what's up guys in today's video we're
going to take a look at some of the
design differences between selling
print-on-demand T-shirts on Amazon merch
versus Etsy because I don't know if
anybody else has kind of stepped back
and taken a look but there really does
appear to be sort of styles that
resonate more with customers on each
specific platform so we're going to
evaluate that today let's get to it
so here is how I laid out my
presentation I have Amazon merch on the
left
Etsy on the right and in the middle I'll
put some products that I feel like kind
of toe the line between both platforms
and how you might go about designing for
uh one versus the other
so the first one that we're going to
take a look at is the nursing Niche so
you can see with Amazon merch on the
left we have
um and this is not meant to be
definitive okay but when you just kind
of scan through the best sellers we know
that um the bigger like Bolder designs
the ones that pop in the merch thumbnail
they tend to do really well also the
Vintage retro Sunset style designs we
know that those also tend to do well so
you can see there
um that's what's doing well on Amazon
merch also you're going to see a lot of
black t-shirts on merch because we know
if we make the black color available
that that's what's going to be um shown
in the primary thumbnail
on the right hand side here you can see
like I'm not saying again not definitive
but on Etsy you can get away with like
really simple designs right like a
little cursive spelling of the word
nurse with the heart
um underneath you have the with like EKG
and some you know some not like bold in
your face uh font but simple text you
know and it's not so big that it flies
off the shirt
um relatively straightforward relatively
simple and then in the middle something
that will work on both platforms you can
see
um kind of a neutral color scheme some
aspects that are the I don't know what
to call it like the Amazon merch Style
with the nurse or emergency kind of
spelling in the background and then the
uh simple word that's kind of overlaid
in the middle in a script font labor and
delivery or emergency uh nurse there let
me know your thoughts by the way I'd
love to hear what you think is there
such a thing as a different way to go
about designing for Amazon versus Etsy
obviously one big difference is that you
know on Amazon you don't get to really
do anything with your primary thumbnail
and on Etsy uh you can make any
customizations you want to that primary
thumbnail and I always say on Amazon
they you have to have the white
background which contrasts well against
a darker colored t-shirt so you see more
people selling the dark colored shirts
and I think on Etsy you know you can get
more light colored shirts anyways here
we go um Amazon merch left hand side
again utilizing pretty much all of the
design canvas space
with graphics with text
um you know the color schemes are more
bold and like almost like animations
that you could put on a web page or
something or on like a you know like a
flyer
um whereas on Etsy it's almost like a
little bit more muted a little bit more
cohesive
um in both of these examples the color
scheme was just a background colored
shirt and a foreground color without
mixing and matching a bunch of different
colors
and then there in the middle I thought
those two would probably work both on
Amazon and Etsy because they're both
like kind of bigger designs but also at
the same time uh simplistic in nature
not not like too vibrant
uh the next design is looking into like
black history month and you can see on
the left hand side again a lot of
different colors that pop really bigger
Bolder designs on the Amazon merch side
on the Etsy side here uh these are
designs they could probably do well on
Amazon just as well but again you're not
competing for all the attention from a
bunch of very similar thumbnails with
the exact same t-shirt uh with just
different designs overlaid you know
that's the Amazon side on Etsy you can
do whatever you want with your
thumbnails so you've got um designs that
again aren't trying as hard to scream
off of the screen and I think are just a
little bit simpler in most regards
in the middle you see like the
nutritional facts we know that can do
well on both websites and on the bottom
there text only design uh really just
two-tone I would say you got like a gold
gradient and then white text
um but you know I think those will do
well on either side
next up it's fantasy football designs
and on the left hand side for Amazon
merch you can see like again
um not afraid of mixing it up with some
crazy color schemes uh and that being
said on Etsy you could probably do the
same shirt I just don't know how many
customers go to Etsy over Amazon to find
like a funny pink unicorn I suck at
fantasy football shirt right
um on the right hand side though more or
less I would say almost like you know
geared towards like women wearing it you
know you even see like a woman in the
primary thumbnail at the top more
simplistic approach to Fantasy Football
you know and I always think like the the
guy side I mean I don't know I'm not
trying to make it about diverse girl but
obviously like if you broke down the
analytics for who's watching the NFL and
who's playing fantasy football it leans
more one way than the other uh and I
think of the guy side I think more of
like the the bottom left T-shirt with
the unicorn on the pink shirt that says
I suck at Fantasy Football you know what
I mean coming together on draft day
drinking some beers talking smack to
each other and on the right hand side
here under Etsy it's almost like the
opposite of that it's more like the hey
like I'm enjoying watching football but
I'm not getting crazy you know we have
this the the design version of that
where you know the top one just says set
your lineups with a football and it's
only one color scheme the bottom uh
they're actually like that design the
bracket Style Me versus you and then me
advancing I actually think that's a nice
simple design I really appreciate that
one and then the middle there
two designs that I think could do well
the one at the top obviously a bigger
design than most of the ones we've seen
on Etsy and the one at the bottom
they're probably like Towing the line
right in the middle of what would work
on either platform well in an optimal
sense real quick reminder I have a free
print on demand mini course it's linked
in the description if you want to check
it out all I need is your email address
and I'll send you one lesson a day for
eight days also down there you can find
a link to my Amazon merch Facebook group
I'd love to have you there if you're not
already a member
all right next example uh we're looking
at dog shirts okay on the left hand side
kind of what this is a honestly if I had
to choose one that illustrates the best
in my mind Gap in approach to design
between merch and Etsy it'd probably
have to be this one so you can see on
the left hand side there truly like
pictures animated pictures of dogs doing
well big pictures too that you really
like I mean when they're printed in real
life it may be too big I've said this
before but it's like since we can't
control how our
thumbnails and our products are framed
on Amazon merch it's almost like you're
playing the game by understanding like
that you need to get clicked in search
results before you worry about the shirt
getting printed because if nobody buys
it it won't get printed so you do it a
certain way and on Etsy it's like no you
can make the design small it could be
text only because you can zoom in right
because we control the thumbnail and we
don't have to have it on a white
background so this slide I think does a
good job
kind of mixing the two and down the
middle again at the bottom there you've
I don't know why I think that neutral
color scheme one big word in the
background with the variable colors that
are complementary and then the word mom
in a script font in the Middle with the
dog paw I think that could do well on
merch and Etsy
and at the top there you can see like a
gradient
um overlaid on the text Chihuahua mama
with a Chihuahua silhouette in the
middle I think that'll do well on both
all right here we go tacos I just looked
up tacos on the left hand side again
what you would expect to see on Amazon
just big bold in your face some
distressed fonts even I don't think you
see as many distressed fonts on Etsy for
instance so that's one that I would say
is a difference on the right hand side
here tacos and titties on Etsy but a
simple text only design small but zoomed
in uh and see that's another thing guys
you got to make sure people can read
your text if you're going to put text in
the design I say this all the time to
people I'm saying it one more time here
so if you heard it now just remember
this one write it down if you take notes
they have to be able to read the text
from the thumbnail No One's Gonna click
and zoom in like everybody's time is way
too way too important so you got to make
sure that they can just see it at a
glance know what it is know what it says
and move on all right you can see in
this example right here over my shoulder
even though it's a like tiny text script
font thin font not bold at all like even
though it's nothing about it is making
it easier to read
um they still zoomed in enough where you
can see it's a T-shirt and you can read
the text right simple
and in the middle there they have the
pocket design up top the pocket designs
seem to do really well on Etsy probably
not as well on Amazon merch just because
again you can't control the thumbnail
and at the bottom there a kind of a
bigger Bolder design but not too much
where I think it you know leans over
more towards Amazon merch uh no more
tacos no more tacos
punctuation matters no comma more tacos
versus no more tacos I love that and uh
monotone design
all right I think this might be the last
one here um here we go so kind of
teacher style designs and basically more
of what we would expect on the right
hand side there with Etsy the
multi-color
sort of bold font with the script font
over top on the bottom there some
flowers and text that kind of goes up
and down uh curved asymmetrical design
hard to execute and if you're going to
go that route you got to make sure that
thumbnail is really doing everything
possible to show off the design itself
because that's what people are buying on
the left hand side you got Amazon merch
no flexibility with the thumbnail so
it's got to be the design that does all
the talking and you see just that width
at the bottom the color scheme popping
the font selection popping the contrast
of just the font size against itself
actually too all those little things
matter you know yeah the addition of
Graphics the pencil the Apple the star
and at the top there too a crazy math
equation I have no clue how that dude
did the uh that person did the design
there but the big bold text above and
below symmetrical design obviously
up one more see here you go anime uh
style design this one I think is
actually pretty similar on both sites
this anime by nature is just um you know
the the graphics themselves right uh but
you got what you expected there on the
left hand side colorful Bolder style
designs even though there's no text on
the right hand side
um still like nice colorful bold designs
but
slightly more muted on Etsy which I
think is more or less the um what you're
typically used to seeing over there and
then in the middle uh kind of a mix of
graphic plus text uh and now again it's
not neither of them are overbearing the
way that you would say that some of
these Amazon designs are so I think
that's a good like Middle Ground
so let me know what you think guys uh
have you been is this something you were
aware of I mean I didn't even really
talk about too that a lot of the colors
that do well on Etsy might be lighter
colors whereas on Amazon you might see
more darker colored uh shirts and
Designs being optimized for the darker
colored shirts whereas Etsy you'd flip
it you'd optimize for light colored
shirts in your design themselves
in your color selections Etc let me know
what you think I'd love to hear from you
in the comments section Below guys
thanks for watching check out my full
Amazon merch course if you're selling on
Amazon merch and you would like my help
in increasing your sales you can find
that in the description it is linked
down there and my private Community I do
a weekly live stream and weekly office
hours it's the easiest way to get in
touch with me and help me help you if
you're interested it's 40 off the link
is in the description
thanks for watching guys please like And
subscribe and I'll see you tomorrow with
a new video
[Music]