- Connecting your interests to your book is a great way
to gain more support for your book
and sell some extra copies.
It's not something a lot of non-fiction authors do though.
So if you're wondering what to do
and what it might look like
to connect your book to your non-book interests,
then this video with special guest, Dave Frost,
is absolutely for you.
(lively upbeat music)
Hey there.
I'm Julie, the book Broad from Book Launchers.
We're your professional self publishing team
helping you write, publish,
and promote a non-fiction book
that will help you have a huge impact on your readers.
And done right, we'll help you grow your brand,
build your business and make you money.
The best part, you keep all rights and royalties.
One of the most memorable things I did with my book launch
for The New Brand You
was to have an event at the local CrossFit gym
I've been a member of for four years.
We did an event called Burpees for Books.
And every book purchased caused me
to do a certain number of burpees.
We live-streamed it for those that didn't come to the gym
and we sold, I don't know,
I think about 45 books
and I did a few hundred burpees and fun was had by all.
But that's just one example of how you can pair
your interests with your book promotions.
One of our authors, Dave frost,
has done a lovely job with this
and has kindly agreed to share his approach with you
in this author spotlight video.
Please meet Dave frost,
the author of KABOOMER, Thriving and Striving into your 90s.
His book is packed with tips that will help you
with strength training, stamina activities,
and really things that will help you party into your 90s.
Not just live,
you will age slower and enjoy each day more,
which is pretty cool.
And Dave, as you might guess,
is a vibrant fellow with a lot of interests.
So I asked him to share what he's been doing
to cross promote his book with his activities and interests.
Please meet Dave.
- I am blessed to have been credentialed
in my personal training as a master fitness trainer.
I was credentialed with lots of continued education from
the National Federation of Professional Trainers.
And the folks there saw that I had done a lot of writing
that had some doubt,
that has some credibility,
that was crap tested,
that's current relative, authoritative,
accurate and published.
And I was asked to be a contributing blog editor for
the National Federation of Professional Trainers.
I may also be able to write a continuing education course,
a specialty course for trainers who want to work with
older folks,
whether they're able-bodied or have medical
or physical challenges, most of us do.
- So this is just one example of how he's leveraged
the relationships he's built in his career
into opportunities to promote the book.
That's why he's labeled it as professional.
He also mentioned that he put his books
into the little community library boxes with a note saying,
he'd be happy to chat about how he can help them thrive
into their older years
or handle the challenges of the body aging.
And while that's not necessarily specific to his interests,
it's leveraging your neighborhood for finding opportunities.
So he definitely wanted to mention
that he gave that tip as well,
but really the tip here is to look at whatever memberships
or associations you're a part of professionally,
chamber of commerce, local professional group,
Toastmasters, make a list.
There are opportunities here that can lead
to book promotions.
Now, here's an example of the way Dave has been able
to leverage his personal relationships.
- I'm honored to be a member of two pretty astounding alumni
organizations,
the U.S. Naval Academy
and the University of Southern California,
fight on.
So with the right hooks and links,
alumni associations certainly can be
a great repository of influencers.
And Sarah would call them, your book army.
I prefer as a retired Navy guy to call it my book Navy.
On the personal front,
I used well past 40 as a sponsor
for my 45th college reunion,
unfortunately canceled like so many things because of COVID.
And yet the word is getting out that a classmate from
the great class of 1975,
he's an author and gladly helping people thrive and strive.
If I hear of a classmate or a relative of a classmate
who has been stricken with COVID on the men hopefully,
I send a copy to say,
"Hey, here's a little light reading for you.
"Or if you'd like to listen to Dave Frost for eight hours,
"you can listen to the audio book."
So that's the personal side you have shared in your training
for your Book Launchers authors.
There's nothing like going to your clients.
I'm honored to have book reviews from quite
a number of my clients.
But then you think about,
and this is a mix of personal and professional,
you think about your house of worship,
you think about the volunteer organizations that you support
and for those outfits where you've donated your time
and talent,
then maybe people will get excited about joining
the movement, the KABOOMER movement.
- Wow. He packed a lot into that.
And if you want more,
I do have a video on book army, which he mentioned
and who to ask to get reviews,
which I'll link to at the end.
But just like professional associations,
think about all the people and places
you've been an active member or participant
or volunteer for many years
and think about how there could be a hook
or a reason for that group to support your book.
As far as alumni associations go,
an alum doing something cool is pretty much a reason
for many of them to at least mention
that you've written a book,
but the added benefit of what they're doing,
being something that will apply to the base of alumni
as a benefit to them learning,
well, that's a bonus and his alumni are getting to the age
where Dave's tips and messages will be a vital importance.
So what can you offer your alumni group
as a value add to your fellow alums?
Of course, an alumni doing well
is always cause for celebration,
but if you can add value to their audience in some way,
you make it a feature or a lot more attention.
Now, one of the questions you've all asked me
to ask our Book Launchers clients
is for their feedback on what it's like
to work with Book Launchers.
So I asked KABOOMER Dave.
- Well, first impressions are lasting impressions.
I did pretty thorough market survey
to try to find an outfit which would support
this first time indie author in his journey to publish
a specialty non-fiction book.
I was blessed on a,
I believe it was a February day,
to book some time with some lady named Julie Broad
and have a great chat with her,
which made Book Launcher stand out from some of
the other outfits,
which I had petitioned.
I was so honored to have the three Cs,
creative first,
content.
And I got two passes of content to tighten
and make it more readable and pleasing to the listeners.
So kudos to my two wonderful creative editors.
And then the copy team that turned
from the manuscript into something that looks like
what's behind you.
Likewise, I was blessed to have a marvelous audio team,
recording team,
to get eight hours of KABOOMER onto
what I think is world-class recordings.
The whole package of speaker sheets and bios.
And of course, let's never forget the ops team
with Jacqueline for keeping us on track.
Any project like building a book
is cost schedule performance.
So the Book Launcher team was,
I would say darn extraordinary,
which is kind of nice because KABOOMER
is about a little bit extra.
And I think Book Launchers offers
a lot extra for people like me
months into my journey,
let's call it mid journey because we're not done yet,
I would like to share that it has been
an excellent adventure,
possibly like Mr. Toad's Wild Ride
because that's the way it is.
Who wants to launch a book around father's day
in the middle of a COVID crisis?
Well, I guess I did.
But thanks to Book Launchers for making it all possible.
A wonderful experience and reach out to me
if you need more details.
Thanks.
- It's been such a pleasure bringing KABOOMER to life
with you, Dave.
Thank you so much.
Now, for my personal favorite question,
I like to ask all authors,
what was the biggest surprise for you
when you became an author?
- It's wonderful to have folks say,
"Well, I'm not a boomer,
"but I bought a copy for my mom or dad,
"my aunt or uncle,
"because they needed what you're talking about."
That's rewarding.
- He also mentioned that he just felt like writing
the book was a eureka moment.
He says, "We did it."
That's pretty cool.
And with his growing background,
I love how he refers repeatedly to the Book Launchers team
as his crew.
So if you wanna connect with Dave and join the movement,
check him out and buy his book at wellpastforty.com.
I'll link that below in the description.
Thank you for sharing those marketing ideas with us, Dave.
We appreciate you.
And please, show Dave that you appreciate him
by smashing that thumbs up button,
but maybe not so hard to hurt yourself, right, Steven?
And let's chat about the professional and personal groups
you're a part of that could be great opportunities for you
to promote your book.
Let's share them below.
We can start your list here and keep it going offline.
And when you comment the day a video is released,
you'll be entered win some sweet,
#noboringbooksswag like our #noboringbooksmug
or our so soft journal.
We have new videos every Tuesday and Friday.
Dave's not only been a fabulous client,
he's been a student of my teachings.
And two of the videos that will teach you
what he talked about today
are right here.
This one who to ask to get Amazon reviews
or this one right here on your book army
are both really important to set yourself up for success
doing cross promotions like Dave has.
Both are fabulous and selfishly,
I just wanna hang out with you a little longer.
So I do hope you choose one of them
because I'll be waiting over there for you.
(upbeat music)