-Took 15 and a half years of business or entrepreneurial struggle.
-23 Youtube channels. -It was good in that there was kind of a pathway laid out for me.
-On that channel, it averaged probably about 10,000 a month. -Good heavens.
Okay, so we're talking a little bit about you
setting up and starting your own business. Did
you know how to do that? Did you know what steps to take?
-Well, because I did the six years with world financial group, they kind of had the business
structure. It's kind of like I stepped into a franchise. They had the products, the programs,
the marketing materials. So, I just had to act, I had to cold-call. I had to knock on doors or
ask people for referrals and learn how to give presentations and learn how to do paperwork.
It was good in that there was kind of a pathway laid out for me and then I just had to to follow.
There was training you know, there's trainings on how to... Yeah. So, I mean I admit when we
talk about MLM there's a very negative stigma and if somebody were to call me with an opportunity
I'm like, "Oh, is this going to be an MLM pitch or whatnot?", because I feel like I'm beyond
that and now that's pride again. But I do have to give credit that I learned how to run a business
by working as an independent contractor in an MLM. -Wow. -It's yeah, I mean, I had my in my college
years I had that sales job. So that was really good to get me out knocking on doors and following
a script and having that script work and just really learning the psychology of sales and then
being on my own. Learning how to have everything dependent upon me not a guarantee because there
was no guaranteed paycheck. You know, there were months where I made zero. -But when you're
talking about that I automatically think you're a latter-day saint.
Did you go on a mission? Were you a missionary? So, you had those two years as well. Did you find
that that helped inform sort of your future you in those ways or was it more the actual
day-to-day secular work of financial stuff and selling things? -Good question. I separate
them a little bit because I
didn't have to worry about money. Money wasn't a concern as a missionary.
You know, that was actually paid for by my grandpa as well. So my time out there
we were just out there teaching and spreading the gospel. I didn't have to think about... -Finances.
-Yeah and how am I going to make ends meet. So, being a part of world financial group now
there's income-focused. -But you do learn how to self-discipline and goal setting
and planning and accountability and follow-up and reporting.
I mean, all of that is it can be replicated in other settings?
-Oh yeah and I would so I fully agree with that 100 agree that definitely, I learned
a lot and grew a lot from that and as much as I might criticize my degree at BYU. I have a degree
in human biology. What am I going to do with it? -Yeah. -But taking all those tests and
the experience of learning and applying it and
just learning how to learn is obviously something that's going to serve me the rest of my life.
So, definitely, those are helpful things. I don't regret
going to BYU and I certainly don't have any regrets about my mission but there was still a
lot more to learn because it took 6+1+8. I just got to get that number.
-What is it? -Is that 15? -No, 7 it's 15 and a half, 15 and a half years
before it took 15 and a half years of business or entrepreneurial struggle before I finally
like got out of debt really took that financial stress off and that's a lot of lessons to learn.
That 15 and a half years on top of college and mission. -You kind of stumbled on
to the idea of doing Youtube things or I mean did someone introduce you to that? I mean,
in other words, how did you come up with the idea that is now your business today where you're doing
very well? So, we started selling websites and in the previous sales job I learned about
search engine and optimization so we started optimizing the website so they'd rank on google.
We started putting videos on the web pages and that would help them rank higher on google
and after a while of doing this, I noticed, "Wait a minute, these how-to videos that we're
putting on the website are actually getting 50 times more views on Youtube than this entire
page ranking number one on google", so, I follow results and even though we had this system fully
flushed out of how to get these pages ranked on number one on google the results were bigger
over here and it was much simpler. So, I just shifted and that was probably eight years ago
that I started making that transition. I had this vision, I knew it could be done but I didn't have
a track record of success. Youtube was now brand new to me it didn't have that track
record. I'm like, "But we've got to go big because we'll get big results." So, I mean
you kind of know the story I found first Kris Krohn.
We partnered together on the channel. He did not pay me for my services because
I couldn't sell it to anybody at that level. But we partnered on the channel,
the channel took off and it succeeded and then other people now I could sell my services to
because they saw that track record. -Right. Because that has to be a compelling sales point
to be able to say, "Here's where we started. Here's where we are today",
and tell us a little bit about that. I mean, numbers-wise in terms of subscribers
or views and then also just dollar-wise. What what was Kris pulling in or what how is it going?
So we started the channel at zero. You know, brand new channel no subscribers and this is
him talking about. -Real estate investing. -Real estate like flipping or just...
Is that sort of the main thing people do the main? He talks about a lot of things now but the main
thing that he talked about was how to buy a single-family home and rent it out and
keep it for five years and you know so that was the main strategy. But he had talked all about
the ins and outs of that and my hope at the time we were partners and he had a company that was
kind of like an MLM. That if we got leads then I could get commissions from his sales and whatnot.
That ended up not being really... It didn't really pan out.
But that channel actually on for Kris business actually changed and he ended up
you know at one point we were really bragging that he was making like six hundred thousand dollars a
month just from Youtube leads into the business ad revenue. At that point is whereas I was
making money and I made you know my most on that channel is 18,000 in a month. So just being able
to show people, "Look, we actually can make ad revenue even much more important than that
you can make business revenue. Look what Kris is doing." I had some other examples that I was just
showing, "Look what we've done, how we've done it. Look how simple this is compared to
what other people", like we could and talking about the number of subscribers
if I'm remembering correctly and these are just guesstimates. But we only had like two
or three hundred thousand subscribers and he was making six hundred thousand a month in revenue.
That's not common. To be able to make that type of revenue on Youtube other another
channel that I'm familiar with that was more for entertainment, they were making that same amount
of money. I know they were making half that amount of money. -With 10 million. 10 or 11
million subscribers. -And that was all just the ad revenue. -It was ad revenue sponsorship.
-So, yeah, the real genius is using Youtube as a marketing tool
for your business. -Right. -Oh and by the way,
here's a tip. Here's a little something for you Nate. Here's 20 grand a month just from an
ad revenue. -On that channel, it averaged probably about 10,000 a month. -Good heavens...
-But that was kind of the story going to websites to SEO, to video, and like whoa
look what we can do on Youtube and I didn't really make money with it for a couple of years. So I
still kind of hang on to the website stuff. But as soon as that Kris Krohn and other
channels took off and now I had something to show for it like, "Look, my strategy works",
then I left all the website stuff in the dust and. -Yeah... So, you went from having Kris
to I mean how many clients do you have now? -We currently produce 23 Youtube channels.
-23 Youtube channels. So, they're coming here to
shoot and that's where they've all been coming. -Yep. -Basically and so... but there
many of them are east coasters so you're going to do Florida. You're
going to do a house in Florida. It's exciting. It's really exciting. So, having done all of that
what's the next iteration? Is there something else or is it just growing this?
I mean, where do you plan to go? -So... something that I haven't talked a lot about
is back in the website design phase where I got my customers were from LinkedIn. There was
kind of a loophole that I found in LinkedIn and I used it and it worked, I generated a lot of leads.
LinkedIn closed up that loophole and there I knew that there was another way I could have
done it but because Youtube had started
becoming so successful I just left LinkedIn behind.
But LinkedIn has been on my mind for a couple of years. I've been
interviewing LinkedIn experts to try and figure out like,
"Okay, what's your system? What's the formula?". Because I figured out this formula on Youtube
and I know that there is a formula for LinkedIn but all the LinkedIn experts up until recently
that I've interviewed pick their brain. Do you have a done-for-you service. There's just
that's nothing I haven't been able to find until recently. So, now, I've been actually figuring out
what the LinkedIn formula is and we're going to start all this stuff that we're doing for Youtube
it's actually going to be... Once I create the system it's going to be easy to start
translating that over to LinkedIn too. Because if for business to business b2b LinkedIn
is a great great place for lead generation. So, that's kind of the next phase.
Youtube is still growing. Youtube is still I think, let's say we get LinkedIn fully running
and Youtube is fully running. I think that that Youtube still has the higher potential
because Youtube has a promotion engine like no other. When you make a video that makes
Youtube money they promote it through the roof. Like the video that you and I
have been on that's gotten millions of views. It's like it's not that that was that great
of a video. -Come on. -It was just a moneymaker for Youtube
and it's gotten millions of views because of that. So, you just don't you don't have that on
on LinkedIn but maybe they'll maybe it will. But for the time being LinkedIn is still
an awesome lead generator and I also think that LinkedIn is a solution that will actually get
more short-term results. They might not be quite as big if you go two years down the line but
in the short term. So, anyway, that's what we're working on right now. -Oh nice. -So, your question
is Nate how come you're a hypocrite? -No, not a hypocrite. -So, there are a hundred answers to
your question. I am the best building cleaning coordinator on planet earth.
-Buy it and then own me because I love it so much. I never want to leave.