We're going to dive
into the exciting world
of content
marketing today.
If you're a beginner
and you wanna know
how content
marketing can help
you build your business
and your brand,
then you come to
the right place.
and whether you're new
here in the channel
or maybe
see me
for the third time
here on YouTube,
which I think
might be a sign,
then make sure to hit
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every time I release
a video like this
to help you
level up your online
marketing.
So what is content
marketing?
All right.
So let's get started
with the basics.
Content marketing
at the core of it
is helping you
to attract
the attention
of audiences
with your engaging
and valuable content.
I think it's a mixture
of art and science,
and I'll tell you
more about that later.
and it's
definitely bombarding
people with lots of ads
and selling
and offers
on your products
and services
every chance you get.
That's definitely
a key way
to actually
turn people off.
Instead,
you want to capture
your attention
with useful,
informative
and also
entertaining
information
to keep them
coming back for more
and to see you
as the go to source
and expert
in this area.
now that you know
what content
marketing is,
we need to
now also drill down
who your
target audiences
because it
doesn't matter
if you create the best
amazing content
in the world.
It was not right
for your target
audience
that either
attracting the
wrong people
with your
content online
or you just
wasting your time.
And also valuable
marketing budget
on creating content
that doesn't
actually work.
So with everything
in marketing,
it all starts
with knowing who
your target
audience is.
Do you
really have an ideal
type of client
or customer
that you like to serve?
Start from there.
And if you
have been in business
for some time
or maybe even
building your brand
for some time,
then you probably have
a lot of insights
and data
on the back of
who came to
your website previously
and who actually came
to your social
media profile
to check you out
and those who are
currently following you
and also seeing
all your content
along the way.
So you can use
all this insight
to see what's
currently working
with your
existing audiences
and how can you create
more content like this
on the ones
that they really,
really loved
to actually engage
with them further
and to attract
more audiences online
to come out to you
for information
like this,
and remember
to really think
very carefully
about the type
of challenges
and problems
that you can help
your audiences address.
So use those as a way
to prompt you
to create
better content
for them going forward,
because the more
laser focus
you are
with your audiences
on how you're speaking
to them.
On a personal level
through your content,
they will
then relate to
you much better
as a brand
in the long term
and you will be
front of mind
when they think
about products
and services
that relate
to your niche industry.
So how do you create
awesome content?
I want you to
remember that
content takes
many different formats.
It doesn't have
to be videos
like this one.
It can be a mixture
of blog posts,
podcasts,
infographics, e-books,
free templates,
free guides,
anything related
to content
that you can create,
that you can share
with your audiences.
That counts
as content marketing.
But most importantly,
it's created with
a purpose in mind
that the content
you're creating
is the right
format of content
for your audience
to consume
that continent.
So it really
is about thinking
what kind of content
am I going to create
for my topics
and also
what kind of format
makes sense
to present this content
in the best format
for my audiences.
but one thing
to mention here
is that a lot
of you guys
reach out to me saying
that I'm not
a video person
and I don't like
being from the camera.
And that's
actually okay.
If that's the case,
you should also operate
in other areas
that's near
as homogeneous.
So what I mean by
that is
let's say you're
a great writer,
then use our skill
to the maximum ability
that you have,
because then
you can create
amazing blog posts,
even on platforms,
let's say medium,
where there are large
audiences
who are used to reading
longform content
like a very long
blog post, for example,
on specific topics.
and you can use
that as a way
to grow your audiences
over time
based on your awesome
writing skills.
And there are
always areas
where we can
always improve.
So for myself,
I'm not a great writer.
I love making videos,
but the writing
is something
I'm working on
right now
and on ongoing basis
so we can
all have areas
we're working on
the background
while we're
creating content
in our current zone
and genius
while we can.
So in your content,
remember
to share
your expertise,
tell your stories
and be relatable.
And trust me,
you don't
fancy equipments
either.
You can get started
as easy as possible
with your smartphone
if you want to.
I talk about this
in my lessons
of the content
creator video
where I
essentially started
creating videos on
YouTube channel
with just my Samsung
phone back in the day.
And actually
one of my most popular
videos on the channel
was created
with the film itself.
It just shows
how you don't need
to have fancy tech
and also equipment
to create
amazing content.
At the end of day,
just be yourself
and your audience
would really
appreciate it.
so now that you have
a really clear idea
of who your target
audiences,
you also create
some amazing content
based on the format
that they
currently enjoy.
And also
you can reach them
on those specific type
of platforms.
Now what do you do?
Well, it's
all about promoting
that content
Because usually
with content marketing,
I believe
the best mix is 80%.
The effort
being put behind
promotion of
the content
and 20% being put
behind the creation
of the content.
The reason for that
is because in the day,
if no one's
seen your
amazing content,
then it doesn't
really mean
anything at all.
And all that
marketing budget
and time
you spend into this
will actually go
to waste.
with content promotion.
In my opinion,
social media
is your best
friend here
to get the best
organic reach
possible across
all of your channels,
to get your
content seen,
because these are
the platforms
where people
are hanging out,
looking for content
to actually consume.
So spread your content
across the social
media platforms
that your
target audiences
are actually
hanging out on.
Not every single
social media platform,
but only the ones
that really make sense
for you,
for your content,
also for
your audiences.
Not sure which
social media platforms
to use.
To know
my video here,
when I talk all about
social media strategy
and how you can craft
the perfect strategy
for your brand
and knowing
which platform
to actually hang out on
to attract
the right target
audiences.
I remember
it's not about one way
conversation.
Social media
is a two
way conversation
when your audiences
So make sure
they stay around,
to engage
in conversations
with them,
Join relevant
communities.
Look at relevant
hashtags are
in your current
niche right now
and have conversations
with other brands
and businesses
who are also
operating in your area
right now
is all
about collaboration
over competition.
So I'm a huge believer
in that
and I hope
that you also take this
into your own business
philosophy as well,
Because remember,
growing reach
is as much as growing
your relationships
over time online,
also offline.
And if you feel
like currently
I have zero
audience Lorie,
what should I do?
Don't worry.
We all start from zero.
I start from zero
in the beginning,
but eventually
with consistency
and hard work
and being there,
showing up
regularly for
your audiences,
you will see
growth over
time is about believing
and trusting
the process
and also
continually learning
from what
your audiences
are, preferring
to see over
time as well.
And I can't get through
a content
marketing video
without talking about
repurposing
your content.
So speaking of,
social media is
a secret weapon.
This is the other
part of it,
which is all about
repurposing
your content
everywhere.
don't let your content
collect dust.
The minute you hit that
publish button.
there's a really
great micro
content strategy
that I believe
has really helped me
to grow over time,
which is all about
leveraging
micro content
from Gary,
who showed a previously
A link to
in the description
below.
And basically
what this strategy
is all about
is that he talks
about how you can take
a pillar content,
which is let's say
one YouTube video
or one podcast
or maybe a keynote.
You deliver it
somewhere on stage
that's recorded,
or maybe it's
a blog post,
however regular
you do publish
your content,
you can use
his pillar content
to repurpose it
by chopping up
into smaller,
digestible pieces,
which are called
micro content
across different
social media platforms.
So repurposing
that benefit
in different ways,
the first ways
that when you
repurpose it,
you're essentially
cutting down the amount
of working
to do
to create content
constantly
for different
social media platforms.
Now secondly,
what's really
great about this
is that
for those of you who
maybe want to
reach audiences
who consume content,
other formats,
let's say, for example,
I could turn
my YouTube video
in this one
into a podcast episode,
which is also
reachable.
Now, two audiences
prefer to listen
to audio podcasts
rather than
watching a full
length video.
so these are
different ways
that I repurpose
my content
into different formats
that my audiences
can actually enjoy.
And Lesley,
they prefer a
specific kind of
content format.
You don't have
to go extensive
as this,
but over time,
as you build
your skills on
how to repurpose
your content
or even leveraging
some of amazing A.I.
tools
I talked about in this
two video here,
then you can actually
use these tools
to help you create
more content.
Foster and comment
on your production time
and also costs
over time.
By the end of
day, stop
being creative
and get the
maximum mileage.
All your current
existing content
is about
working smarter,
not harder.
Right?
And next,
when you think about
now that we have
all this content
out into the world,
how do we know
which ones
are performing
and which ones not?
and that's
where analyzing
and optimizing based on
your data
is so important.
so these are actually
the secret sources
that takes your content
marketing
to the next level.
make sure
regularly keep an eye
out on your data
to see what's working
and what's not.
places like Google
Analytics,
your social media
Insights section.
Within all
the social
media profiles,
are you currently half
where your brand
and your business,
as they say right
data is and you oil.
So by having data
insights behind
where
your audiences are
preferring right now,
that really gives you
so much firepower
to actually use
on how
to create content
that people
are loving more of
going forward.
and remember
your content marketing
strategy is an ongoing,
evolving document.
It doesn't actually
stay static
at the end of days
by using these data
to feedback
into your strategy
to meet that
constant improvement.
So
we cover a lot today.
But before we wrap up,
I want to remind you
that content
marketing and content
creation
is a constant process
and evolution of you
and your brand
and your business.
Over time.
And one thing
I love to say
is that everything
in life, in business
is a long term game.
And something
I learned from Simon's
next book,
That Infinite Game,
which I
highly recommend
you checking out.
It take time to build
audience
and also see results.
So don't
get discouraged
if you don't see
your content
becoming an
overnight sensation.
It happens
to all of us.
Keep creating,
stay consistent,
show for your audiences
and you will see
results over time
So that's a wrap
on this content
marketing crash course.
There are a lot
of other videos
on my channel
that you can check out
all around
digital marketing
and social media,
and I hope
that you enjoy
watching those.
At the end of the day,
I hope that this video
has given you
the confidence
to dive into the fun
world of content
marketing
even any
questions on this,
or maybe
want to share
your content
marketing journey,
drop a comment below
and let me know
what you're
currently
building towards.
make sure they hit that
like button.
If you'd like the video
and also subscribe
to the channel
and hit the
notification bell
so you get notified
every time I release
a new video like this.
until next time.
I can't
wait to see you.
Level up your
online marketing.
And this is
one of the key ways
I currently leverage
YouTube my business
in the sense
that YouTube
is actually
my evergreen
content hub,
where a lot
of my content
that people are
searching for,
like the key questions
they're asking for
in social media
and digital marketing
are being picked up
by the search engines
and they're actually
coming to my website
because of it
over time.
And I'm actually able
to grow my email list
as well as growing
the organic traffic
on my site, people
inquiring about
my services,
my workshops,
my courses
and is a great source
of all these
come into my business
at the moment
because of
content marketing.
one thing
I do want to
talk about here
is that one of
the benefits
of currently
creating video,
if you do currently
love video,
that's great
is that you
can then repurpose
your current long form
video like this YouTube
video here into shorter
digestible vertical
video pieces
that you can use
pretty much
on every
single platform.
So LinkedIn,
Instagram, Facebook,
Even Pinterest now
takes these short form
vertical video content,
which is
fantastic to see.
So that really cuts
down the amount
of working to do
when it comes
to repurposing
your video content.
and this is
where you don't
see that
behind the scenes
of content marketing,
where you creating
this continuous
learning loop
to learn from the data
to feedback
into your content
to make even better
for your audiences over
time.
is all about
trusting the process.
Remember that
every single step
you're taking
towards creating
that amazing content
for your audiences
is one more step
compared
to many
other competitors
in your industry
who are not doing
the same thing.
and remember
the other benefit.
Content marketing is a
you will get found
organically
over time online
because of the
different keywords
you're currently using
that your audiences
are also searching
for Right now,
there's another benefit
that you will see,
which is another
great way
to get free traffic
and audiences
to come to your website
to learn more about
you and your brand,
who ultimately
might become your
customers and clients.