what's up everybody I'm Mike Arce welcome back to another episode of the
GSD show and you can probably tell but I'm in a hotel room right now as I am
traveling throughout the country we're actually doing 13 flights in six days I
think was like 29 or 30 Uber's that we're doing to go visit
fitness studios that we work with all over the all over the country and it's
been really great but we had to get this episode up and so what we're actually
doing as a special treat is we are taking one of the videos from our
Loudoun or virtual training program it's a how-to video for you and we're
releasing it as an exclusive GSD episode this was a really cool video that we
shot and it was really around the mindset of marketing that I've noticed
the top 5% of the fitness videos and business owners in general really have
when they look at their market and they look at their advertising you know how
the whole thing really plays out so I want you guys to enjoy this episode it's
an exclusive episode we probably won't do one like this again where we're gonna
release one from the vault but I wanted you guys to be able to have
something we want to stay consistent and I think it's a great great lesson on how
to look at marketing it's a great lesson that I learned along the way too so
enjoy the episode make sure you like comment make sure you subscribe if you
do want to see more trainings like this one you can go to what is LR VT comm LRV
T stands for louder more virtual training so what is LR VT com enjoy the
episode you know when it comes to marketing I feel like the expectations
have been set really really high in a short term and almost ignored on a long
term
you know if you bought a house as an investment for it for a reason right you
may you don't even care if you got 10% or 15% of the house in three or four
years in fact you might call that a win if you invest it in stocks and you got a
10 percent return over the course of a couple years actually pretty happy with
that win if you invested in real estate that you're literally getting passive
income of eight percent over the course of a year you're considering that pretty
good when it comes to marketing for some people for some reason people want like
the million percent return and it doesn't really make a lot of sense in a
short term a lot of times people overestimate what they what can be done
in a year and they underestimate what can be done in 10 it's very popular
quote that I love and it's so true because in your first year if you're
really just doing marketing the right way right now your mindset shouldn't be
how do I make so much money in this month of November it's not about that
it's looking two quarters ahead three quarters have had four quarters ahead
what's your goal for the year okay our goal is this so over the next
year we want to ultimately accomplish this and for five years we want to
accomplish this so how do we develop a foundation for all of that so let's say
right now you spent a thousand dollars in ad spend and let's say that thousand
dollars brought you a hundred leads and let's say you only closed five of them
are six of them in your first month chances are you probably have a lot of
sales worked if you watch the sales training in LR PT but you also want to
make sure that you understand that's opportunity because if I only closed
five or six but I got a hundred pieces of contact information
I've got about 94 to 95 other people I can continuously reach out to you while
next month I get a hundred new and every month I keep adding to that and it
compounds and over the course of a year we got a lot of people that now know who
we are and we know who they are and we continuously follow up so a lot of
people forget about December when they're in the month of November and
they totally forget July when they're in the month of November but in reality you
got to remember that marketing just like Fitness it's not about what can be done
this month it's when you have a big goal if you want to lose a hundred pounds but
Oh who's 200 pounds you're not thinking about November you're thinking about if
anything November of a year from now or two years from now and if you guys are
wanting to build an incredible something that actually is is fun to
work at and it's and it's effortless effortlessly growing because people are
excited to come in and they're excited to stay with you
that's a big big goal that's not easy to tackle in fact very few businesses are
doing it with that said you've got to have a bigger vision than just November
and really understand that with marketing your short term gains and
there's long term gains so short term gains there you're gonna make money in
month one you should if you're doing it right if you do all the stuff we teach
you in the marketing and advertising sections in lr VT you're gonna make
money in more in month one now are you gonna make enough money to where you'll
be able to change your entire life no not necessarily but what you will be
able to do is probably make it so that you have more marketing budget to work
with in the following month or it's easier to afford that marketing budget
in the second month because you have more revenue and in the third month
maybe marketing is free by now based on the new revenue that you've added right
and so little by little you're taking these baby steps towards something
really big and now you're looking at six months from now eight months from now
you're almost gonna find it hard to believe that you're spending three four
times as much on marketing and you're 510 times better at sales because you've
had more at-bats right if you think about it if you only have four or five
people to pitch every week you're not getting nearly as much practice as a guy
that's got about twenty or twenty-five and so if you're actually doing
marketing and advertising the right way you're not only getting better at the
marketing advertising you're getting better at the sales and because you have
more members you have you're getting better at the retention you're getting
better at everything that comes along with it so when I when I talk about the
mindset of marketing don't think short term you are not in business to be a
short term thinker you're in business to be a big thinker somebody that's looking
at the big picture and marketing is a huge part of that big picture so make
sure you don't discredit all the opportunities that come with it in the
long term by thinking only in the short
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