- How Google wants you to create meta descriptions.
Have you ever done a search on Google
and notice for each result
there is a title and a description?
That description is called a meta description.
Usually a website creates one for each
and every single page on the website,
but sometimes they don't.
And search engines can use yours if you provide one,
or they can come up with their own
for each of your webpages if you don't provide one.
So what makes an ideal meta description?
Well, let's see what Google has to say.
As you can see here, Google gives quite a bit of feedback.
First, they don't want you
to just list keywords in your meta description.
Here's the example of what Google doesn't like.
As you can see they're just listing
tons and tons of different keywords.
That's really not what they like.
Second, Google doesn't want you to use
the same meta description on each page.
Such as this one.
If you use this description on each and every single page,
it doesn't really help Google know
how one page is different than another.
Third, they don't want you to just summarize a page.
Here's a summary example that Google provided.
And the issue is, if you just use a summary,
it doesn't really provide much value.
They can figure that out on their own.
You got to make it more compelling.
Fourth, don't make your meta description too short.
And here's the example of a short meta description.
It's so short that people really aren't going to
know what they're going to get when they click on your listing.
And if they don't know what they're going to get,
you think they're going to click?
Well, some may, but a lot won't.
So if you follow Google's rules
you'll create an amazing meta description, right?
Well, it helps you, but it doesn't really give you
enough information to separate yourself from the crowd.
In other words, Google's giving great tips,
but there's nothing amazing there
that'll teach you how to win.
And I don't blame them.
Their job isn't to teach you how to win.
Their job is to teach you how to create
the best user experience, and you want to do that.
But at the same time, you want to win.
Now, here's some data that we have
on what creates amazing meta description.
Keep in mind with our tool Ubersuggest,
we track over 900 million domains
and we're looking at things
like click through rates and rankings.
So we see patterns.
So this data here is from those patterns.
And when I break down this data,
you'll notice that the percentage gains
that you get from implementing one or two or three
of these tactics isn't that much.
But if you implement a lot of them,
all those small percentages will add up
and that's enough for you to win.
So let's dive into the data.
You can get roughly a 3.4% higher click through rate
for meta description tags that are roughly
119 characters to 135 characters.
We found that descriptions that are too long or too short
don't get as many clicks.
And you can get up to a 5.7% increase in click throughs
when the exact query that someone is searching for
is also in your meta description.
Makes sense, right?
Someone searching for something,
they see it within your title,
the description as well, even your url, it all helps.
Power words increase click throughs by roughly 2.18%
when you add them to the meta description.
A great example of a power is effortless,
such as check out these seven effortless ways
to boost your rankings.
If you implement at least three of them,
you should see quick results.
Hopefully that helps you use power words
and implement it into your meta descriptions.
You can also get roughly a 2 to a 3% higher
click through rate for meta descriptions
that contain emotions versus ones that don't have emotions.
And the simplest one, if you add a meta description
versus not having one at all, keep in mind
if you don't have one, search engines
can just pull it from your site or make up their own.
But what we found is websites that have a meta description
no matter what it is, what it says, how short
or how long it is, or whether it has a keyword or not,
they get roughly a 5.8% higher click through rate
versus ones that don't even have meta descriptions.
So make sure you come up with a meta description
for each and every single page.
As I mentioned, I know the percentages aren't that big,
but every little bit adds up.
The slightest difference could mean
a few extra spots in your rankings.
Now, we have tons of data on this kind of stuff,
not just for meta descriptions,
but title tags, URLs, even on-page SEO, link building.
If you just want my team to take all the data we have
and just fine tune your website
and just get you the results for you,
check out my ad agency, NP Digital.
If you have any questions about meta descriptions
or any meta tags or any SEO, you know, questions,
leave a comment below.
I'm here to help you out.
I'll do my best to answer it.
If you enjoyed the video, like it,
share it, tell other people about it.
Thank you for your time.