- If you are creating regular content for social media,
you'll wanna be using a scheduling tool.
Not only does it allow you
to post content across multiple channels,
but it helps you plan ahead,
scheduling automatic posts to occur during the optimal time.
Canva allows you to create your designs
and schedule them all in one.
And once it's up, you track impressions, clicks, likes,
even comments With our performance analytics.
Are you ready to take your social game to the next level?
Stick around and I'm gonna show you how.
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My name's Lachlan,
and I am a social media lead here at Canva.
I can't wait to show you how easy it is
to use the content calendar,
and talk through some of its benefits.
But before we get started,
take a second to subscribe to our channel
for more incredible how-to videos like this one.
Okay, if you are watching this,
there's a good chance you are already using Canva
to create beautiful graphics and videos
for your social channels,
especially if you run a side hustle or business.
Traditionally, the next step is downloading your designs,
and then uploading them to the platform
or your scheduling tool.
Scheduling tools are a content creator's dream.
They help you plan, manage, even post automatically
so your content can stay on track.
Having a Content Planner built into Canberra
means you can do it all in one space.
Saving you time, so it's a seamless transition
between designing and posting.
In this video, I'll show you
how to plan content without leaving Canva,
connect social media accounts,
publish designed straight to social,
and track engagement on published posts.
Before we go any further,
it's worth mentioning the Content Planner
is part of the Canva Pro bundle.
This gives you access to tools like
the background remover and magic resize.
There is a free 30-day trial,
so you can test all the pro features for yourself.
Okay, let's jump into Canva.
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On the homepage, click on Content Planner.
This will bring you to a calendar screen
where all your social media content planning will happen.
You'll notice that popular social media days
are already in there from all around the world,
including International Women's Day,
and National Pancake Day, my personal favorite.
These are perfect for giving you ideas about possible posts.
If you prefer to remove these,
just head to the filters button
and uncheck the social media holidays box.
You can also add regional holidays for where you are,
along with cultural events too.
I tend to have all of these turned on
so I never forget an important date,
which means no more last minute scrambles
to get something up before anyone realizes you forgot.
Now, before we get started on scheduling a post,
I'll show you how to connect your social media accounts.
Click the three dots here,
and select Connect Social account.
You'll then see a list of all the accounts
that you can connect to, it's possible to connect
to more than one account for each platform.
On the Pro plan, your whole team
can access the Content Planner as well,
enabling them to create, view,
and schedule posts to your calendar.
You can add members here,
(upbeat music)
and choose which channels to grant access to.
So there's absolutely no need
to try and manage your social content calendar
all on your own, teamwork makes the dream work.
All right, now we're ready to schedule some content.
Head back to the Content Planner
and click the plus sign on any date in your calendar.
From here, you can browse through your recent projects
or start a new design from scratch.
If you are using an existing design,
simply click on it, select the channel you want to post to,
the design pages you want to post, and add your caption.
You can either schedule it right away
or save it as a draft for later.
And if you change your mind,
there's always the option to edit or delete your post.
Next, I'll show you how to add a brand new design
to your Content Planner,
but before I do, I'd love to know if this is making sense.
What kind of impact do you see the Content Planner
having on your business?
Drop us a comment below.
Okay, as promised, let's see how to work
with a new design in the Content Planner.
You'll want to click New, then hit Post,
and this time I'm going to start
with one of these templates.
There are thousands to choose from,
which makes creating content so much easier.
Plus, they can all be resized
to work with the platform you're posting to.
And if you want to start
with a completely blank one, you can.
I'm gonna work with this template here,
click on it, and it will open up as a new project for me.
I'm going to make a few changes to the design
by adding in some different texts
and changing the color scheme.
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Now, it's ready to be scheduled.
All I have to do now is click the Share button here,
then share on social.
Click the channel you want to share it to,
then all that's left to do is add a caption,
edit the date if needed,
and schedule your post or save it later.
Simple, right?
You might be thinking, that's great and all,
but your current social media tools
also give you great analytics on performance as well.
Well, Canva has this covered too.
Once your post has gone up,
it will appear as a published post in your Content Planner.
All you've gotta do is click on it and tap Insights,
this will give you stats on your impressions,
clicks, likes, and even comments.
So you can stay on top of what's working
and what needs tweaking.
Canva's Content Planner truly is the all in one tool
you need to create and publish content.
But hold on, that's not all.
If you are the kind of person who loves to visualize
what their social feed is going to look like
before you post,
I've got a brilliant hack for you to do this.
Just open up on the homepage,
search for Instagram grid planner, and select this one.
Every picture here is a frame,
so you can drag and drop post in
and plan your schedule visually,
it's such an easy way to make sure
your feed looks the way you want.
I keep this open as a separate tab
when I'm filling in my Content Planner,
so I remember where everything is supposed to go.
Well, I hope this video has given you a great intro
to Canva's Content Planner,
and inspired you to give it a go.
For me, it means I can design everything
when I have a spare second or two,
normally on a Sunday afternoon, and schedule it
knowing it will post at the perfect time for my audience.
It's set and forget,
and I can start focusing on the next thing.
(upbeat music)
If you found this video helpful,
go ahead and give it a like,
or subscribe to our channel
to get plenty more videos like this.
And if you've started using the Content Planner already,
drop a comment below and let me know how it's going.
We really want it to be a seamless experience
so let us know if there's anything we can do
to make it better.
Thanks for watching.