- Look what just came in the mail!
It is a gift from Porsche.
Now if you remember, a few episodes ago,
I got Jennie a new Porsche.
If you click on the eye button, you can see the episode.
Porsche just sent me a gift, I thought I'll
unbox it with you and just see what's in there
and also what we can learn from this,
because I think in business, you always
want to wow your customers.
You will think of ways on how you can deliver
more value and sending them something,
a special gift in the mailbox, not just an email,
cause sometimes in internal marketing we always
send people digital products and digital
things like that, but I think it's something
physical it always is very meaningful to customers.
So let's see what's in there.
You wanna see what's in there?
I wanna see what's in there.
Let's check this out.
So first we see a--
oh wow, a lot of different things,
I thought it was just one thing.
So let me lay it all out, okay, that's it.
First of all, it come in a FedEx box,
which is nice 'cause it's got tracking, right?
So they will know that I have received it.
So if you're gonna send any special gift
to your customers, I love FedEx, actually
prefer FedEx, it's also, it represents
something that's urgent, something that's important.
If you're gonna send your customers a gift,
FedEx is the way to go.
So let's see, first this--
came with a little envelope, which
you can see the photo here with a kind of
little bit of a Porsche history.
And let's see what's in there.
Okay...
Oh, it is a fuel card...
You can save 10 cents.
So it's like a membership card about getting
the high performance gas, right?
So it gives you a little deal.
But it's very well-designed, see, it doesn't
pull all the way out, it's just like this, right?
A little card like that.
And you can see also the design, the paper,
you can see the little embossed logo here.
Texture is important, right?
You notice when I send even for my High Ticket Closer,
when I, in the program, when I send them a
certificate, it's very well well-designed.
We spend a lot of money on that.
Whenever you're working with someone, pay attention to that.
It also comes with a letter, so basically
explaining...
Right, explaining...
about the fuel savings and how you can get gas,
membership points, so that's nice.
'Cause they know the Porsche would need expensive gas.
Probably I assume it's some kind of joint venture
with Petro-Canada, right?
So they work together to bring a certain
amount of Porsche customers to go ahead and get gas
from Petro-Canada versus the other brand.
So they give you a membership card,
so this is quite nice, that's good.
And then also there's another big envelope,
I'm gonna check this out what it is.
Again the logo, you can see.
Ooh, quite nice.
And then nice envelope, branded.
And then the certificate of authenticity,
what we bought, right?
So that's that.
'Cause I assume if that as a Porsche owner,
if I wanna frame this, I can put it somewhere,
if I want to, I don't know if also helps
with the re-sell, but I think if I'm gonna
re-sell Porsche, it is a Porsche, I don't know if
certificate authenticity, I need that, but anyway.
So here's also a letter...
I'm gonna read out loud to you, okay?
"I hope you've enjoy our new Porsche over the
"past weeks on behalf of Porsche Cars, Canada
"and Porsche center, Vancouver.
"I wish to thank you for expressing confidence
"in the Porsche brand and our products.
"We recognize the significance of your choice
"and are dedicated to remaining worthy of your trust.
"Enclosed, please find an official certificate
"of authenticity.
"This document certifies that your Porsche
"is genuine and lists the specific features of
"your model and the time of its production.
"Consider this to be your Porsche's birth certificate."
Ooh, that's smart, birth certificate.
"Along with the certificate of authenticity,
"you will also find a Porsche aluminum...
"plan to display in your home or office."
Oh there's something else display,
okay I'll take a look,
"This small token of gratitude
"features the official Porsche crest,
"your name, the Porsche model name, and the
"vehicle identification number,
"VIN of your specific vehicle.
"We are also pleased to provide you with your own
"copy of the Porsche Principle."
Think about it, Porsche principle,
I assume it's this blue book.
"This beautiful illustrated book explains the
"history of Porsche in terms of the principle
"that guided Porsche designers and Porsche drivers
"more than 60 years.
"If you have any questions regarding your Porsche,
"please contact your authorized dealership.
"Enjoy the drive ahead."
So this is very very cool.
They're doing a few very smart things, okay?
And I'll explain...
So they give me definitely the birth certificate,
so now I have that ownership feeling, right?
This is not just a car, but more importantly,
there's something you should consider in business.
This little book, right?
This little book here...
The Porsche Principles.
You think about it, I bought many nice cars
over the years, I think this is the first time
that I'm actually getting this in the mail.
They are taking the time to educate me about the
history of the brand, look at it...
How nicely it's done and we can see, again, the emboss...
All the pictures and you can see the pictures.
You can see, right?
Very nice...
So, here's the thing, before I thought it was just
a nice car, but by taking the time reading the
book, the history...
Understanding what Porsche is about, what it stands for.
First of all, I become a better customer.
So in the future, if I wanna get other brand,
other Porsches, then I'll think, you know what?
Now I can know a little bit more about the
different types of car, the philosophies
of the way they make the car.
Now it's little bit more difficult
for me to switch because I think of other brands,
I don't know anything about history about the brand.
I don't anything about what the philosophies are.
But I do know about Porsche philosophies and how
they manufacture these cars, how they design these cars.
So, a better and more educated customer
is a better customer.
So this is awesome.
This is very smart, it's nicely done, right?
So, my question to you is, how often
are you educating your customers?
How much do they know about your brand?
How much do they know about your history?
When it comes to personal branding, you look at what I do.
My customers, my fans, my students,
they know a lot about me.
They know a lot about where I came from,
they know my immigrant story.
Why I'm always sharing with them my background.
I'm sharing with them my principles,
so you know, if you've been following my work,
you know what I stand for.
You know what I'm good at, you know what
I'm not good at, you know what I'm about.
You know what I'm not about.
That's very very critical.
That's all, it's all part of your brand.
A brand is nothing more than your reputation.
You and I have a reputation.
Regardless, if you see yourself as personal brand
or not, you have a reputation right now.
You do.
The question is, is it the reputation that you want?
Is it a reputation you want people to know you for?
So think about that.
Last, nice gift, this is heavy actually, quite heavy.
Let me take a look.
Ooh, okay, and I like the packaging, it is very heavy.
Let me see..
You can see the box here again, a silver box.
Open that up, wow, look at that.
Look at that...
Right?
It's actually very heavy...
And you can see the number, right?
You can see that right here.
See, right?
Got my name, the number, the model that I own.
So I can display this kind of on my desk.
It keeps reminding me, right?
It reminds me of what it looks like right there.
Like pretty cool.
Pretty cool.
Now, this is smart, again, I've bought other
many many different car, but this is the first
time someone, a company sends me something like this.
It doesn't cost a lot to make, but it's special, right?
Every time I--
and I like how it's designed to put on a desk.
Every time I look at this, it reminds me
how proud I am to own the car, how proud I am
to be part of the brand.
And people will say, oh!
Let's say a student, a friend came by to your
headquarters and they will say hey!
Dan, you own a Porsche!
It starts a conversation, how do you like the car?
Well, let me talk to you about the Porsche principles.
So a few things, a small little gift, a nice little
box, a thank you letter, a certificate you can
print for a couple dollars, a simple blue book.
Just imagine how much it takes to do this,
it's not a lot, but it takes my buying experience
to a whole new level and that's why
when you buy from different brand, don't just buy,
don't just be a consumer, in my book, F.U. Money,
I talk about this, the two types of people,
you have consumer or promoter.
If you always just wear the consumer's hat,
you don't see anything.
But if you wear the promoter's hat,
what are they doing?
How are they selling me?
How are they doing their marketing?
How are they doing their customer appreciation?
This, just from this alone, you'll learn
a lot from me, versus oh, here's some cool shit.
Here's some stuff, here's some stuff.
You can learn a lot from this.
Now, if you want me to do more unbox videos,
comment below and let me know, I get cool shit
in the mail all the time.
All the time.
If you don't know it, you know that I have a huge
collection of the whole toys and Marvel collection
and super heroes.
You want me to make some of those?
I'm happy to make some of those.
Again, it's all part of my life,
what I like, my hobby, right?
If you wanna see more, comment below.
Any other questions about some unboxing videos,
also comment below.
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