- Hey guys, in this video,
we're gonna be talking about how to sell to the right people
at the right time, without being slimy or sleazy.
If you don't like selling, then this video is for you.
- Let's do this!
(air whooshing)
- Hey guys, if you want to grow your business,
then you're going to need to sell proactively all the time.
I know it can be tough, especially when you're a nice person
and all you want to do is just help people out.
And I know that you watching.
I know.
I can tell that you're a nice person,
but you've just gotta get over this thing about selling.
Okay?
Because if you want to grow your business,
then you need to sell all the time, okay?
It's a thing, it's natural.
It's all good.
You just need to get over it, right, Andrew?
- Yeah.
- What?
You don't sound very convinced.
- Well, I can't stand it,
when slimy salesman, just like force sales down my throat.
Like, I'll follow someone on social media
and then I'll get cold pitched.
I'll get DMed.
I'll get email, I'll have ads shipped at me.
- You want in?
(suspenseful music)
Buy my thing.
Buy it, you know you want it (laughs).
But it now.
Do it.
Buy.
Buy it.
Buy it now.
(lighthearted music)
- (laughs) Dude, is that what you actually think sales is?
- Yeah, that's what I think sales is like.
- Well, let me show you that from a different perspective.
What if someone came up to you in the street and said,
"Hey, Andrew.
"I wanna buy from you.
"Tell me more about your service."
Like, would you still see that as slimy
to tell them more about your product or service Andrew?
- Well, no, because in that situation
they've told me that they're interested.
- Oh, there you go.
Sales is only slimy and sleazy,
if you start to hard sell
to people who just aren't interested in the first place.
If you're talking to people who are actually interested,
then sales can be quite educational.
You're basically just telling them all the features,
the benefits, the options, like they want to know it.
It's just a conversation with purpose.
- So what you're saying is Pete,
I'm not scared of sales.
I'm scared of selling to the wrong person,
because if that person is the right person
to be selling to, then it's a lot less awkward.
- Yeah, exactly.
And that's the key.
It's no longer awkward if someone's already told us
that they're interested in buying.
You just having that conversation with them
that they already want.
So all we want to do, if we need to sell forevermore,
is just find out who in our audience
is potentially interested in buying.
And that way,
we can go and have those sales conversations proactively,
we follow up with the right people at the right time.
- All right.
That sounds good.
But how do we do that?
- Well, do you remember when,
Janet Murray once did that behind the scenes tour
of her membership?
- Mmhm.
- That was pretty cool.
She basically invited people from her audience
into a Zoom room for a tour of her membership site.
- Right, great idea.
We do love Janet.
- We do.
And this is really clever,
because it's not a particularly
salesy post to put out there.
It's just the, "Hey, if you're interested,
"come along to the store."
It's not hard sell, hard sell, hard sell.
So Andrew, you'd be comfortable posting about that, right?
- Right.
Exactly.
- So then the people that do join
that behind the scenes Zoom tour
are people who are clearly interested in potentially buying.
They're interested, they wanna have that sales conversation.
And therefore, it's okay to have that sales conversation,
and follow up with those people.
What they're essentially doing is raising their hand
and saying, "Hey, I'm interested in buying.
"I'm in the market to buy, tell me some more."
- And so what you're saying is
this allowed Janet to engage with those people
in a sales conversation, in a non-sleazy way.
All the people that came onto that tour
clearly had an interest.
Otherwise, they wouldn't have shown up.
- Exactly.
It's a perfect way to start
and engage with people who are interested in buying,
and having that sales conversation
in a non-slimy, sleazy way,
instead of just hard selling and bombarding,
and annoying people with sales messages all the time.
- Pete, this content should have a name.
- And it totally does.
It's called, "Hand Raiser Content".
(vocalising)
Hand raiser content.
And there's lots of different types
of hand raiser content that you can create
depending on your business
to start immediately seeing who in your audience
might be the right fit,
might be in the market to buy right now.
So you can start to follow up with them.
- I love it.
It's perfect because that allows me to follow up
in that non-sleazy way, because we know who was interested.
And because we know who's interested
because they've told us,
it takes around a lot of that awkward stigma around selling.
What other examples are there?
- There's absolutely tonnes.
So for example, wait lists is one of them.
If someone signs up to your wait list,
for your service or product?
Do you feel bad about telling them about that product?
No.
The stigma is gone.
Another one is following up with people
who watch a certain part of your videos.
Let's say you have a product or service
and you do a whole video demonstration,
or you show a case study or testimonial video,
and somebody watches for the full length of that video,
or even just half of it.
They're clearly interested
in finding out a little bit about your product
and you should totally follow up with them.
And with a windows of remarketing, you can totally do that.
The key is to consistently create content
that essentially creates these hand raisers
and gives you permission to sell and follow up.
This is really, really gonna help you in your business
to get more sales.
So we urge you to start creating more hand raiser content.
- Well let us know in the comments,
if you've got any ideas of types of, hand raiser content
you can create for your audience.
And if you're struggling to think of, hand raiser content,
let us know what you do in the comments
and we'll help you out.
- Now, if you're struggling to think about
what type of hand raiser content would be best for you
to generate leads and sales immediately,
then you wanna want to watch our exclusive online training,
how to generate leads and sales
through social media and content.
- Because in there,
there's tonnes and tonnes of more examples
of hand raiser content in action and how you can apply that.
And you can get access to that exclusive training
at no charge.
The link is in the comments
are over there in that YouTube card by Pete Ted.
Point to it Pete.
- It's up there somewhere. - Point, point.
(both laughing)
Not only is there tonnes of ideas for hand raiser content
in the exclusive training,
but there's also a step by step process
of how you take someone from cold, uninterested
to actually interested to buy.
And the six steps
to plug in the holes in your sales strategy,
that 99% of businesses fail at,
that's not a real start it's just for effect,
but a lot of you do.
- Andrew, did you know that 27.5%
of facts are actually made up on the spot?
- Pete, we are so clever.
- You think of hand raiser content
in the comments and until next time.
- I'm Andrew.
- I've been Pete (laughs).
- See you next time, guys.
(upbeat music)