from apple and that is a
book so this book is entitled designed
by Apple in California and is available
in two sizes. 10.2 x 12.8 or 13 x 16.3
so that retails for 199 or 299 that's
quite expensive although that's not
unusual for high-end books from
architecture to fashion or our apple
says this was printed on special emailed
german paper with gilded matte silver
edges which sort of reflects their
aluminum design aesthetic uses a color
separation and logo stinks so the colors
are extremely vibrant on this book it
really shows off and some of the pages
these are also extremely heavy books you
can tell they're using very heavyweight
paper there's 300 pages here and 450
images covering 20 years of apple design
history so really this doesn't cover the
complete history of Apple really starts
off with steve jobs and johnny i have
started working together back when Steve
returned to the company so get into the
unboxing both of them do companies nice
white containers and you can easily open
them by pulling the tab for the center's
now starting off with the smaller book
once we get the Box all the way we have
the book wrapped in paper the rapper
itself is actually very cleverly
designed so once you unhook it all it
just opens up the rapper itself also has
a lot of really need images on the
inside and clean some surprises like the
iphone 5c case which i don't think is a
celebrated design but maybe there's an
apple I'm not sure before we start
flipping through the pages let's get to
the bigger book and it is really big so
i have to get my camera up here to see
it but the unboxing and unwrapping
experience is identical so it comes to
the size difference the bigger one is
absolutely huge and extremely heavy
this is really meant for a coffee table
while the smaller size is a little more
conventional it's a little easier to
handle but you definitely wanna go for
the bigger one if you want the most
detailing your images but the attention
to detail and the quality here is
definitely notable so for example the
pages come up to the edges of the book
and the covers themselves vary in
thickness depending on which size you
get you can see the bigger book has a
thicker cover compared to the smaller
book the covers themselves are wrapped
in linen with an embossed Apple local
toward the center again a different size
depending on the book and the title of
the book is also embossed on the spine
now flipping through the book the first
thing you see here is just a lot of
white
space it's extremely minimal usually you
see all sorts of information at the
front of the book the first textbook
toward the top of the page is designed
by Apple in California so they refers
both to the title and the book itself
the second page is a dedication to Steve
Jobs the third page is an introduction
by Johnny I so next up let's just start
walking through this book and explore
some of the pages together so the first
thing we see here is the first
generation of the iMac which was part of
the renaissance of Apple when Steve Jobs
and Johnny I've started working together
and the design here is very typical of
the nineties because it influenced a lot
of products with that clear translucent
plastic and most bright vivid colors
you'll see this throughout some other
apple products and are many variations
of this imac as it went along
we also have the ibook of product I
never really liked but again it was one
of the new products that came along with
steve jobs and jony ive also have the
cinema display again that translucent
plastic although looks a little less
flashy here
the queue was one of the most celebrated
products but was not successful is very
expensive and hard to configure was any
product in any case because you could
separate the internals from the casein
we also have one of the speakers that
came with that system which was also
translucent including the pro mouse
which was an optical mouse that was
wired but again had that translucent
material and I speaker design that
subwoofer that came with the promax were
also kind of unique we also have the
power mac g4 which was actually the
first mac i used in college I spent a
lot of time behind one we also have that
titanium powerbook g4 this is a computer
i never use this was well before my time
before i started by an apple products we
also have one of the most important
consumer products in recent history and
that is the ipod the original one that
came out in 2001 and it does highlight
some of the manufacturing processes used
to create that polish back panel and to
this day it's one of my favorite apple
products also one of my favorite MAC
designs of all time is the g4 imac which
had this articulating armature which
allows you to position the screen to
anyplace you want it was a very neat
design of course we have the emac which
has a flat CRT to which was dying out at
this time but it was a neat design
inexpensive and it appeared a lot in
classrooms we also have one of my
favorite ipods as well as the third
generation which had those touch
controls and then we got the updated
powerbook g4 is in 2003 you can see the
two sizes that were available and the
manufacturing processes they used to
create it we also have the isight camera
so this is when they started adding
cameras to the computer was huge by
today's standards but it was a nice
piece of hardware and then we have the
cheese grater mac pro which lasted for a
very long time until we finally got the
cylindrical Mac Pro which once again has
been abandoned as well of course the g5
tower is a lot more flexible than the
mac pro we have today also in 2003 we
got our first wireless apple keyboard
which had these very large keys want to
recognize this keyboard on any apple
product today in 2003 we got the ibook
g4 in addition to the travel charger
we're all familiar with today we also
got the ipod many the first shrunken
down ipod and it lasted only one
generation before it was replaced by the
ipod nano also got some accessories i
didn't know existed including a lanyard
we also have the first in your style
headphones from apple which I don't
think many people
how about but I actually have a set of
these in 2004 we got the new cinema
display which was all aluminum and it
came with a design that we will later
see the new imacs we also got the 4th
generation ipod which added a color
screen for the first time and it's also
the first ipod to travel to space which
is why the shuttle is represented in
2004 we got one of the first imax with a
flat style all-in-one design and I don't
really like this one just because it
looks so chunky and it was made out of
plastic just the base was aluminum but
again this book does highlight many of
the ways in which these things are
manufactured another accessory are the
ipod socks which I'm surprised are being
represented here but that was an
important product for them at the time
and we also have the first generation
ipod shuffle which was quite a bit
bigger than the one today but I did come
with a lanyard you can carry around also
have the first generation ipod nano and
you see how is manufactured at the time
and my first ipod which was the ipod
video or the fifth-generation iPod we
also have a product that they spend a
lot of time here in this book which is
the ipod hifi this is actually something
I've always wanted to pick up but I
definitely don't need it but was
designed to be an audio system that
docked with your ipod doesn't work today
obviously because it use the 30-pin dock
but it is a really neat accessory and it
was something that Apple really pushed
at the time but never really took off
we also got the first macbook in 2008
which was an all plastic design and then
we got our second generation ipod nano
which came in some very vibrant colors
the second generation ipod shuffle
adopted this aluminum clip-on design and
came in all these vibrant colors we also
got this second generation of those in
your style headphones which had
replaceable tips and a carrying case and
of course the device that deserves the
most pages here I think is the first
generation iphone also known as the
iphone 2g this was one of my first Apple
products and definitely my first
smartphone and i absolutely loved it
there was nothing like it at the time it
was great to have a full web browser you
really take it for granted now but at
the time this was a huge deal and
actually one of my favorite pages here
and one of the most surprising is this
very weathered look at the original
iphone the 2007 iphone also brought us
new headphones along with an inline
remote control and microphone
we also got a new imac in 2007's was
actually the first imac I own although i
bought in 2009 but that generation had
carried on with that design for a few
years you can see how was manufactured
also have a very familiar keyboard which
survived up into
the magic keyboard just recently we also
got the third generation ipod nano which
was quite different than the others that
preceded it or succeeded it and then we
have the first generation ipod touch
based on the first generation iphone we
also got the final ipod classic that's
the sixth generation ipod that was also
one of my first unboxing on youtube
we also got that first generation
macbook air which was not terribly
successful product but they did pave the
way for the second generation that would
become very successful of course we have
the iphone 3g which was the second
generation iphone we went from aluminum
to all plastic and we didn't have a 3gs
version as well I never really liked
this design but it was definitely more
practical of course Apple would revisit
plastic later and that didn't turn out
too well for them you can see the
manufacturing process for creating the
frame which was part of strengthening
that plastic shell we also have the
second generation ipod touch with that
very scratchy Bible
polished surface and then in 2008 we got
the new LED cinema display which have
this all-aluminum body this would later
be updated to the Thunder will display
which was the last one before it was
discontinued also in 2008 we got the all
new aluminum macbook which had an
infrared receiver on the front we had a
removable battery compartment with a
lever was a really neat design and you
can see the exploded version on how this
was created and milled out of a single
piece of aluminum we also got a third
generation ipod shuffle which was very
short-lived this was not a very popular
design because it was somewhat difficult
to use in 2009 the imac picked up an all
aluminum unibody design and some new
peripherals including the magic mouse
replacing the Mighty Mouse we also got a
trackpad and a new keyboard in 2009 we
got a redesigned whites plastic macbook
this was the budget macbook at the time
in 2009 we got the fifth generation ipod
nano which had a larger screen for video
along with a camera that was only good
for recording video not photographs and
in 2009 we got the first generation ipad
which is huge compared to today's ipad
also was very short-lived and only
lasted one year in 2010 we got one of my
favorite iphone designs which was the
iphone for that glass and metal frame
and of course that did lead to
interrogate and to show you how those
antennae bands were designed of course
you see all the tools as well for
millionaire all those products
you see some of the testing used to test
the glass on the iphones and the cases
this was the bumper case for the iphone
which they gave away after antennagate
they also spend quite a few pages on the
very compact Mac many although they
spend no time on the original mac mini
unfortunately basically they're showing
you that this is made out of one piece
of aluminum the sixth generation ipod
nano adopted a clip-on design just like
the ipod shuffle in the ipod shuffle
went back to a design that was more
user-friendly we also got a
fourth-generation iPod Touch which ended
the camera for the first time we also
got the second generation Apple TV and
there is no reference to the first
generation in here but of course the
second generation Apple TV also came
with a really neat all-aluminum remote
controller perhaps one of the most
important macbooks ever to come out is
the second generation macbook air of
course we got the thinner iPad to the ik
to also introduce the smart cover which
is a very clever design and another
surprising image here is a worn-in
leather smart coder we also got some
updated MacBook Pros and 2012 which of
course got thinner and also came with a
new magsafe 2 connector which was used
up until recently
of course we also have the new air pods
and they're carrying case with a remote
control and microphone and personally
actually really like these headphones
we also get another image demonstrating
how they manufacture the molds for the
earpods we also have a seventh
generation ipod nano this is probably
the last Nano we'll ever see
so it's nice to see it featured here in
2012 we got the fifth generation ipod
touch with lightning and the ipod loop
accessory in 2012 we got an all new imac
with a razor-thin edge this will later
be updated for 5k and 4k displays
skipping a generation we jump to the
iphone 5s which had a fingerprint sensor
called touch ID iphone 5 was also the
first to get a lightning connector is
the first to grow in size from 3.5 to 4
inches and of course it was the first
Apple product to come in gold of course
Apple started making a lot of
accessories for the iphones including
these leather cases and they highlight how
those are manufactured of course I've
covered quite a few them in the past and
something i'm surprised to see here is
the iphone 5c and its specific case
which was never really liked we also got
the first ipad air in 2012 which is a
razor thin design that got even thinner
with the second generation and of course
that came along with some updated
art covers which were felt lion silly
didn't scratch the ipad like the
previous hinge did we also got some
smart cases which fully protected the
iPads and integrated a smart cover we
also get this huge section dedicated to
the mac pro which is kind of interesting
because you're not doing a very good job
maintaining that lately but again it's
one of my favorite designs it's one of
my favorite products I've ever unbox
it's a great design it's not a great
piece of hardware today just because
it's so updated but the manufacturing
process and the design is very unique
it's not everybody's favorite because
it's not a great tool but again it's a
really interesting design 2014 was one
of the most significant years for the
iPhone because we've got two new sizes
which dramatically increase the size
over the previous generation also 2014
we got the thinner iPad air 2 now
obviously a very important product for
the design team was the Apple watch
other is a huge section here dedicated
just to the apple watch and its various
finishes and bands and i'm sure this was
a significant design challenge for the
engineering team and of course they want
to highlight this year we also see some
of the internal hardware and how they
test and manufacture the entire product
and of course they worked with a lot of
materials for the Apple watch from
sapphire glass to gold as we get toward
the end we also get the macbook the 12.9
inch macbook one of my favorite max
today
well said the 12.9 inch iPad pro and
it's keyboard accessory in addition to
be Apple pencil now if you want to know
more details about the images there is a
portable glossary in the back of the
book that you can remove and then
referred to as you flip through the book
also i think it's pretty clear that this
book really is intended as a gift item
for this holiday so it makes perfect
sense that is coming out in two
different sizes and prices but of course
this is really geared toward Apple fans
where people just love really nice books
hope you guys enjoyed this video if you
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know and I'll see you again in the next
video