Linh: Hey guys, and welcome back to my channel!
Well, in this video,
I want to share with you,
how you can create raving clients.
If you're starting out
and you don't know how to get your clients
or don't know how to grow your client base,
well, this video is perfect for you.
So guys, such an exciting day for me today!
I'm actually hanging out with one of my raving clients.
He's actually invited me for a helicopter ride.
I'm actually really nervous.
I'm actually really scared
because I've never been in one before.
Whenever I hear the news of a little plane crashing,
I would not want to fly in a small plane.
But you know what...
I really hate when I have a fear.
I'm fearing something it makes me want to go for it.
Anyways, this video isn't about facing your fears.
This video is about
how do you create such a raving client,
that instead of you spoiling your client,
your client actually spoils you.
I want to share with you some of the tips
I could give you,
if you're starting out.
How do you actually even get your first client in the first
place?
Once you have a business and you have new clients,
how do you actually create raving clients?
How do you make sure that they love you,
regardless of you growing really big, and yet,
you still could give them such a special treatment,
that makes them feel like they're valuable to your
organisation.
Okay, so tip one.
Clients are just people.
They are people who you could potentially be friends with.
I want you to have that mindset
whenever you're out there networking,
because when you're networking,
it's not really about who is going to be my potential client.
It's really about seriously caring about the other person
who you're talking to.
Whether or not they turned into a client,
it doesn't matter,
but you're there because you like them.
They like you as a friend.
Remember, they might not be a client now,
but there could be a client later.
They might know someone that could be your client.
They might know someone that could be
potentially your partners or suppliers.
The world of opportunity of just being nice to someone,
will really open up your door.
I want you to remember that finding clients,
it's like finding great friends.
Whether or not they need your service or not,
you will determine,
but whether or not they buy,
you should still treat them as good friends.
Alright, number two is,
when you're starting out,
you really have no money,
or no budget for actually doing marketing.
I recommend going out and networking.
Now, with a pandemic right now,
you probably don't have the opportunity to go out
and meet people in real life.
But you know what,
you actually have even more opportunities
to meet people online,
because it doesn't matter
whether they're in the local area,
they could be in another city
and even another country.
My recommendation for you is
find some Facebook community groups,
where you can hang out in there.
For example, I'm part of a Facebook group
called Asian Hustle Network.
I really love this Facebook group
because they are all Asian people like me,
who are hustling their way through success.
There's already some commonality.
You will see that you have more values in common
and when you add them as a friend,
you'll just clicked more.
Where can you find Facebook groups of people
that have the same value,
or criteria that are so similar to you
that it's not gonna be hard to get along with?
Once you're in there,
it's not about trying to scout who it is.
It's genuinely listening to people's stories,
listening to people's questions,
adding value to the group,
and then actually connecting with them.
By adding them as a friend,
having a chat outside of that group,
for example, direct messaging,
asking them for a zoom meeting,
and get to know them.
Basically, that's how you build your network.
What do you do?
If you don't have a business already,
then just start listening out to people's challenges,
so that you could see maybe
there's a business opportunity you can do.
If you already have a business,
then share with them what your business is,
and if they might know someone or
they might need your service down the track,
at least you are marketing yourself
and letting people know.
You could even potentially
create your own Facebook group.
If you don't know how to do it yet,
I recommend joining something that is of interest to you.
Alright, so step three.
You would already have a bunch of people
that you hang out with.
Now, you're figuring out that there is a problem
that you can actually solve,
or someone else could solve.
What do you do next?
Well, why don't you offer it for free,
or for a discount rate,
to actually get your first client in the door?
Let's just say you figure out
that they needed something to do with their website,
and you might know how to do it
or you might know someone do it,
you should actually say yes to it.
Would you like me to help you handle it
and as a first client,
all I'm asking for you is a great testimonial
and you'll pay for the cost of the website,
but my project management fee will be free!
If you feel confident
and you really have been doing it for years,
you don't have to do it for free.
You just give them a discount rate.
This is to feel like there's value,
in exchange for testimonials.
You just do a really great job with your first client
and you repeat.
You just get a few more clients,
you charge a little bit more if you need to,
but you're starting to slowly build out your client base.
The biggest thing I wanted to share with you is,
you never look at them as a customer,
look at them as your friend.
How can I really help them solve their problem?
When you come from that place,
you might see beyond just what they currently need.
They might come to you for a website,
but then maybe they're going through some problems
in their personal life or their relationship.
You'll be able to give him some advice.
You might connect to them with someone that you know,
that could help them.
Really think outside of just what service you're doing
and really add value to your clients.
That's how you create raving fans or great raving clients!
Now my next tip for you is,
as you get more busy and you have more clients,
never forget how you started.
Never forget that people,
your clients, your friends,
are the ones that helped you get in business in the first place.
How can you still give them a great treatment,
while you hire and build a team that
shares the same value as you?
Everyone that I hire,
cares about love, giving and caring for others.
It makes it really easy for them to carry on my philosophy.
They treat our clients really well
and our clients always feel the love from us.
Unfortunately, as you get more bigger
and you have a lot of clients,
you can't have a lot of personal relationship
with each of your clients.
I still try to make as much effort as I can
to the original clients that I used to have.
We still connect and have a coffee together,
have lunch together,
and for example... have a life together.
As you can see,
do as much as you can to stay personally connected to people.
There are other things you can do.
For example, you could organise your team
to send personalised gifts,
personalised cards,
things to make your clients feel happy,
and they will be raving clients.
They will care about you so much
that they will spoil you for a trip like this.
So in this video,
I'm gonna share with you some behind the scenes.
That's the yellow one, I'm gonna be flying!
This is one of my clients!
I'm gonna be interviewing him a little bit later
and go why does he even love me?
Now my heart is starting to pound a little bit,
but I know that he's a really great pilot.
I know I am in good hands.
Client: You know what I am going to do.
I am going to lift it off.
We cannot just go from here.
We will go to the main laneway,
so by the time we are moving over there,
you will know if you are ready or not.
Linh: Oh, yeah, I'm fine.
I love a bit of a challenge.
I know one day, I'm gonna love it.
Client: What is going to happen is you're more excited.
The body's sign of excitment,
it gives you a feeling in the brain.
Linh: I've done skydiving before,
so I'm good.
Client: Skydiving I will never do!
I wouldn't do that, I like control.
That the plan. Gliders and everything, I would say no.
Linh: Compared to skydiving this is nothing.
Client: Smaller aircrafts don't have this kind of stuff.
Linh: Okay, so normally they don't even have a...
Fasten the seat belt.
Photogenic side, okay.
This is actually a helicopter life vest.
Sorry, this is a life vest for in case you fall in the water.
I asked is this a parachute,
he says no, this is for water.
Alright, ready to go!
Let's do this!
Engines been tested. Ready to fly.
What's your tip for creating raving clients?
What did I do that made you become a raving client?
Client: A lot of enthusiasm of course,
professionalism and knowing what you're doing.
Before I knew you,
I didn't know you.
It was from really good reputations,
as the person who recommended you
was very happy with your services.
Then after that, talking to you,
you listened to me.
You listened to what I wanted to do,
and you match me with the right person at the right time.
When the person grew up out of the job and everything else,
you provided me somebody else.
Linh: Yeah.
Client: It's been four years now.
Linh: Yeah, and we have a really great relationship together!
We are friends!
That's what friends are for.
That's it guys,
I just got home and it was just an amazing flight.
I got a little bit nauseous towards the end,
but it was still amazing.
Thanks so much for watching.
If you liked my video, please don't forget to subscribe
or share some comments below.
What are some of your challenges in finding clients
or in growing your client base?
I would love to help you and best of luck.
I'll see you next time.