So we've been sitting on something pretty big here
at Put A Cup In It and we're really excited
to let our community be the first in on the secret.
* music *
Welcome back to our channel.
If you're new here, this is Put A Cup In It with Amanda.
And Kim.
Our channel's all about menstrual cups,
if you haven't noticed by the name.
If you're new here, make sure you subscribe
and also you can follow us
on all of our other social networks.
We would love that.
Before we make our big announcement,
we want to share a little back story.
As you may know, we offer a lot of menstrual cup resources
to help people pick the right cup for them.
One of which is our menstrual cup quiz
which has become pretty popular.
As of the time of this filming,
the quiz has been taken about 1.5 million times
and that is lot of quiz takes
and a really good sampling from both the quiz
and the feedback on the quiz
to get a really good idea of what people need from a cup
and also what they want.
One of the things that we were noticing
as we looked at that data
was that our top result was kind of hard to find.
It wasn't available in the United States.
Initially we tried to reach out to the brands
that were available overseas
to see if there might be some way
to get them distributed in the United States
for easier access,
not through us but through some connections we had,
just to try to get it available to people.
Eventually we realized that just wasn't going to happen
and we had to find another plan.
So we had an idea and we reached out to a brand
who we thought could help us.
Just to be clear,
we are not getting into the cup making game.
That is the last thing we want to do, actually.
We really love being advocates
and we love matching people with the right cup for them
which means we would never make our own
Put A Cup In It branded cup.
And we have so much respect for the brands in the space
who continue to innovate and listen to customer feedback
and create products that really work
and pretty much make it possible
for every person to find a cup that will work for them.
So instead of making our own cup,
we actually pitched our idea
for what we thought would be the perfect cup
and a cup that would fill a need we saw in the market
to a brand that we had a really great relationship with
and that company happened to be Saalt.
Introducing The Saalt Soft.
* crowding cheering *
And it comes in this beautiful gray
which is why we had this in grayscale
so that you could see it is actually so totally gray.
You get a cup.
And you pinch it to remove it.
And inside you're going to find really fun goodies like
our Put A Cup In It sticker which is awesome.
We want you to stick these in bathrooms
so you can tell people about the cup
because you now own a cup.
You want to tell everyone about it and vagangelize.
That was something we really wanted to do with Saalt
is include one of our stickers.
You also get a really beautiful bag.
The Saalt team did such a good job designing this
and you'll get instructions
and all the information you need on using it.
You can join the Saalt group
or you can join the Put A Cup In It group if you need help.
Put A Cup In It.
The Saalt Soft was designed in collaboration
with the cup experts at Put A Cup In It.
And that is us.
So now that we've got the exciting news out of the way,
we'd love to share with you some of the backstory.
When we pitched Saalt back in September in 2018,
they were immediately excited by the idea.
Once we got that feedback and they said,
yes, we're totally going to do this with you.
They sent us some test firmnesses for us to try out
and we knew exactly the firmness
that we wanted because we know what works best
in that category and based on some of the other
softer cups that we really like.
I should say softer, but not too soft
because there's definitely a difference.
We love soft-average and that's where this one falls,
into the soft-average.
Through these last few months,
we have been working with the Saalt team
on getting this all together
and going back and forth starting with the name
because we had to think of something fun
and we didn't want it to be confusing
or didn't want it to not be clear what the differences were.
So early on one of the contenders was Saalt Silk,
that just didn't quite have a good ring to it
and Saalt Soft is the winner, but it is hard to say
in regular conversation if you do not concentrate.
Saalt Soft.
Say that five times fast.
Saalt Soft, Saalt Soft, Saalt Soft
Saalt Soft, Saalt
I can't do that.
I thought that would be a lot easier.
Soft Saalt.
Saalt Soft, Saalt Soft.
The Saalt Soft comes in the same great sizes
and shape as the original Saalt cup,
but with a slightly softer firmness.
It's soft enough that it's not going
to aggravate people with sensitivities
like bladder sensitivities or severe cramping,
but it's also going to be firm enough
to open a little bit easier than a truly soft cup.
When we sat down to talk about colors,
somehow both of us just knew
that the cup was meant to be gray.
We were both thinking it and when I said it,
Kim immediately agreed.
We love black cups for stains,
but there's a lot of them available and we really love gray.
Combining gray with the Saalt vibe
just felt like a perfect match.
I don't even think we entertained the option
for other colors.
Like, this cup has always been gray
and it came out really beautiful, exactly as we imagined it.
I know it's hard to tell on this blue,
but it really catches the light
and you can see through it just a little bit
which is exactly what we wanted.
Last but not least, we'd like to talk a little bit
about bias and working with brands.
As humans, we're bound to have some bias,
but one of the beautiful things
about the work we do with Put A Cup In It
is that we're not bound by our own personal experiences.
The thing we really wanted to convey to you
in this announcement is that while now we do
have some sort of partnership with a brand that is,
and Saalt knows this and knew it from the very beginning,
that does not mean Saalt is our favorite cup,
nor does it mean that the Saalt Soft
is our favorite cup, really.
It just means that we know that the Saalt Soft
is the cup that's going to work for more people.
Our goals has always been to help people find a cup
that will work for them and we really think
that the Saalt Soft is going to help
open that up to more people.
Of course it's not one cup fits all
and our quiz and community are still here
to help you find the perfect cup for you.
On a slightly unrelated, but equally amazing note,
during this whole process, Saalt got the exciting news
that they were going to make it onto the Target shelves,
which you may have seen by now.
It's a big step for cups.
There are several new brands on the shelves physically,
it's really exciting.
The Saalt Soft is not on Target shelves now
and it might not be in the future, it might,
but you can find it through Amazon,
through the Saalt e-shop,
through some of their other boutique retailers,
and we are just really excited that it is now out there
and as of this video publishing
you can go and buy it and try it for yourself.
We love this soft-average cup and we're so excited
it's going to be an option now in our quiz.
We will have a review of the Saalt Soft coming up,
so stay tuned.
If you aren't a subscriber yet, why not?
Hit the subscribe button right now
and be sure to turn on notifications too.
You can also join our community
which is the largest cup group on Facebook.
Just search for Put A Cup In It community
or click on the link in our description.
We can't wait to see you there.
Saalt Soft, Saalt Soft.
The Saalt, Saalt.
Saalt Soft, Saalt Soft, Saalt Saalt.
Fuck this fucking fuck.
Educationers.
* laughs * Shit.
Once you put it in your, once you put it in,
put a cup in you.
Once you put a cup in you.