it's hard to describe a typical day
we're really lucky that our jobs are
really diverse we never know what the
next phone call or the next the next
email is going to bring cerebro is a
research charity first and foremost the
way we look at it is all kids should
have the right to have a go at something
and they should also have a piece of
equipment to be proud of cerebri
Innovation Center is a collaborative
project between cerebra and University
of Wales Trinity sent David
so they put two product designers and
two engineers in a room and said do
something and that's what this has now
become and that was 11 years ago and we
haven't looked back since so it's always
fun when the phone rings sometimes it's
it's something that we can solve quite
quickly and sometimes it we have to
really sit around this table and get our
heads together around a piece of paper
we end up probably making around about
50 brand new crazy inventions every year
and a lot of it is it is increasing the
independence for that child they might
be able to use something when their
mother or a carer or a teacher is
helping them but it's all to increase
independence it gives them a much better
sense of well-being so for example with
the triathlon boat it needed to look fit
for purpose we've sought a lot of help
from a naval architect who was able to
to advise us the right hull shape to
make sure it glides through the water
really nicely so that the swimmer
it doesn't get too tired and right
through to the triathlon bike which is
probably one of our most technically
advanced products the the nature of our
job is that the we will never know what
that next project will entail we have to
be quite ingenious with the the products
the components and the material that
we're able to buy so to be able to have
a company like RS where you can have a
phenomenal range of products components
whatever it is that we need or if we're
short of a tool with a click of a button
it's they're sort of by the next morning
almost quicker than we could go to the
shops it just arrives
sometimes ever ever another project or
if you stopped with something sometimes
you lose that momentum so yeah it really
helps with the sort of the creativity
and the ingenious solutions that we have
to find we first worked with Imogen
a few years ago when she was just a tiny
little maybe about two years old and
Imogen is just the most positive smiley
happy child you could ever hope to meet
she's not fazed by a challenge she loves
everything if with a little bit of help
Imogen is gonna go a long way in life I
think it's a little start when she saw
this equipment when she was in the
office a little while ago she really
seemed to want to get involved so I
think it was a real natural fit for us
and I think that was probably one of the
reasons that we were also keen to to
compete in the triathlon this year was
yeah just that that bond between Imogen
and us so we formed a team so we've
we've submitted for the for the Swansea
triathlon I really want to raise
awareness and the profile for the
charity and
we want to give image in the day of her
life a lot of these children it's not
just image in Lodz and most of these
children don't get to do some of the
things if we can inspire other kids
other families just to show them it is
possible anything is possible
any child no matter what their ability
or disability with a little bit of help
a little bit of nurturing they can do
anything they want if they have bigger
if they can dream big they can they can
do big never accept that it's not
possible I think in my lifetime
invention and creating new things is all
I've ever wanted to do ya ought to see
people competing in a triathlon and see
them cross that finishing line I think
almost makes me want to cry now is it's
fantastic problem-solving and inventing
and being able to communicate that
through design is one of the only things
I am good at doing so I was very lucky
to have found this job really my name is
Ross head I am the cerebral innovation
center product design manager
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