- Hello.
In this video I'm gonna teach you marketing tips
that are gonna change your business.
Seriously, I mean it.
I'm James Sinclair, I've been running businesses
for the last 15 years now, I've got over 400 staff
and we turn millions of pounds in sales
each and every single year and all this experience
helps me to teach you how to grow your business.
Let's get into it.
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Let's get into it.
See, look, I really wanna come up with some top tips
to help you grow you business and I wanted to actually
teach a strategy rather than tips really.
When people understand this, they really start accelerating
the efforts they put in from their marketing
so I'm gonna bring on my flip chart right now,
I'm gonna stay on shot but here it is.
This is the fastest way to improve your marketing
if you follow this methodology.
So let's have a look at this.
It really follows this M, M, M.
And for those of you guessing at home
maybe you can guess what it is?
It's market, message and media
and we wanna be going in this direction.
And what most people do is they go in this direction.
They think of the media, then what their message is
and who their market is and this is
absolutely, crucially dangerous.
If you can get in the right way round of thinking about
who your market is, what's gonna be your message
to your market and then what media do you use?
If you go back to the 60s and 70s, the 80s,
if you wanted to do a TV advert that would've
cost you a lot of money, it would've took you
a lot of time and effort to get onto that media.
Now it's so easy to get onto media,
I mean literally, you think oh my God I need to
post something on Instagram, I need to put a
Facebook post out there, I must put something on LinkedIn,
I've gotta Twit someone,
I've gotta put something on YouTube.
It's absolutely disastrous.
The way I think about it is think about, right,
who is my market?
I try not to think that any media is possibly available,
just forget media, get it out your head,
I think who is my market?
What is my market?
What's their average customer value?
What'S their lifetime value?
How much do they earn?
What do they look like?
What do they like spending their money on?
What's their pain point?
How can I solve their pain points?
How can I be you, you, you rather than me, me, me?
Most people in their marketing it's all about
look how great I am, look how great my company is,
look how fantastic our business is,
how many bloody years we've been trading.
No-one cares about that stuff.
Think about what market really want and
what pain can you solve.
What tablet can you provide to them to
take their pain away?
So always think about your market.
Spend most of your time working out where your market is,
what they look like, what they do.
Then a really powerful message.
When it comes to the message we wanna be thinking about
the very simple AIDA formula.
So this is how we can get attention,
this is really the most important thing.
If you watch my videos, I bring you straight in.
The first thing I said at the start of this video;
in this video I'm gonna teach you some marketing tips
that are gonna help grow your business faster,
I opened it up to try and get your attention.
I didn't say hi, I'm James Sinclair,
I'm fantastic, blah, blah, blah, then get your attention
by saying here's some marketing tips that I wanna show you
to grow your business, no, no, no, no.
I wanna get your attention first,
then I'm gonna keep your interest by telling you
about me and why you should listen to me
because I've done this stuff before.
That's the right way round.
Then we need to get people to make a decision
or have desire for the stuff you've been
saying about up here so, yeah, I like this guy,
I've got a decision that I wanna listen more.
And then a call to action.
So my action on here is if I want someone to buy
one of my books or come to one of my seminars
or watch more of my videos.
So I follow this how can I get their attention,
how can I keep their interest,
how can I get them to make a decision or a desire
to listen to more or want more
and then how can I get them action,
how can I get them to action on our marketing?
And I think about videos, sales letters, emails,
everything using this AIDA formula.
So what message do our market want to hear?
How are we gonna get the message to the market?
And then lastly; the media.
If I'm selling insurance, I don't wanna put it on Instagram,
I wanna put it in Facebook business groups or
I wanna put it on LinkedIn.
I need to think about the right media.
If I'm selling funeral services I wanna make sure
that I'm going into the right places of people
that are nearly dying.
Finding magazines, maybe a magazine called I'm Near Death,
yeah, I wanna be in that magazine.
So make sure you choose the right medias and
don't be scared of niche medias, niche medias,
tiny medias that have got a audience that really
deeply get involved rather than really broad.
So that's the right way round and if you use AIDA
and you use market, message, media you're really
gonna accelerate the use of your marketing
faster and quicker than ever before.
I hope you really liked this video,
if you've got anything you think hmm,
I don't agree with you James,
I've got something I disagree here,
hit the comments below, make sure you hit subscribe
and you'll find out about great new videos that
we're bringing out to help grow your business.
Thanks for watching the video, really hope you enjoyed it.
Now help grow your business.
Don't forget you can watch more of my videos
by clicking here and don't forget to hit subscribe
to the YouTube channel by clicking this button right here.
It gets better than that because you can come and see me
at one of my seminars to help grow your business.
All the details of how you can get to one of those for free
is in the video description.