Thanks to HubSpot for
sponsoring this video.
A few weeks ago,
I shared in my Instagram Stories
I asked some of you
what you think
about content creation
in your business.
And of course,
the overwhelming responses
in common
were not
having enough time,
not having enough space,
and also not having
enough processes in place
to make it happen.
And I thought,
it's a really good idea
to share it
all in this video
so you can know
my exact entire process,
how it might work
for you as well,
by making your own
and sharing
from the templates
that help me along the way
in my project
management tools.
Hi, I'm Laurie.
I'm a digital marketing
strategist based in London,
and this channel
I simplify online
marketing and social media
to help you level up
your marketing
and also business
online going forward.
make sure hit the subscribe
button
and notification bell
So you get notified
every time I release
a new video.
All right. Let's get into it.
the struggle around
content creation is real.
And as anyone
who's currently
working in the business
can tell you, this.
The reason why
I need a content
bashing process
is because
I need to frontload
all the work
that's needed
to create the content
that's needed
or to generate
leads in my business.
So people who are inquiring
about my services,
my products,
my website
and also for brand
building purposes.
For example,
all the contents currently
on my social
media channels.
So how we build that
audience over time.
and then one
to schedule them
to go out on the
various channels,
whether it's
my email newsletter,
my online
social media channels,
my video
content on YouTube here.
So then I can focus
and single task
on the rest of the things
in my business,
which, as you all know,
is everything else
is going on the background.
So for example,
business development
or maybe doing my coaching
and consulting work
and doing
speaking as well
around the world
and also in
all the different workshops
I deliver online
to At the crux of it
is that content
creation is important
but is also very time
consuming.
If you don't do it
in the right way
and also taking in the fact
that I have
a toddler daughter
who doesn't
always sleep
through the night.
So that kind of gives
another level
a challenge for myself
on some days where
I'm extremely exhausted.
How do I make sure
I still have enough content
going out
on all of my channels?
so before we get started
on talking about
the process itself,
on how it works for me,
I want to mention here
is that you need
to make space
for content creation
in your business.
If it's a non-negotiable,
like the way I consider it
to be in my business,
the need to make sure
your scheduling out
specific days
that you can actually
create content around.
So, for example,
on a weekly basis,
I have two or three days
where I blocked out
specifically if I need to,
for specific
content creation.
So have a look in
your calendar now
to see if there are any days
that you can block out
in your calendar
on a regular basis
that you can use it
for just content creation.
And once you make
the space for it,
you will find a lot
more easier
to maintain that workflow
on a regular basis,
on an ongoing
basis as well,
because content creation
doesn't just take one day,
but is a consistency
that really builds up
over time
that helps you build
that audience as well.
With any content
batching process,
you need a central
marketing plan and template
to give it
all in one place.
And I recommend this
free content
marketing template
from HubSpot.
You can customize it
any way you like,
but it's done the hard work
for you
of setting up for you
into the monthly quarterly,
or any specific campaigns.
As a one off
though you might be running
in the moment.
As some of you know,
with how I run my content
marketing yearly plans
is that I like to make sure
I'm planning around
any promotions
or products and services
around those key periods
to make sure I'm boosting
the visibility
and conversions
with my audiences.
it's always a good idea
to plan your content
ahead of time
to avoid it being a time
suck in your business,
Instead of having
a batch of content
that's ready to publish.
Simplify your workflow
and build your brand online
while you're getting on
with the rest
of the running,
your business
is so important.
You can download
the template guide for free
and the link to
my description.
And thanks to HubSpot
for sponsoring this video.
Secondly,
on top of the tools
that we use
in content creation
and in this entire workflow
that makes it
really, really work
seamlessly
is essentially having
a project management
tool of your choice.
And I don't have a favorite
one that I want
to recommend here,
but the main ones
that are out
there are examples
like the Sauna
Trello notion,
which is another favorite
for a lot of
content creators
and all these platforms
have one purpose in mind
is that you can
actually organize
and see everything
with a bird's eye view
to see where you are
in content creation
process at the moment
for your current
batch of content.
Also for your future
batch of content.
So the thing that I use
in my project management
tool is a Kanban board
and I'll show you
what it looks like
on the screen here.
And because my content
is mainly the video
content side,
so feel free to make it
your own on what
you want to call each
individual role here.
But I have a one role
called Ideas.
This is where, let's say
I'm currently
maybe on the tube in London
traveling around
and then I have an idea
that hit me
so I can quickly
jog it out
in this ideal column here
And then the second column
is called Scripting.
So at this stage
where maybe
I think this idea can maybe
take off
after doing
some research on it,
then move that
into the scripting column
where I can
then start
scripting the videos.
So I don't talk word
by word in my videos.
I find that quite robotic.
But what I like about
it is like the outline
of what
I want to talk about.
So I make sure
I stay on track
and I'll actually go
into a tangent,
which happens quite often.
If you actually talk to me
in person
and I want to make sure
that I'm covering all
the main points
I want to talk
about in that video
within the script.
And then we want the fun
part of this process,
which is filming.
So I usually schedule
outlets a day
where I literally
just sit in from the camera
and shoot
two or three videos
in one go,
because I have all
the scripting done
of all the different videos,
it makes it really easy
and I can do it
in just a few hours.
And of course,
really important
do some
outfit changes in between.
So I don't actually wear
black all the time.
It is my favorite color,
but I just wanna make sure
I change that
a little bit for you guys.
Keep it fresh.
You know?
The reason
why I don't shoot
more than three videos,
let's say one goes
because I realized
by looking back
is a lot of times
my energy level
just dips after that
because you get tired
and you're speaking
from the camera
for so long,
you wanna make sure you're
maintaining your
energy level
as well as you're
doing these things.
At the end of day,
I always say
concentration
is a marathon,
not a sprint.
So you'll make sure you give yourself
enough energy
to keep that going
on an ongoing basis
and not burn yourself out,
just not worth it.
And then after
that is actually
another fun part
that I really love,
which is editing.
So nowadays
I do partly the editing.
I also outsource
some of it
to another
freelance editor.
I do find
that in the beginning,
because I was doing
the majority of editing,
I was able to
find my own style
and what I like
about how
I want to represent my brand.
So I think that's
really important
is that maybe the beginning
to think about
how you can do
everything in one go,
so you can get a sense
of how you want
the workflow to be like.
And then over time,
you can integrate
individual freelancers
to join you
on that process as well.
Then once that I think
is finished,
I can move that card
or that particular
task into the next column,
which is called publishing
or scheduling.
So depends on
if I want to schedule
ahead of time,
I can schedule a
batch of these content
into my YouTube
publishing queue.
Or alternatively,
I can actually just
publish them
as their live as well,
depending on how you are
in that process.
You really have
a lot of your best
you can, then schedule it
according to your
scheduling calendar
to make sure you have
regular content
going out to
your audiences.
And I want to mention here,
the beauty of this process
is that you can now
use these long form content
you created.
Or it could be a video,
it could be a blog post.
But whatever it is
that there's
lots of content,
obviously one
piece of content here
that you can
leverage across
your social media channels.
So what I do is and I uses
one piece of content,
let's say YouTube video
on this topic.
Then think about
some of the social
media content.
I can talk about
in this topic
around the days of the week
when that video goes live.
so that helps me to promote
that video
over that week,
for example.
But also the other benefit
is that now
I have five days
worth of
social media content
I can use.
Of course,
the weekends are safe
for either
not posting
or if I do post,
it's more
personal content
and that allows you
to have enough
content ideas
to go
every single
day of the week
if I want to.
So this whole entire video
on social media
content repurposing,
just sharing the link here
that you can check out
as well.
and also for repurposing.
There are a few.
My favorite tools
I use for this.
So for video
repurposing, I use video
that I
will use to chop it up
into smaller
digestible pieces
for social media.
I recommend
checking it out too
because it allows me
to have a lot more
different formats
I can choose from.
like different
titles, different
frame designs
to vary of my content
a little bit to keep it
interesting
for my audiences
and for repurposing
text based content.
I use Canva,
which then allows me
to take
the entire video script,
use it
as a way to inspire me
to create some carousels
in the back of the ideas
I share.
So essentially,
having my video
share now
in two different pieces
of the slides
that I can talk about
in my carousels,
let's say for Instagram
or LinkedIn,
and those perform really
well on my social media
channels as well.
Once all of my social media
content are ready
and also my full length
YouTube videos are ready,
I use a tool called Buffer
to help me
schedule everything.
So Buffer
really covers
every single social media
platforms out there
except for YouTube.
I won't do it directly
through the platform
because I just like it
that way
is more of a
personal preference.
But for every single
other platform,
I can use it using Buffer
to schedule out beforehand
and actually see
my entire social media
queue of content
in one glance,
which is really helpful
to see where
my missing gaps are.
And maybe there are
any other potential content
I can put in between slots
as well.
So once
everything is published
I move the stages
on my Kanban board
from scheduling to publish
and I can now move on
to the next
batch of content.
And I believe the key
to content
batching a single focus.
Many times
we tend to do
multiple things,
all the ones
very much guilty of that.
Myself
as an entrepreneur as well.
But one thing to realize
is a lot of times
our human brain isn't
wired to jump from one
task to next
and still
being efficient about it.
The key thing is that
you want to do one thing
at a time.
In this case,
I have content
creation days
where I literally
just create the content
from scratch,
let's say the script in the videos.
And then on the second day
where I filmed the videos
and then the third day
where I did the videos,
but doing one
task at a time,
allow them to use
my brain power
for the whole day
just on this one
single type of task.
It's not jumping around
different things
which lead
to burnout and efficiency
and it just not worth it.
And then I find that
once I get that content
all scheduled, my mind,
I have all this amazing
free space
I can use to
work on everything else
in my business
with much more focus.
and that allows me
to have that safety in mind
thinking that my content
is actually scheduled
and running the background
while then get on
to the rest of the things
I need to do
in my business.
And I really feels good.
So if you currently feel
the overwhelm
in terms of concentration,
trust me, you're not alone.
I want to let you know that
this is actually
a real issue across
many business owners
and also
social entrepreneurs.
But the key thing is
that you want to have
a work process in place,
so you have everything
in the easy to view format
and you can see where
everything is.
And having
that organization
will really help
you put your mind at ease
in creating more content
going forward
with more efficiency.
So let me know
if this video will help you
by giving you a thumbs up.
And also let me know
that this video
is something that you'll be
interested in
see more of going forward.
if like any of the videos
in much more detail
on specific parts
of my content budgeting
process,
let's say on the editing
or on the scripting,
let me know
in the comments below
and share that with you as well.
I'm curious,
do you clearly have a content
batching process
or thinking about
setting one?
Let me know as well.
I look forward
to hearing from you.
In the meantime,
keep creating
and keep pushing forward.
Thank you so much
for following me
along this journey.
And thank you so much for
watching.
See you next video.