daddy how come I don't have any new Tube subscribers well son it's because nobody
cares about you what's up everybody this is Chris from the rewired soul where we
talk about the problem but focus on the solution and if you are new here my
channel is all about mental health overcoming mental illness and a bunch of
other subjects but I thought I would do a video for my fellow YouTube creators
out there so real quick no I don't bully my son but he recently started a YouTube
channel and he was doing a bunch of let's play videos and wasn't getting any
traction and he was wondering why and one of those valuable lessons that any
of us can learn as youtubers is nobody cares about you so basically I taught
this to my son we started brainstorming and he just put up a video two days ago
and you could see it right here it's almost at a thousand views and it's
because we remembered that nobody cares about you now I get into a lot of
neuroscience so let's dive right in I'm gonna introduce you to two of my good
friends right here is a guy by the name of dr. Judson Brewer and over here is my
friend the posterior cingulate cortex it's also known as the PCC so dr. Judson
Brewer is a mentor of mine and he's also a big-time meditator and he's also a
neuroscientist so what dr. Judson Brewer found with doing brain scans of people
who meditate is that the posterior cingulate cortex it's our self
referential part of the brain it's a part of the brain and makes us think
about us this is part of the default mode network so your default state of
being is very selfish very self-centered a lot of what you do is because you want
to find value out of it you want something or a need something maybe
that's a monetary gain or maybe it's a feeling or emotion so you might be
building your YouTube channel to get the likes get the views
the subs or get money off of this thing and that's not part of the brain
activating if there was a selfish part of the brain this is it
now I'm teaching you about this because once you understand that this is our
default mode you can then start crafting your videos to understand how your
audience's brain works and then you can become a little bit more successful on
YouTube so whatever creating a video remember
nobody cares about you people are searching YouTube which is the second
largest search engine in the world only compared to Google and people are
searching for things that bring them value for example my son's video he was
doing a bunch of let's play videos but with the new Star Wars Battlefront 2 we
found that doing a how-to video on getting credits in the game which is a
form of currency and game it's something that people wanted that gave them value
so even though he's always sitting at 19 subscribers his views have gone through
the roof now real quick once we provide even more value to the audience then
we'll get the subscribers and then they'll keep coming back so before I
give you a couple case study examples I want you to do me a favor just to make
sure that you don't think I'm crazy of making this thing up go check your
youtube bowser history check out what videos you have watched go through this
list and ask yourself why did I click on this video what kind of value did it
provide me were you trying to learn something were you trying to be
entertained were you trying to escape for a little bit that is because your
default mode is looking for things that are going to bring you value the way the
brain works that part of the brain the PCC is being triggered by different
dopamine spurts from the limbic system so whenever you find something that
helps you escape or makes you laugh or helps you learn something you're getting
dopamine so that is one of the reasons why this is in our default mode now
let's jump into a few case studies real quick first I will bring up my man
Roberto Blake Roberto Blake almost at three hundred thousand subscribers he's
been on the platform for a while but he made a name for himself by doing nothing
but providing value for people he knew that his skill was in
graphic design video editing social media marketing other forms of marketing
so he created a bunch of how-to videos he was constantly providing value to his
audience so they kept coming back now that he's reached a certain level people
come to him for just his creative thoughts or to hear his speaking
engagements which are also another way that he provides value to his audience
next up is one of my girlfriend's favorite youtubers is this guy mr.
Jeffrey star for those of you who don't know who Jeffrey star is did is huge
he's a little bit weird he's kind of funny he's kind of cool some people hate
him and all that stuff but anyways he made a name for himself on the YouTube
platform by providing value he is very into makeup and now he has his own
makeup lines and everything like that but he also brings an entertainment
value to his audience next is one of my personal favorites which is mr. Philip
DeFranco Philip DeFranco or even The Young Turks
they provide value in the form of news they are providing information
information of what's going on in our country or in the world that is the type
of value that they are providing next let's take a look at the man himself
Casey nice tat Casey nice that his value came from doing vlogging in a whole new
way that people hadn't seen before by making his quality top-notch and he
started to gain momentum and being known as a person who was vlogging and setting
the bar higher and higher and higher now something about Casey nice that and
other youtubers say you need to understand is that the path takes a lot
longer when your value is entertainment so let's look at Logan Paul and Jake
Paul so these guys brothers they started out on vine vine was a place where
people went purely for entertainment one of my son's favorite things to watch on
YouTube is just vine compilations they were providing entertainment value on
the I'm platform now they provide it on
YouTube here's where it gets tricky you need to understand that your posterior
cingulate cortex is working against you see a lot of us we create these
narratives about ourselves which is also what comes from that part of the brain
we think we're funny we think we're entertaining we think this at the end of
the day those things don't matter what matters is does your audience think
that it is fun and entertaining so this is why it might take a lot longer when
youtubers get to a certain level they're able to kind of switch up their value
proposition now they can kind of branch off into other things like my son for
example he created a gaming youtube channel and when I was explaining this
to him he was like but daddy what about jacksepticeye and markiplier right he
says they do try not to laugh challenges and other things just about their life
and I had to explain to them it's because they gave people so much more
value that they're now making people care about them so once you get to a
certain point once you build your audience and build this strong
foundation now people are gonna care about you now here at the rewired soul
go ahead and go through my video list if you would like to and you'll see that I
started removing myself from the thumbnails it's because I was doing this
and I was trying to build my name and a brand and make you recognize my face and
you knew who it was but then I started realizing what I teach people all the
time nobody cares about me nobody cares about Chris I need to
provide value if you check my channel you'll see a lot of the videos I've done
that have done the best are about other people or they're providing value in the
form of mental health how to overcome mental illness addiction recovery but I
leave my face out of it for the most part there are a few I put my face in
there but that is just because my audience is growing just a little bit so
some people when they're scrolling through don't see my face pop up but so
just remember that check in with yourself and say am I making this for me
or am I making this for them until you hit a certain level always remember
nobody about you this is actually something
that I learned not only from dr. Judson Brewer but a copywriting book that I
read but to give you a little bit more help when it comes to marketing your own
channel I highly recommend you check out the book purple cow by Seth Godin
Seth Godin is a marketing genius and he has a ton of great books out there my
personal favorite is tribes but I will put links to both of those books down
below if you want to check them out they're very short reads I actually use
honorable to listen to them we are in California right now so any of my
regulars you can see this isn't my normal room well I love just listening
to books while I'm driving whether they help me with my own mental health or
they help me learn how to grow my youtube channel I've been a big fan of
Gary Vee lately but anyways check out the book purple cow by Seth Godin and I
also recommend you check out tribes too but purple cow is going to help you
explain how you can separate yourself from the pack and this is very good for
anybody out there who is kind of a lifestyle youtuber or a vlogger it'll
teach you how to separate yourself from the pack but I mainly made this video
for people trying to launch themselves on this platform so you can start
getting out of that mindset understanding your audience is brain and
just remembering that they are looking for things that are bringing them value
okay so go out there create something that provides somebody else's value if
you like this video go ahead and give it a thumbs up and if you're just somebody
watching this video who wants to work on their mental health have lower mental
and emotional stability hit that subscribe button and also don't forget
to click a tap on one of those thumbnails because I have a ton of
videos on this channel to help you out with your mental health thanks for
watching I'll see you next time