For those who were waiting to purchase the iPhone 14 Pro series last summer,
the news that the USB-C port was finally installed on the iPhone 15
and that it was preparing to make a leap forward with a new design was reported.
But the iPhone 14 Pro rumors were enough to finish the johnber.
The fact that it will be a game changer with a 48MP camera,
the fact that it is preparing for satellite communication,
and the fact that new changes are visible in the notch area
were a clearer choice than the still uncertain iPhone 15.
However, the uncertainty of the production base in China,
which had been concerned, became visible and production was disrupted,
and some consumers who purchased the Pro series had to wait for more than a month and a half.
Problems with production facilities, increased costs due to inflation, endless wars and corona.
Here's 2023 this year, I'm facing the view of the game recession.
In this situation, Apple prepares
and the key strategy is the maximization strategy of value consumption.
Today, smartphones are deeply embedded in our lives.
Taking, sharing, and communicating photos
and videos has become a daily routine for everyone,
and smartphones have become a device that becomes the center of such daily life.
Accordingly, Apple is preparing for more people to approach the new iPhone.
Then, I will summarize the information of the iPhone
15 that is currently on the market to see what Apple is preparing.
When it comes to Apple products, what comes to mind is the all-in-one aluminum
unibody and the non-magnetic stainless steel of the advanced iPhone after the release of the iPhone X,
but Apple wanted to apply titanium to its products first than anyone else.
A titanium body was applied to the PowerBook G4, the 1st generation model released in 2001,
but at the time it weighed more due to lack of technology, and the case was rather brittle
and the paint peeled off easily.
. However, Apple has continued research on the application of titanium,
titanium alloys and hybrid plastics,
and whether or not titanium is applied to the iPhone 14 series
has been the biggest issue in the iPhone frame material.
However, it did not apply to the iPhone 14 series.
The biggest reason here is that the patent for coloring the titanium surface,
which Apple registered for a patent in November 2020,
was delayed, and the patent was filed in October last year.
Accordingly, Apple is now aggressively planning to apply titanium to not only the iPhone,
but also the iPad and MacBook series.
The thirst of those who have been waiting for various colors of the Apple Watch
Titanium model seems to be quenched soon, and above all,
the industry believes that titanium adoption will be very strong
for the iPhone 15 Pro Series.
The feature of the iPhone 15 series is that the dynamic island,
which was applied to the previous iPhone 14 Pro series, will be expanded to all models.
And it seems that the existing corner edge part will change into a round shape.
However, it is not applied round to the side part like the existing iPhone X.
The side part is expected to lead to a flat shape as before.
It is expected that the volume
button will be mounted as a solid state button in the iPhone 15 Pro series.
The solit state button is a force feedback method that gives the same effect
as if the button was pressed with the taptic engine
depending on the time it is touched without physically pressing the button.
Adoption for existing iPhones has been considered a few times,
but adoption of the iPhone 15 Pro series is predicted to be very powerful.
This year's iPhone series will also be released in the same
6.1-inch iPhone 15 general model and 6.7-inch plus model as in the previous one,
and will be equipped with the same LTPS OLED as the previous one.
The iPhone 15 Ultra, the new name of the iPhone
15 Pro and iPhone Max, will be equipped with LTPO OLED with a refresh rate of 120Hz.
Last year, the standard and pro model displays had a high proportion of Samsung supplies.
This year, the ratio of BOE's volume to the general type was set very high,
and some deliveries are scheduled for the pro model as well.
Accordingly, as last year, Samsung, LG, and BOE are planning to supply, but this is not confirmed.
Last year, there was a precedent in which BOE prepared for delivery,
but most of the canceled shipments went to Samsung due to quality problems.
At the time, the delivery date was delayed at LG in the early days,
so this quantity also benefited Samsung.
However, since BOE will deliver a large quantity of goods this year,
there is no need to worry about quality or defects at this time.
We will inform you once again when the news of the delivery confirmation arrives in the summer.
There were a lot of people who were worried about the A17 mount
as the news of the success of the 3-nano fair at TSMC was delayed this year.
As it entered mass production at the end of last year, the iPhone 15 Pro Series is scheduled to mount a new A17 chipset.
However, in the academic world, there has been a view that competition for semiconductor ultra-fine processes
will reach its limit at the 2-3 nanometer stage,
but A17 is known to have no significant performance improvement compared to its predecessor,
but power efficiency is expected to improve by about 35% It is becoming.
In the case of RAM, the basic model
is expected to be equipped with the same 6GB of RAM as the previous model,
and the Pro and Ultra models are expected to be upgraded to 8GB.
Last year, LPDDR5 RAM was applied to the pro model for the first time, and Samsung and SK benefited.
The iPhone 15 series is the same
and a capacity upgrade is expected in the Pro series.
Now, the camera of the new iPhone, which Apple actively works on and markets every year,
has taken a step forward by upgrading to 48MP from the previous one, but as the number of pixels has increased,
the lens size and thickness have become larger.
However, it is known that this year's iPhone
15 Pro series will be equipped with a periscope folded zoom
so-called periscope lens to improve the zoom function and alleviate a lot of popping.
The lens has been upgraded from the existing 7 elements to 8 elements, and
together with the camera module, LG Innotek is scheduled to mass-produce it from March,
and the camera's core sensor is scheduled to be supplied by Sony,
so there is news that the dynamic range will dramatically improve.
More than anything else, this year, the iPhone
15 general model will be upgraded to the 48MP camera that was applied to the iPhone 14 Pro series.
There are also rumors that one more lens will be added to the iPhone 15 Ultra model,
making a total of four lenses, and it is also said that the front camera can increase from one to two.
As Tim Cook has also revealed a partnership with Sony,
the camera sensor leader, which has not been released,
it is expected that the iPhone 15 series will further emphasize camera performance.
Now, finally, the USB-C type charging terminal is expected to be applied to the iPhone.
However, Apple has recently applied very aggressively for various patents
related to wireless charging,
such as a patent that enables two-way
charging and a patent that enables mutual charging between Apple devices.
. However, both the general and pro series of the iPhone 15
to be released this time will be USB-C type.
The colors of the iPhone 15 are expected to be applied in the existing colors of midnight,
starlight, and red, and blue and purple colors may be changed, and the iPhone
15 Pro and Ultra models will retain gold,
silver, and space black colors, and the existing deep purple color
It is expected that this change will take place.
There is no information about the color changing yet.
We will let you know at a later date when the content is added.
The Iphone 15 series is scheduled to be released in September as before.
However, as the pandemic continues,
it is unknown whether Apple will hold a live event.
The release in Korea is likely to be released on October 6,
the first Friday of October, like the last iPhone 14 series.
The exact schedule may change depending on market conditions.
Now, this is one of the most important details.
Apple is in the process of suppressing
and reducing unit price increases in the supply chain as much as possible,
but it is observed that the iPhone 15 series
is in the direction of maintaining the existing price
by adding a dynamic island and a 48MP camera.
there is. As a result, the iPhone 15 series is expected to increase to $ 799, iPhone 15 Plus,
$ 899, and iPhone 15 Pro series, an increase of $ 100, to $ 1,099 and Ultra $ 1,199.
The Korea Institute of Finance's forecast for this year's exchange rate is 1,233
won in the first half and is expected to rise to 1,378 won in the second half.
As a result, the price of the iPhone
15 series in Korea is expected to be similar to the existing price,
and if the pro series is raised by $ 100,
the starting price is expected to increase by about 120,000 to 130,000 won.
Many people who like the small version of the iPhone ask about the news about the iPhone 15 mini.
As the iPhone SE series project is folded for the time being,
the romance for the mini series seems to be growing.
However, from Apple's point of view, it seems that they will be more sold out in the Pro series
that they can not sell because they do not have it.
In particular, it seems that it will be difficult to see the mini series
with the SE series for the time being,
as they have a strategy to raise the ASP while upgrading the Max series with the name Ultra.
Well, this year, too, it is expected that
a lot of attention will be drawn to the Pro Series.
In particular, the ultra model
is expected to attract greater interest by raising the iPhone's rating
even further due to the naming change.
Accordingly, it seems that Apple is also concerned about upgrading the general model.
For those with an iPhone 12 series or lower, consider purchasing it,
and for those with an iPhone 12 series or higher,
it would be nice to consider upgrading after Apple
trade-in and used sales.
Since there is still a lot of unconfirmed information,
it would be nice to think that we are preparing for an upgrade to this extent,
and we will tell you again as soon as we secure additional information.
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