>> Fiona: WELCOME BACK TO "SA
LIVE."
WELL YOU WANT YOUR DAD TO FEEL
GOOD THIS FATHER'S DAY IN HIS
OWN PAIR OF CUSTOM FITTED SHOES.
MARCUS IS HERE TO SHOW YOU SOME
ONE OF A KIND SHOES YOUR DAD
WILL LOVE.
AND YOU GUYS ARE HAVING A
FATHER'S DAY SALE.
>> ANY CUSTOM PAIR OF SHOES THAT
YOU ORDER FOR DAD WE'RE GOING TO
INCLUDE THE CUSTOM FITTED BELT,
CUSTOM HANDMADE, HAND COLORED
FOR FREE AT NO COST.
THAT'S $165 VALUE.
>> Fiona: THEY GET THE SHOES
AND THE BELT FOR FATHER'S DAY.
>> ABSOLUTELY.
>> Fiona: OKAY.
THERE'S A REASON FOLKS SHOULD
COME TO YOU.
>> ABSOLUTELY.
IF YOU HAVE EVER SEEN DAD COME
HOME OR YOUR SIGNIFICANT OTHER
COME HOME FROM WORK, FEET
HURTING, BACK HURTING, IT WAS
PROBABLY BECAUSE HE WAS WEARING
SOMETHING THAT LOOKED LIKE THIS.
THIS IS YOUR STANDARD DEPARTMENT
STORE SHOE.
IT'S EASY TO BUY AND VERY CHEAP.
BUT YOU'RE CHEATING HIM OUT OF
COMFORT THROUGHOUT THE DAY, OUT
OF LOOKING THE BEST HE POSSIBLY
CAN.
THERE'S ABSOLUTELY NO SUPPORT TO
THESE SHOES.
THE LEATHER ITSELF IS DULL.
THIS IS THE PERFECT REASON FOR
WHY YOU SHOULD PUT HIM FIRST AND
GET HIM THE RIGHT FOUNDATION
SINCE HE'S THE FOUNDATION OF
YOUR LIFE.
>> Fiona: ABSOLUTELY.
>> YOU PUT THESE TWO TOGETHER.
LOAFER FOR LOAFER.
WE'RE TALKING ABOUT BEAUTY,
DETAIL, AND DEFINITELY SUPPORT.
ONE OF THE BIGGEST DIFFERENCE
BETWEEN OUR SHOES AND DEPARTMENT
STORE SHOES IS THE SOLE.
SO WE'VE GOT LEATHER ON ONE END
THAT'S GOING TO GIVE A LOT OF
SUPPORT AND CUSHION IN THE SOLE
AS OPPOSED TO RUBBER WHICH WEARS
OUT AND MAKES THE SHOE PRETTY
MUCH DISPOSABLE.
THESE SHOES CAN BE RESOLED AFTER
YEARS OF WEAR.
>> Fiona: IT'S AN INVESTMENT.
>> ABSOLUTELY.
>> Fiona: HAVING TO BUY DOZENS
OF THESE SHOES OVER TIME YOU
COULD INVEST IN A GREAT PAIR
THAT WILL HELP OF COURSE WITH
ANY BACK ISSUES OR WHAT NOT AND
WILL LAST.
>> WHEN CLIENTS PURCHASE SHOES
FROM ME I OFTEN TELL THEM THEY
WILL BUY ANOTHER CAR BEFORE THEY
HAVE TO BUY ANOTHER PAIR OF
SHOES.
AND IT IS PROVEN TRUE.
>> Fiona: WHAT DO YOU CLIENTS
TELL YOU AFTER THEY PURCHASE THE
SHOE?
DO THEY NOTICE THE SHOE?
>> ABSOLUTELY.
I HAVE CLIENTS WHO TELL ME THEY
HAVE NEVER BEEN NOTICED UNTIL
US.
PEOPLE WALK IN AND SAY WHERE DID
YOU GET THOSE FROM?
THAT BRINGS THE BIGGEST PRIDE TO
ME AND MY BRAND.
THAT IS THE PURPOSE OF WHAT WE
DO.
ELEVATE PEOPLE'S APPEARANCE AND
MAKE YOU FEEL PROUD OF THAT
INVESTMENT.
>> Fiona: ABSOLUTELY.
SO WHAT ARE SOME OF THE TRENDS
RIGHT NOW FOR MEN AND SHOES?
>> ONE OF THE BIGGEST TRENDS IS
THAT MEN ARE STARTING NOW TO NOT
BE AFRAID OF COLOR.
PEOPLE ARE STARTING TO ADD MORE
COLOR INTO YOUR ACCESSORIES AND
WARDROBE AND THEY'RE TRANSLATING
THAT INTO THEIR SHOES.
OFTENTIMES I GET GUYS COME IN
THAT ARE RELATIVELY CONSERVATIVE
AND THE FIRST THING THEY WILL
POINT TO IS THE BLUE SHOES.
>> Fiona: THE ONE RIGHT HERE.
>> AND THEY'RE BIGGEST CURIOSITY
IS HOW CAN I PULL OFF THE BLUE
SHOES?
COLOR IS IN.
REDS, PURPLES, GREENS, BLUES.
IT'S EASY TO WEAR THESE COLORS
IN A CLASSY WAY AS LONG AS YOU
PAIR THEM RIGHT WITH EVERYTHING
ELSE.
>> Fiona: WHAT IS ONE TIP YOU
GIVE WHEN THEY'RE TRYING TO PAIR
A POP OF COLOR WITH THEIR SHOES.
>> IF YOU'RE GOING TO WEAR BLUE,
STILL WEAR YOUR STANDARD KHAKI
OR GRAY TROUSERS.
A NICE SHIRT, NICE BLAZER, AND
THEN BRING THE BLUE BACK IN WITH
A TIE, BOW TIE, OR POCKET
SQUARE.
YOU KEEP THAT CONSERVATIVENESS
BUT YOU SHOW THAT PIECE OF YOUR
PERSONALITY AS WELL.
>> Fiona: JUST A SMALL ACCENT
TO TIE IT ALL TOGETHER.
>> ABSOLUTELY.
>> Fiona: YOU DO CUSTOM
ORDERS.
>> YES.
>> TAILORED DIRECTLY FOR THE
INDIVIDUAL.
>> I WANT THEM TO LEAVE WITH
SOMETHING SPECIFICALLY MADE FOR
THEM.
THAT WAY YOU'RE NOT SETTLING.
SETTLING IS THE WORST FEELING
YOU CAN HAVE WHEN YOU'RE
SPENDING MONEY.
I WANT EVERYONE TO FEEL THAT
EACH PIECE IS PERSONAL IDES FOR
THEM, THEY GOT EXACTLY WHAT THEY
WANTED.
>> Fiona: ONCE AGAIN, FATHER'S
DAY SALE HAPPENING.
TELL THEM WHAT THEY GET, AGAIN.
>> THEY'RE GOING TO GET A FREE
CUSTOM BELT WITH ANY PAIR OF
SHOES.
FEEL FREE TO BUY AS MANY PAIRS
AS YOU LIKE.
THE FIRST TEN PEOPLE TO CONTACT
ME ARE GOING TO GET A SHOE CARE
KIT TO GET WITH THEIR SHOES.
WAXES, BRUSHES, POLISHES,
EVERYTHING THEY NEED TO KEEP THE
SHOES LOOKING BEAUTIFUL FOREVER.