If you aren't already using LinkedIn
to find leads and land clients,
this is your sign to start right now.
Stay tuned for six tips on how to use LinkedIn
to scale your business and attract your dream clients.
Plus a super juicy bonus tip at the end. Keep watching.
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Hey, posse, what's up?
It's Alex coming at you this week with a brand new video
to help all of you out there who have ever wondered,
"But how do I find clients?"
Listen, I get it.
Finding clients can be tough,
especially at the beginning of your freelancing career.
But do not worry, I am here to help.
First, before we get into the juicy tips I have for you
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Now, if you already saw my video
on the marketing trends that are dominating this year,
then you already know that LinkedIn
is definitely the place to be
if you wanna grow your business
and attract the clients of your dreams.
With over 850 million job seekers,
businesses, and recruiters,
six people get hired every single minute on LinkedIn
making it an awesome alternative for any of you
who don't wanna rely on platforms like Fiverr or Upwork.
And while LinkedIn can definitely help you
make high-quality connections and land high-quality clients,
the very first step before you do any of that
is to optimize your profile.
And that leads me to tip number one.
Feature your top skills.
Yes, I said skills, not education.
Employers are beginning to really notice something
that we've all known all along.
That education doesn't really equal knowledge,
skill, or ability.
And they're hiring requirements
have actually changed because of it,
which is kind of cool, right?
According to research from "Harvard Business Review"
and The Burning Glass Institute,
employers have reduced the degree requirements
for 46% of middle skill positions
and 31% of high skill positions.
And thanks to the global pandemic
that really rocked our world and digitized our lives,
more and more companies are really embracing
the skills over education approach to hiring.
So to help optimize your LinkedIn profile,
you should definitely be identifying your top five skills
that are most relevant to the job you're seeking.
Now, this should go without saying,
but make sure you're being honest about those skills.
And then let's move on to tip number two.
Post only relevant experience.
You'll notice that relevancy is a trend here.
So something that I see a lot of people doing on LinkedIn
is listing out all of their professional experiences
no matter how relevant or related it is
to the job they're actually seeking.
And this is a huge mistake. And here is why.
So imagine, right, you're on LinkedIn,
you're a recruiter and you're browsing through profiles
because you wanna hire a copywriter.
So you read one profile that has a list of experiences
that reads something like this.
60-hour copywriting mentorship.
8-week copywriting program with The Copy Posse.
An intern at a local newspaper. Yearbook editor.
Five time local nominee for best short story of the year.
Awesome.
Versus waitress and hostess at Applebee's.
Customer support specialist at Blockbuster. Blockbuster.
Coffee shop barista. Summer camp chaperon.
Waitress at your local pizza joint.
These two people are the same person,
but in the first example,
this person's being strategic, right?
Only listing off experiences that directly add value
to the thing they are pursuing
even if they weren't technically a job,
but some sort of role or experience they had.
Remember, experience does not only have to be a paid job.
And in the second example, right,
this person treats their experience section
like a summary of their whole life
with every single previous job they've ever had,
which really doesn't add any direct value
to the thing they are pursuing.
So you can see that that first example
is a lot more likely to stand out to a potential client.
Alright, moving on to the third thing you should do
to optimize your LinkedIn profile.
Use relevant keywords.
So just like SEO and keywords
are important for getting traffic to websites,
and just like hashtags help people
discover your content on Instagram,
utilizing keywords in your LinkedIn profile
will help potential clients discover you.
So for example, if you are a copywriter,
adding some keywords related to that skillset
can really increase the chances of your profile
appearing at the top of the search results.
So you could use keywords like copywriting, copywriter,
digital marketing, sales, conversions, and so on.
Now, remember, having a profile that makes sense
and is easy to read is way more important
than cramming every single keyword
you can possibly think of in there.
So consciously make an effort to include only those keywords
that are really, really powerful and targeted,
and don't go overboard with it, all right?
Now that you've spruced up your profile,
you are ready to, tip number four, look for a recruiter.
So recruiters have only one job and one job only.
To find and hire great talent for their clients.
So a hot tip for finding brands and companies
that are actively hiring
is to search for the word recruiter in your job search
instead of simply searching for the job title.
This is a great way
to drastically reduce your competition, right?
Because think about it,
there are probably thousands of copywriters on LinkedIn
that are all searching for the term copywriting jobs
and they're all applying for every single one of those jobs
as they come available.
And while of course you can and absolutely should do that
and it should be included in your strategy,
it's so much more strategic and tactical
to first search for recruiters,
then visit those company's websites,
see what positions they're hiring for,
and then apply directly from their website
for any positions that you're interested in.
Now, admittedly,
this does take a little bit more work, right?
You have to cross reference.
It does take a little bit of detective work.
But if you really wanna drastically reduce
the number of applicants you're competing against
and increase your chances of getting hired,
then this is a really, really great and strategic
back door tip that you should absolutely try.
And that brings me to tip number five.
Engage with the right content.
The algorithm is always watching, right?
They are, seriously.
The algorithm is always watching every single click,
comment, every little thing you do on LinkedIn.
Social media platforms pay attention
to what you're searching for, liking, commenting on
so that they can continue to show you
more of that type of content and vice versa.
So they show your stuff to other people
who are also searching, liking,
and commenting on the same things that you are.
So it makes sense that if you're looking on LinkedIn
for a copywriting gig,
then you should probably engage with people in that industry
or other brands, businesses, coaches, and the people
who might actually be looking and hiring copywriters.
You could either do a keyword search
or look up industry experts and engage with their content.
And as long as you're consistent with this,
it can really help you create strong relationships
with the audience you're targeting most.
And now on to tip number six. Set up job alerts.
Now, this is really, really cool.
But when it comes to applying for jobs on LinkedIn,
speed is the name of the game.
And you can actually set up alerts
so you are notified right away.
So applying within the first 10 minutes
of receiving a relevant job notification
actually increases your odds of hearing back by four times.
That's crazy. So it's really easy to create a job alert.
All you have to do is search for a job on LinkedIn.
And then at the top left of that job search results page
switch the job alert toggle to on
to create a job alert for your current search criteria.
It's as easy as that.
Then you'll get those job alerts set up
and make sure you're applying within 10 minutes
of getting that notification if at all possible.
Now, before we go, I have one more super epic bonus tip
that I just learned about
and I really wanted to share it with you guys here today.
So that is to enable the Open to Work feature
on your profile.
Yes, this will help your profile
actually show up in search results
when recruiters are looking for job candidates.
When you use this feature,
you're 40% more likely to get a recruiter to message you
and 20% more likely to get a member message.
How cool is that?
So to enable the Open to Work feature,
click the Me icon at the top of your LinkedIn homepage.
Click View Profile. Activate to view larger image.
Click the Open to button. Click Finding a new job.
Provide the requested information
in the pop-up window that appears.
And you can actually choose whether to show it
to all LinkedIn members or only recruiters
to see that you're open to job opportunities.
If you choose to share with all LinkedIn members,
you'll then get an Open to Work
added in your photo frame of your profile,
and you can click add to profile.
And boom, there you have it.
I hope you found this tutorial really helpful.
I hope you learned something new and found it useful.
Go ahead and comment below
and let me know what your favorite tip is
or if you have a tip that you're willing to share.
Good luck on your job search.
And until next time, I'm Alex. Ciao for now.
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