Hey friends, Dave here with Transfer Express and today we are talking about how you could
easily add that extra touch to really make your apparel feel retail quality
that's right we're talking about hang tags now we're going to be diving into the value that
they add how you could create them on any budget and we'll even cover some inspiration on how you
can make those little paper tags work for you and your business so are you ready let's tag it
if you are new to transfer express we are the world's largest supplier of screen printed and
digital heat transfers heat presses free customizable designs wholesale apparel and
expert advice to help grow your t-shirt business if you haven't already subscribe we are kicking
out new videos just like this one every single week the first thing that we have to cover on
hang tags is the perceived value now not only do they give you the retail look but they could also
aid in a sale with just one little extra step your apparel immediately feels more expensive
regardless of the price on that tag now adding that retail touch helps put any printed apparel
on the same level as say like the apparel at those big box stores that we're all familiar shopping
at now this doesn't apply to just clothing brands out there even if you're a custom decorator having
the confidence and capabilities to offer your customers this add-on service could help sell
them more custom apparel too and it also adds to your menu of services and capabilities now aside
from value and with the rise of e-commerce hang tags offer a great opportunity to extend your
brand experience where online your customer can't be immersed in your brand as if they were shopping
in say your own retail store so using hang tags or even packaging to bring your brand to them is
an effective and affordable option now including things like your brand story or even some positive
messaging could help your brand be more memorable leading to repeat purchases and brand loyalty
now including calls to action to follow or share your brand new shirt on social media
is a great idea too creating multiple touch points for your brand even after the shirt's been opened
worn washed and it's back in the closet taking it a step further you could even put promo codes on
your hang tags to drive repeat purchases 10 off your next order that's a nice surprise to receive
with your new favorite t-shirt right because if they love this one they're going to love the next
one too one trend we've seen on the rise recently is sticker hang tags now that's a branded sticker
on one side and a printed liner on the back now you've most likely got a custom print shop in your
area that offers this or you could order from one of the national online sticker printers that offer
sticker hang tags just like these they're a nice added bonus too because number one who doesn't
love stickers and number two depending on where they put it be it a laptop a bumper or anything
else you've now got a mini traveling billboard advertising your brand your printed tees look
great right now but not everyone knows how to care for certain fabrics or certain print methods
including detailed washing instructions can help your customers keep their purchase
looking brand new for years to come machine wash cold turn the shirt inside out tumble dry low
do not iron on the printed graphic etc but of course here at transfer express we know the
washing instructions are typically just completely ignored and all of the shirts get tossed right
into the load with everything else so we wash test all of our custom heat printed transfers
to 50 plus wash dry cycles to ensure screen printed and digital prints that will last so
you could be confident in your print durability we have to cover the retail benefits of hang tags too
if you're selling in a store a vendor market or anywhere with that retail foot traffic hang tags
offer that perfect spot to put information that's going to help influence a purchase decision of
course i'm talking about information like size and of course price you're always going to reach
right for that hang tag to check those details you can also easily fit a barcode on there too to make
the point of sale or even inventory management a breeze now that we've covered the why let's cover
the how whether you're diying it or going with a pro print shop there's several ways that you
could get awesome hang tags so of course to hang tag you're going to need one of these hang tagging
guns now luckily these are incredibly affordable at just 10 to 15 dollars usually they'll include
these tag fasteners as well which is really good and when you run out it's only about ten dollars
for a thousand to five thousand of these fasteners depending on the size that you get and as you can
see they're available in just a few different sizes these came with our hang tagging gun
device here operation is just super simple when it comes down to tagging it just put it through the
shirt and pull the trigger now these hole punches themselves if you are going to be producing your
own hang tags are actually incredibly affordable coming in at just about six dollars on amazon
and there's a whole bunch of different styles ones with padded handles this is just a very bare bones
hole punch here and it cost us about six dollars so one option if you are just to print them out
printing them out on heavy card stock is the best option these we just did one-sided but you could
easily do two-sided now in the file itself there's just a little dot here and then you could pick up
one of these hole punchers and we'll just align it right here to where our actual hole is and just
give it a punch leaving us a nice professional eighth inch hole right there on the top that
we'll be able to use as a hang tag it's a lot easier than taking your hang tag gun which we
talked about before and punching the hole itself this just gives you a little bit better quality
in the finished product with this diy option you could produce hang tags as needed with your
at-home printer or any other print shop in your area that could print on a heavier card stock
or cover stock so using screen printed transfers it's so super easy to be able to quickly and
easily print your own t-shirts and here coupled with the hang tag we're even
going to be branding the inside label of our shirt so it is branded through and through
and with a hot peel leaves us a beautiful screen printed t-shirt and with just six seconds we did
not only the front and the inside tag thanks to this awesome hp tagalong platinum exclusive to
stahls hotronix presses now that we're all printed and our shirts ready to go it's time to tag
now you're not going to want to go directly through the weave of the shirt because it will
leave a hole here so what you're going to want to do is find any seams or even the ribbing and
the collar that you'll be able to get through and it's not going to leave a hole you can see right
after poking through it's all completely gone one popular spot is right in the armpit or over here
on the sleeve seam you could get into that seam in the fabric and then it's just not there anymore
like we talked about before just loop the hang tag onto the gun push it through pulling the trigger
and now we're hang tagged and we're all set right there on the sleeve especially for retail
allows you to keep it out and make it real nice and easy another spot of course that you could
tag it is right here in the ribbing on the neck i'll try to go as close to this seam and the neck
tape as possible and just like that you've got your apparel all tagged and ready for retail
another solution if you do have a woven label that's not removable is just hang tag directly
straight into it and just like that you've got your apparel ready for retail of course
you could always step up your game with thicker stocks on your hang tags or fancy finishes like
foil stamping or die cut shapes all depending on what makes sense for your brand and your budget of
course here at transfer express we are dedicated to helping you and your t-shirt business succeed
with tons of inspirational ideas marketing tips and tricks heat transfer application education
and oh so much more be sure you subscribe to our youtube channel here to stay up to date on all of
the new videos that we're dropping every single week but until next time i'm dave happy pressing