- During the holiday season,
eight in ten shoppers are influenced by online information
before making a purchase.
So no matter your business,
email marketing is a promotional medium
that will generate amazing results if you do it right.
- We are here to help you harness
that power of holiday email marketing,
increasing brand awareness, growing your audience,
and boosting your bottom line.
These tips will also help you create
promotional email content
that works for any holiday or occasion.
- When it comes to holiday email marketing,
a digestible design coupled with striking themed imagery
will excite and inspire your customers.
And that's likely to result in action,
people buying stuff from you. Whoo!
By creating a holiday-themed email banner image
and creating call to action buttons
like, "Buy now," "I want one," "Start shopping,"
that match it, you'll build a sense of festivity.
Plus, if you place your discount codes, deals,
or offers near the top of your holiday email.
Yes, please. Always looking for a good deal.
You're more likely to encourage click-throughs
and increased sales.
- And when you're creating
a holiday marketing email strategy,
it's important to provide a unique level of value
while offering exclusivity
and, of course, creating urgency.
For example, "Quick! Buy now while you still can."
With this in mind, here are some additional strategies
to encourage your subscribers
to buy your products or services.
Create a holiday gift guide with tips and advice
and consultancy on what's best to buy this holiday season;
send out holiday teaser emails leading up
to the holiday in question;
getting your prospects excited
by promising to deliver exciting seasonal content,
news, and offers;
send last-minute emails offering free shipping;
or reminding your subscribers of their deal, offer,
or discount redemption deadlines;
and lastly, include inspirational
or topical holiday-themed marketing video
in your promotional emails.
- Be aware,
while encouraging action and creating urgency works,
don't overdo it.
Putting too much pressure on potential prospects
to subscribe to your list or buy your products
could hurt your brand reputation.
Additionally, you're increasing the pressure on yourself
to deliver on all these wonderful deals and promotions.
You can implement redemption time limits,
but make sure you can handle the heat.
Also be natural and conversational in your messaging
to your customers rather than forcing their hands
toward the Buy button.
Essentially, you should create excitement
and leave the hard sales pitch alone.
- Email automation is a process
that makes it possible to send time
or action-triggered emails to your subscribers
with relevant content,
so embrace email automation.
With automation,
it's possible to create and schedule emails
to be sent to different segments of your subscriber base
at times when they're most likely to be engaged.
Essentially, you can set everything up
and monitor your success with minimal intervention.
And for a seamless,
time-saving email retargeting experience,
there's no denying that email automation
is your best option.
- Don't forget holiday email mobile optimization.
Studies suggest emails that display poorly on mobile
are usually deleted within three seconds.
And when you consider that emails
are now open more on mobile than desktop,
making sure your holiday email marketing communications
are optimized across all devices is essential.
Your promotional emails must be fully mobile-optimized,
offering a seamless level of user experience
while looking great on screen.
Otherwise, your customers will put them
in the virtual trash bin post haste.
You don't want that.
And with testing, time, and development,
you can ensure that all of your emails work perfectly
on mobile devices.
Doing so will allow you to preview them across devices
before sending them to your recipients,
resulting in time and money well spent.
- And there is no doubt about it.
For businesses of all shapes and sizes,
the holidays offer a prime opportunity
for increasing your sales,
boosting your brand awareness, and growing your audience.
By planning early on
and delivering content that will inspire
as well as engage your audience in equal measures,
you stand to enjoy great success
with your holiday email marketing campaigns.
- All right, that's a wrap,
but your journey doesn't have to end here.
We have over 250 videos you can watch.
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Thanks for watching.
This is The Journey.
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